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Industry veteran Mery Blomqvist to spearhead global marketing efforts for Ellmount Group

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Following the recent changes to both our brands casinoroom.com and highroller.com, we are thrilled to announce Ellmount Group’s new CMO, Mery Blomqvist. Mery is an experienced marketeer with a passion for iGaming. Together we are sure we will take the next important step in our quest to become the number one casual light online entertainers in the industry.

Ellmount Group CEO, Claes af Buren says:  “With Mery on our team, we now have all the brain capacity we need to up the game even more, and meet the great demands of the future in iGaming head-on. We focused greatly last year on improving our products to meet the high demands of our customers. This year we aim to focus on getting more players to enjoy our fun and safe, entertaining online casinos. I am so pleased to welcome such a talented marketer on board since this is where she excels.”

Ellmount Group CMO, Mery Blomqvist added: “Ellmount is a great company, with strong values, an inspired vision, and first-class product.  I am super excited to be joining the group at a very exciting time, where we are looking to level up and expand our brands’ presence in what has always been a fast-moving industry. Success in this industry results from many variables, and as Claes mentioned, many of these have been addressed, and more improvements are on the way. But, complacency is the enemy of progress, so we shall not be resting on our laurels. Looking forward, not only will we be bringing more players to the brands, but we shall also be bringing light online entertainment to the forefront of a wide and varied range of customers’ minds. Where we lead, others will follow.”

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About Ellmount Gaming

Ellmount Gaming is the future of light online entertainment, and the official operating company for the two world-class brands, CasinoRoom.com and HighRoller.com. Both brands offer players an abundance of games designed to suit all playing styles and stakes. Established in 2005 with an innovative and entrepreneurial edge, Ellmount is a Swedish-founded company, with its headquarters located in the heart of Stockholm, and a further six offices worldwide, including Malta, Serbia, Curacao, Costa Rica and LA.

The group takes great pride in the job of delivering light entertainment seriously. Customers can enjoy their gaming happy in the knowledge that the group puts a significant emphasis on responsible gaming and actively encourages players to play safely, happily, and by the rules. Customers will not be disappointed by the 24/7, 365 days a year customer support with intimate knowledge gained from years of dedication. A consolidated effort from over 80 employees covering 14 nationalities deliver pinpoint solutions for web, CRM and its own back-end platform.

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Ellmount Group CEO Claes af Buren comments: “What makes us unique is that we have a top of the line affiliate business in Spikeup combined with our own performance marketing platform, and two strong casino brands. At the heart of all this sits our BI unit that gives the group the insights required to give our playing customers not just what they want… but also what our B2B customers need in order to have their online casinos performing the way they want them to.”

 

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Polina Georgieva named Chief Marketing Officer of CT Interactive

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With an extensive career spanning over diverse business sectors, Polina brings a wealth of expertise to the team of CT Interactive as our new Chief Marketing Officer. Known for driving high-impact marketing strategies, Polina has a proven track record of delivering significant business growth through integrated campaigns, brand management and business development.

Throughout her professional journey, Polina has demonstrated expertise by driving business strategy, leading sales initiatives, and managing marketing campaigns. Her expertise encompasses business development, strategic marketing, and partnership cultivation, all closely aligned with the company’s values and objectives.

In her extensive career, Polina has demonstrated proficiency by launching and enhancing successful product lines, spearheading multi-channel marketing efforts, and developing targeted marketing strategies across various industries. Her deep understanding of consumer behavior and market trends has consistently translated into competitive advantages and elevated brand equity. Polina’s ability to respond to emerging trends, manage diverse partnerships, and execute high-impact campaigns has resulted in impressive marketing outcomes that align with and support overall business goals. Her dedication and results-oriented approach make her a key driver of growth and success.

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Polina holds a degree in International Relations from the University of National and World Economy and has advanced training in Business Management from TÜV AUSTRIA Academy. She is part of the Marketing jury at the most prestigious competition for web in Bulgaria Site of the year. The combination of knowledge and practical experience makes her a valuable addition to our team.

