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Relive The 90’s With Slam Dunk As The Fan-Favourite Basketball Gaming App Comes To AppGallery
The SLAM DUNK app is based on the world’s best-selling anime basketball series and classic manga from Eisner Award nominee Takehiko Inoue
Huawei, the world leading technology company, announced it has partnered with Hong Kong’s leading game distributor, ForShow Games, to bring its latest mobile basketball game, SLAM DUNK, to HUAWEI AppGallery – available for immediate download in the UK, France, Germany, Spain and Australia. Roll-out across other European markets, including Italy, Belgium, the Netherlands, Switzerland, Portugal and Ireland is expected from March onwards.
Just in time for the highly anticipated arrival of SLAM DUNK the movie, which sent fans into a frenzy when it was announced on social media by creator Inoue Takehiko earlier this year, the SLAM DUNK app is based on the 1990’s iconic Japanese manga, which recently celebrated its 30th anniversary.
The series has been beautifully remastered to create an incredibly immersive mobile gaming experience, whilst maintaining the stylistic references and much-loved characters from the original manga, that many fans came to know and love. The game explores the life of Hanamichi Sakuragi and his journey from an outsider at a new school, to discovering his love and passion of basketball and achieving his dream of entering the National Championship.
Featuring single player as well as competitor modes, including 2V2 and 3V3, SLAM DUNK is the perfect game for playing alone, or with friends and family. Single player mode offers gamers the chance to improve their skills with personal training, helpful for getting to grips with the court, whilst multiplayer mode enables users to tackle opponents and easily track player rankings.
With smooth graphics and the authentic style of the original magna, SLAM DUNK lets gamers choose from a wide selection of original characters, ignite their passion for basketball, and enjoy battling with friends, anywhere and anytime, as they move through the ranks on-court whilst showing off skills synonymous with the original anime, such as “Solid Defence” and “Gorilla Dunk”.
Peter Gauden, Head of WEU EcoSystem Marketing at Huawei CBG commented: “We are committed to bringing the biggest, most iconic apps and services to AppGallery to our 42 million monthly users across Europe. With mobile gaming becoming increasingly popular, SLAM DUNK offers a classic, yet remastered experience that will help awaken childhood memories and offer an escape from the everyday, courtesy of the world’s best-selling basketball anime series.”
Frank Zhang, CEO of ForShow Games added: “We’re thrilled that SLAM DUNK will now be more widely available thanks to AppGallery, offering more of the original manga’s fans the chance to re-embrace the basketball classic. With such a huge user base, AppGallery is the perfect partner for helping gamers try a new gaming challenge and become a basketball legend.”
Available in more than 170 countries and regions, AppGallery is one of the top three app marketplaces in the world: an app store where users can easily and securely discover, find and download thousands of apps, like SLAM DUNK by ForShow Games, who developed the app alongside globally renowned game distributor, DeNA. Continuously growing the range of top apps and services available to users, year-on-year, global AppGallery downloads grew by 83% in 2020, firmly cementing its status as a staple part of Huawei users’ digital lifestyle.
For more information on AppGallery, please visit: https://consumer.huawei.com/en/mobileservices/appgallery/ and to download SLAM DUNK go to: https://appgallery.huawei.com/#/app/C103509119 or see AppGallery on any Huawei device.
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Alistair Johnston CCO at Push Gaming
Push Gaming appoints Jonathan Moretta as Head of Account Management
The iGaming supplier says the hire supports its partnership strategy and 2026 commercial plans.
Push Gaming has appointed Jonathan Moretta as Head of Account Management as it continues to refine its partnership strategy.
The supplier said Moretta brings more than six years’ experience in the iGaming sector, with a track record of managing partnerships across “key global markets.” The company positioned the appointment as part of its strategic goals for 2026, alongside planned expansion of its commercial and operational infrastructure.
Jonathan Moretta, Head of Account Management at Push Gaming, said: “Push Gaming works with a number of quality partners and I can’t wait to continue solidifying those key relationships. The quality of Push Gaming’s products are undeniable and my goal will be to ensure that this quality is reflected in how we communicate with our key accounts; whether that be highlighting existing favourites or presenting new titles from our upcoming roadmap.”
Alistair Johnston, CCO at Push Gaming, added: ”I am thrilled to welcome Jonathan to the team. He will be instrumental in delivering Push Gaming’s commercial strategy, leading from the front with a proven leadership style. Jonathan brings a transcontinental network of key industry players, underpinned by a rare talent for building the kind of great relationships that skyrocket growth.”
The post Push Gaming appoints Jonathan Moretta as Head of Account Management appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
brand-marketing
Midnite runs free coaches for Southampton fans to FA Cup semi-final at Wembley
Midnite is bringing back its “Midnite Express” fan travel initiative, offering free coach transport for Southampton supporters to Wembley for the FA Cup semi-final against Manchester City on Saturday, April 25.
The betting brand said three luxury coaches will take more than 100 fans on the round trip from St Mary’s Stadium to Wembley. The company positioned the move as a response to fan requests on social media following Southampton’s FA Cup win over Arsenal.
The trip also coincides with the 50th anniversary of Southampton’s 1976 FA Cup win at Wembley. Midnite said it recently marked that moment with a dedicated TIFO during Southampton’s match with Arsenal, created with a fan-led TIFO committee.
Fans travelling on the coaches will be joined by former Southampton players Shane Long, Franny Benali and Ken Monkou, according to the company.
Andrew Mook, Head of Brand Marketing at Midnite, said: “The response to the Midnite Express this season has been incredible and when fans asked for it to return, we were keen to deliver.
“Supporting Saints fans is central to what we do, whether that is easing the challenges around travel or helping create memorable experiences around the game.
“This is a huge moment for Southampton, especially in such an important anniversary year, and we are proud to help fans get there to support their team.
“We hope this journey will make the match day experience even better.”
The post Midnite runs free coaches for Southampton fans to FA Cup semi-final at Wembley appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
CRM
The Mill Adventure deepens Optimove integration for player engagement
The Mill Adventure (TMA) has strengthened its integration with Optimove to expand player engagement and CRM capabilities for iGaming operators, the companies said.
TMA said the enhanced integration adds deeper audience segmentation, including Optimove’s Target Group Discovery, to help operators build granular player profiles and activate engagement based on player behaviour and preferences.
The update also connects Optimove directly to TMA’s proprietary bonus engine, which TMA said allows operators to trigger and distribute personalised rewards within CRM journeys. Messaging can be orchestrated through Optimove across email, SMS, web and mobile push notifications, as well as inbox messaging.
Bjørnar Heggernes, CCO at The Mill Adventure, said: “We are focused on equipping operators with the right tools they need to deliver meaningful, data-driven engagement at scale. This enhanced integration with Optimove strengthens our ability to support highly personalised player journeys, combining powerful segmentation, real-time communication and seamless reward execution within a unified platform.
“By bringing these capabilities together, we are helping our partners simplify their operations while delivering richer, more relevant experiences that drive long-term value.”
Adi Dagan, Senior Director of Partnership at Optimove, said: “The Mill Adventure’s iGaming operators benefit from its scalable and automated tools for optimising their casino suite. With this integration, The Mill Adventure operators can use real-time data, advanced segmentation and multichannel orchestration to deliver more relevant player experiences and act on them faster.
“Our partnership with The Mill Adventure represents a significant step forward in enabling operators to execute smarter, more effective CRM strategies. We are excited to support TMA’s continued growth as they empower operators to build deeper, more meaningful relationships with their players.”
The post The Mill Adventure deepens Optimove integration for player engagement appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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