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Catena Media Expands U.S. Portfolio After Launching In Michigan and Virginia

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Lead generation giant, Catena Media, has successfully boosted its U.S. portfolio with two new markets following the legalisation of online sports betting in Virginia as well as online sports and casino betting in Michigan.

Catena Media wasted zero time in preparing for the openings of these states and has already secured vendor registrations for both and also has been building sites in expectation of the launches.

The international company is now comfortably set to take the top spots for both sport and casino in Michigan, the 10th largest state -by population- in the U.S. and dominant position in sports in Virginia, which will further boost its position as the number one affiliate in the US.

Virginia’s Online Sports Betting market went live on Thursday, 21st January, and Michigan followed suit on Friday, 22nd January.

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This follows a federal ban on sports betting being revoked in 2018, meaning that states were free to choose their own laws on the matter.

As the United States regulatory changes around online gambling have gained momentum over the years, Catena Media has diligently worked to prepare itself for every state launch.

In fact, the company’s forward-thinking U.S. team created its first Michigan-focused affiliate site ‘PlayMichigan.com’ all the way back in 2018.

Michael Daly, Vice President North America, said: “Catena Media’s North America team is excited about not just one, but two states, Michigan and Virginia, reaching fruition in their online sports betting process by going live last week.

“For Catena Media, it is just another step, albeit a large one, in our journey with those states, which began in 2018 when we first launched PlayMichigan.com.”

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These aren’t the first examples of Catena Media being prepared for new states legalising online sports betting. When the Pennsylvania market opened in 2019, the affiliate company was able to utilise years of preparation to go live with multiple casinos and sportsbook operators.

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Canada

ComeOn Group adds sportsbook to its offering in Ontario

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ComeOn Group announced a significant milestone in its sportsbook expansion journey with the addition of sportsbook to their offering in Ontario following the successful acquisition of the required permits. This addition represents a strategic advancement in the Groups sportsbook growth trajectory where they are set to double its sportsbook business in the coming years.

ComeOn Group is one of 51 active operators in Ontario. The Ontario market has experienced robust growth since its launch, reaching C$6.7 billion in revenue in 2023.* By 2029, the market is forecasted to grow by a total of 29%, with 2024 expected to close with a 20% increase.

ComeOn keeps investing in its sportsbook business acceleration that is powered by its proprietary sportsbook platform and in-house risk management and trading team. As a multi product vertical operator, ComeOn is striving to give its customer base a safe and exciting entertainment destination and this approach is now expanded to their Ontario audience.

Juergen Reutter, Chief Executive Officer at ComeOn Group, said: “We are very excited about the opportunities this new milestone opens up for us. As a casino-led operator it represents a key part of our sportsbook strategy to double our business in the coming years. Like in any of our other markets, we are striving for a differentiated sportsbook entertainment experience that is powered by our in-house technology. Our goal is to deliver top-tier entertainment to our players while fostering safe and innovative gaming experiences.”

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*Source – H2GC H2 Ontario Data 25.10.2024 (excl. Lottery)

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BCLC

INTRALOT Announces New Project with the British Columbia Lottery Corporation for Online Lottery Platform

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INTRALOT S.A. has announced the undertaking of a new project between the British Columbia Lottery Corporation (BCLC), the sole lottery operator for the Government of British Columbia in Canada, and INTRALOT Inc., its US subsidiary, for the provision of an online lottery platform. The project also includes the digitalization of the existing land-based network.

The solution will be based on the Player X platform, part of the Lotos X ecosystem, and adds to the company’s overall partnership with BCLC, which has been extended until 2028.

INTRALOT is a leading player in a changing world of gaming. With significant experience in looking forward and anticipating emerging trends, the company provides future-proof solutions to regulated lottery and gaming operators around the world.

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Canada

IAGR announces Toronto as host city for 2025 conference

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Hot on the heels of its most attended conference in history, the International Association of Gaming Regulators (IAGR) is excited to announce that its 2025 conference will take place in Toronto, Canada, from October 20 to 23, 2025.

The event will be held in partnership with the Alcohol and Gaming Commission of Ontario (AGCO) at the Westin Harbour Castle, offering stunning waterfront views and a premier, downtown Toronto location.

‘Fresh off the success of our Rome conference, we’re thrilled to continue the momentum with next year’s event in Toronto,’ said Ben Haden, IAGR President.

‘The IAGR 2025 conference promises to be another unparalleled opportunity for our global community to come together, collaborate and shape the future of gaming regulation. We’re looking forward to working with AGCO to bring it all together.’

AGCO CEO and Registrar Dr. Karin Schnarr, added, ‘We’re excited to welcome IAGR and its members to Toronto. This partnership provides a great opportunity to share Ontario’s innovative regulatory practices and foster meaningful discussions that drive positive change in the industry.’

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Stay tuned for registration details early next year.

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