At CT Interactive, Polina is poised to elevate the brand’s presence and drive sustainable growth by integrating her expertise in these dynamic industries, being proud to join one of the pioneers in the business.

The post Polina Georgieva named Chief Marketing Officer of CT Interactive appeared first on European Gaming Industry News.

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TaDa Gaming Releases “Ocean Hunter”

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Renowned iGaming content provider, TaDa Gaming, is taking players on a deep dive to immersive play in latest Fishing-Shooting release Ocean Hunter. Adding to the thrilling gameplay, multipliers to 1000x and a host of underwater creatures offering significant bonuses are circling the Ocean Hunter and his net.

With Fishing-Shooting games, there are no paylines or reels, the whole screen is the game. Ocean Hunter enables players to play from the position of the Hunter on his boat; and in a change to cannon and ammo fire, a high speed net is cast, ready to capture anything and everything within the vicintity for even bigger rewards. Plus, every cast of the net adds to the Energy Bar Accumulator, building up to activate the Free Electric Net feature.

The ocean floor is a busy place for the Hunter as schools of fish, shivers of sharks and pods of whales race past. Whether Hammerhead or Razor Shark or Killer Whales, net one of these giants and trigger the Rainbow Feature for wins of 2x for sharks and 3x for whales.

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Ocean Hunter is a game of strategy and skill. The settings allow for players to single out their chosen creatures by bonus value or multiplier level and fully personalise their experiences.

Multiple choice is offered with three rooms – Newbie, Joy and Honor, each with different volatilities from low, medium to high, different Lucky Wheel rewards from 500x, 750x to a max of 1000x but all offering both solo and multiplayer capabilities for social gaming opportunities.

Every click has the chance to trigger the Lucky Wheel with up to 1000x depending on which room players choose. In addition, between one and four additional multipliers of 2x, 3x and 5x are randomly applied to segments of the wheel to take the rewards even higher.

Each successful catch sees showers of gold coins pour down the screen and stack up in towers on the win counter, creating a magical visual display and recreating the feel of the casino or arcade.

Enhanced with a Sixties style “perfect pop” soundtrack and TaDa’s signature fine detail, high quality graphics and cinematic animations, the underwater hunt is the place to be this November.

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Sean Liu, Director of Product Management at TaDa Gaming, said: “Fishing-Shooting games are known for being easy to grasp and getting more strategic the deeper in players get. Ocean Hunter delivers this style of play in a mobile first, fast paced and exciting adventure. It’s a great introduction for those new to Fishing-Shooting and an immersive challenge for more experienced players.”

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The MGA publishes its 2023 Annual Report and Financial Statements

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The Malta Gaming Authority has published its Annual Report and audited Financial Statements for the 2023 financial year. The report provides insights into the Maltese land-based and online gaming industries, and outlines their performance in 2023. The report further provides an overview of the Authority’s accomplishments and offers a medium-term outlook for the future.

Supervisory Activities

• In 2023, the Authority conducted 21 compliance audits, and 125 desktop reviews The Commercial Communications Committee took five decisions regarding possible breaches of the Gaming Commercial Communications Regulations (S.L. 583.09). The Authority also issued 28 warnings, suspended nine licences and cancelled 11 licences. Furthermore, the MGA issued a total of 19 administrative penalties and one regulatory settlement, which amount to a total financial penalty of €172,900.

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• A total of 28 AML/CFT Compliance Examinations were carried out; 13 were carried out by MGA and 15 by FIAU. During the same period, the FIAU imposed remediation and/or administrative penalties on seven licensees, based on violations discovered during examinations carried out in previous years, which amounted to €994,000.

• During 2023, the Authority received 24 applications for new gaming licences and issued 15 licences. A total of 13 applications were either rejected or withdrawn.

