Gambling in the USA
Gaming Americas Weekly Roundup – January 11-17
Welcome to our weekly roundup of American gambling news again! It was again an eventful week in the USA, despite the still-active virus attack.
Here, we are going through the weekly highlights of the American gambling industry which include the latest news, new partnerships and new appointments. Read on and get updated.
Latest News
Online casino content provider Pragmatic Play has expanded its presence in Latin America through the launch of its slots and live casino products with Boldt’s Bplay brands in Argentina and Paraguay. Players registered at Bplay.com.ar and Bplay.com.py, are now able to enjoy leading slot titles such as Wolf Gold and Sweet Bonanza, as well as all Live Casino offering including its latest Game Show release – Mega Wheel.
Boyd Gaming Corporation has announced that it awarded more than $145,000 to non-profit organisations across the country in the Company’s annual holiday competition “Wreaths of Hope.” More than 135 non-profit organisations participated in the 2020 competition, decorating wreaths that were displayed online and at Boyd Gaming properties nationwide. Winners were decided directly by Boyd Gaming customers, who were invited to vote for their favourite charities online and in-person at select participating properties.
Partnerships
Shift4 Payments and Sightline Payments have entered into a strategic partnership to power online gaming and sports betting for casinos and sports venues. This partnership between the two leading fintech companies will deliver a seamless payment experience for patrons of hospitality, online/mobile gaming, on-premise gaming and sports betting venues. Sightline’s online/mobile gaming and betting solutions complement Shift4’s end-to-end payments offering to deliver an all-inclusive payment ecosystem for casinos, sports venues and other hospitality businesses.
BetRivers.com has entered into an exclusive content deal with former NBA coach George Karl. The new partnership makes George Karl an exclusive sports betting endorser of the BetRivers brand. Coach Karl will serve as the company’s brand ambassador and spokesperson and will be engaged in great upcoming promotions and events on BetRivers platforms.
Global esports organisation Gen.G has partnered with McDonald’s Southern California franchisees to organise a series of esports initiatives focused around Los Angeles, San Diego and Palm Springs. Specific events will include a multi-week play-in tournament for employees only and a three-day NBA 2K21 All-Star tournament to determine the best young players in Southern California.
Scientific Games Corporation has extended its existing seven-year instant games and hybrid lottery games contracts with Loto-Québec through 31 January 2022. Scientific Games is a trusted supplier to Loto-Québec for more than five decades, recently celebrating the Lottery’s 50th Anniversary and employing generations of workers from the east Montreal area of Québec. Scientific Games, creates and produces games for Loto-Québec and four Canadian provincial lotteries from its Montreal, Quebec manufacturing facility.
Appointment
Gaming and Leisure Properties Inc. has promoted Steven Ladany to the role of senior vice president and chief development officer. In his new role, Steven will lead the Company’s ongoing merger, acquisition and development efforts. Steven joined GLPI in September 2014 as Vice President, Finance and served in that role until March 2019, when he was promoted to Senior Vice President, Finance.
Compliance
Churchill Downs has secured approval for sports betting in Tennessee. Churchill Downs drew approval from the Tennessee Lottery’s Sports Wagering Committee, joining FanDuel, BetMGM, DraftKings and Tennessee Action 24/7. Churchill Downs’ sportsbook, BetAmerica, is rebranding as TwinSpires. BetAmerica is live in New Jersey, Pennsylvania and Indiana.
Australian operator PlayUp has expanded its footprint across the US by acquiring a sports betting license in New Jersey. This is the second market access agreement that PlayUp has announced after the recent acquisition of their Colorado license. To gain the license, PlayUp entered into a multi-year deal with FR Park Racing (FRP) which is the sports wagering certificate holder and operator of the Freehold Racetrack. FRP is owned by Pennwood Racing, and the ultimate 50/50 partners of Pennwood are Greenwood Racing, Penn National Gaming, and Parx Casino.
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Gambling in the USA
SkillOnNet rolls out Ready Play Gaming slots in Ontario, Canada and Mexico
SkillOnNet has launched Ready Play Gaming’s slot portfolio across Ontario, Canada and Mexico, with additional international markets planned to follow later this year.
The content is now available across SkillOnNet’s iGaming brands including PlayOJO, PlayUZU, Slingo, Mega Casino and LuckyNiki.
Titles going live include Ready Play Gaming’s Reel Jackpots series, including Reel Bingo and Reel Triple, which the studio describes as “soft slot” experiences aimed at the bingo generation.
Jani Kontturi at SkillOnNet said: “We are proud to welcome Ready Play Gaming as we continue to strengthen our global content offering with innovative and high-performing studio partners. In a crowded market, they’ve focused on building games with personality and strong entertainment value, and we believe that’s exactly the kind of content today’s players respond to.
Christoph Härtel, COO at Ready Play Gaming said: “Partnering with SkillOnNet is a major milestone for Ready Play Gaming as we continue to expand our international footprint. SkillOnNet’s strong presence in regulated markets and extensive operator network make them an ideal partner to help bring our games to even more players globally.”
The post SkillOnNet rolls out Ready Play Gaming slots in Ontario, Canada and Mexico appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Aviator
Aviator crash game launches in US via Ruby Seven’s Lucky North Casino
Aviator has launched in the United States for the first time through Lucky North Casino, a free-to-play social casino from Ruby Seven Studios serving Delaware North casino customers across the country.
The crash game is now live on Lucky North Casino, the official app of the Lucky North Rewards program. According to the announcement, Aviator is available on Android and Apple devices, as well as on the web via LuckyNorthCasino.com.
The company said the launch is the first step in a broader US expansion plan. Aviator is currently available across all eligible US states excluding Washington, and is expected to roll out to “more than a dozen” additional retail-branded social casinos in the coming months via the Ruby Seven Studios network.
Ruby Seven Studios’ network supports nearly 50 retail casino properties across 25 US states, which the company said will extend Aviator’s reach. The release added that a demo version of Aviator had previously been accessible to US audiences through the company’s website.
The launch follows Aviator’s expansion across several markets throughout 2026, with the company pointing to increasing demand for crash-style gaming experiences globally as it broadens distribution in North America.
The post Aviator crash game launches in US via Ruby Seven’s Lucky North Casino appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
1X2 Network
1X2 Network launches iCasino content in West Virginia with Rush Street, Caesars and Fanatics
1X2 Network has launched in West Virginia, marking its second regulated US market. The supplier said a first set of games went live on 3 June 2026 with Rush Street, Caesars Entertainment and Fanatics Casino.
The company entered North America in Michigan two years ago and said it is expanding US distribution off the back of performance there. 1X2 Network did not disclose commercial terms or rollout timelines by operator.
Among the initial titles going live in West Virginia are 3 Hot Chilli Peppers and 3 Porky Banks Hold and Win. The company said both games have been “ranked as top performers in North America” and are aimed at West Virginia’s “core 30-39 year old iGaming demographic.”
Kevin Reid, CEO at 1X2 Network, said: “Buoyed by the performance of our top tier titles in Michigan, we felt the time was right to step up our US expansion plans, and in Rush Street, Caesars Entertainment and Fanatics Casino, we couldn’t think of three better operators to debut our launch into West Virginia.
“Having already worked with these brands in the Great Lakes State, we’re confident that games like 3 Hot Chilli Peppers and 3 Porky Banks Hold and Win will deliver the same great results for them in West Virginia. We also have deals in the pipeline to go live with a number of other big-name operators which will further cement our presence in North America.”
The post 1X2 Network launches iCasino content in West Virginia with Rush Street, Caesars and Fanatics appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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