• Almost 1200 criminal probity screening checks were undertaken on individuals, shareholders, ultimate beneficial owners, key persons, employees and businesses from both the land-based and online gaming sectors. Applications of a more complex nature were escalated to the Fit & Proper Committee. In total, 64 decisions were taken by the Committee, including 14 decisions to reject individuals and entities who did not meet the Authority’s fit and properness criteria. The Supervisory Council reviewed 19 licence applications of which 14 were approved and four were rejected. One application was sent back to the applicant for further clarification.

• In 2023, 38 interviews with prospective MLROs and key persons carrying out AML/CFT functions were conducted with the aim of assessing their competence and understanding of the Maltese AML/CFT legal framework.

• The Authority, in its efforts to safeguard players and promote responsible gambling, assisted a total of 4483 players who requested assistance (including spill-over from 2022). Furthermore, 72 responsible gambling themed website checks were carried out, and 41 observation letters were issued to licensees outlining the responsible gambling issues and identifying areas of improvement.

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• The Authority examines the financial standing of its licensees to ensure the continued viability of the business but also to safeguard the player funds. In 2023, 2059 Player Funds Reports were received and 24 player data extractions were carried out.

• A total of 49 websites were found to have misleading references to the Authority. In 23 instances, the information was not removed following notification, and notices are published on the MGA’s website with the aim of preventing the public from falling victim to such scams.

• In 2023, the Authority carried out just over 2300 inspections on Gaming Parlours, National Lottery Outlets, Bingo Halls and Non-Profit Tombola, in addition to another 7275 inspections, which were carried out to licensed casinos with the aim of having 24/7 inspectorate presence in such gaming establishments. Furthermore, the Authority was present during all the National Lottery licensee’s drawing operations. This is done to ensure compliance of the land-based licensees with the relevant rules and regulations.

• In 2023, following a consultation period, the Authority published the “Policy on the use of Distributed Ledger Technology (DLT) by Authorised Persons”. This policy supersedes “Guidance on the use of Innovative Technology Arrangements and the acceptance of Virtual Financial Assets and Virtual Tokens through the implementation of a Sandbox Environment”.

• In 2023, the Authority published amendments to the Player Protection Directive (Directive 2 of 2018), introducing five markers of harm. These are designed to help operators identify early signs of problematic gambling behaviour, enabling them to intervene in a timely and effective manner.

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• In 2023, the Authority also published its voluntary ESG Code of Good Practice for the Remote Gaming Sector. The Code seeks to serve as an instrument for self-regulation, helping remote gaming companies align with best practices and maintain a position that allows them to effectively meet the evolving expectations of key stakeholders in the sector.

National and International Cooperation

• In 2023, the Authority received 255 suspicious betting reports from licensees and other interested parties. The Authority collaborated with enforcement agencies, sports governing bodies, integrity units and other regulatory authorities on 34 requests for information in relation to the manipulation of sporting events or violations of sporting regulations. Subsequently, these requests resulted in 44 data exchanges. In addition, a total of 235 alerts on suspicious betting were shared with the licensees. The Authority also contributed to 22 investigations into sports rules violations or manipulation of sporting competitions in 2023.

• The Authority sent 42 requests and received 77 requests for international collaboration. In both cases, most requests related to background checks as part of authorisation processes, or requests for information about the local regime.

• In 2023, a total of 75 letters of good standing were issued, providing feedback on the regulatory standing of the MGA’s licensed operators to the relevant authorities asking for this information.

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• Additionally, in 2023, the Authority collaborated with other local regulating authorities and governing bodies on 124 requests for information.

MGA CEO Charles Mizzi said: “It is not a coincidence that the theme for the Annual Report is ‘sustainability’. The MGA’s ability to strike the right balance between allowing the industry to thrive and grow in a sustainable manner, while also protecting consumers, is key to Malta’s continued success.”

The post The MGA publishes its 2023 Annual Report and Financial Statements appeared first on European Gaming Industry News.

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