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AdInMo strengthens its senior team with COO and VP Engineering appointments
AdInMo, the InGamePlay
As well as overseeing operations at AdInMo, Lacey will be responsible for driving awareness of the mobile adtech company and help deliver the company’s commitment to enabling a developer-first monetization channel. She will also lead AdInMo’s industry engagement programme working with advertisers and other stakeholders to establish a scalable measurement of trusted brand ads.
Lacey brings over two decades of mobile industry experience to the AdInMo team and joins from global trade body, Mobile Ecosystem Forum (MEF), where she spent eight years as COO and sat on their Global Board. During that time, she was instrumental in delivering numerous industry programmes, including Future of Messaging and Trust in Personal Data & Identity. She will remain an industry advisor at MEF.
Joanne has previously held various senior marketing and operational roles at mobile games technology and publishing companies, including deltaDNA, Player X and I-play. Having helped established mobile games as a new gaming format (joining Digital Bridges in 2000 in the days of WAP, SMS & Java gaming) she is well placed to help AdInMo establish immersive InGamePlay advertising as a new mobile advertising ad category.
AdInMo has also appointed Konstantine Rybnikov as VP Engineering. Rybnikov will be responsible for leading the company’s SDK development and mobile optimised platform.
Prior to joining AdInMo, Rybnikov held senior development positions at a range of startups and digital advertising companies, including SoundFlow and ThoughtLeadr delivering real-time ads based on OpenRTB and direct campaigns. Rybnikov, who co-founded tech hotspot Kyiv’s Functional Programming Community, bolsters the tech team at AdInMo working alongside AdInMo’s Chief Technology Officer, Chris Wright, who invested in AdInMo after his game analytics company, deltaDNA, was acquired by Unity Technologies.
Kristan Rivers, CEO, AdInMo, said: “We’re delighted that Joanne and Kon have joined our team at this key growth period for AdInMo.
“Joanne is someone I’ve been lucky enough to work with at both Player X and I-play and have always appreciated the strategic focus she brings to every role. AdInMo’s team ramped up significantly in Covid times and having a powerhouse of industry knowledge and a management team that’s worked together several times is a unique advantage.”
Joanne Lacey, COO, AdInMo, added: “I started in the mobile games industry 20 years ago and it’s wonderful to be back home. Being at the start of establishing a new tech category is always exciting and InGamePlay brand advertising is a channel with huge potential given the exponential growth of mobile games in recent years. AdInMo is at the forefront of a new shift in digital marketing and I’m excited to join the management team to help us achieve scale.”
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PG Soft has launched Reel Royale Showdown, a wrestling-inspired video slot built for mobile play. The company says the title is set in a wrestling arena and uses a 6-reel layout.
Reel Royale Showdown includes a Wild Addition mechanic and an escalating multiplier that increases with each win. A Wild symbol substitutes for all symbols except the Scatter and appears only on reels two, three, four and five.
In the base game, three Wild slots above the reels start deactivated. Each winning round activates one Wild slot. Once all three are activated, Wild symbols are added to every empty position on reels two to five before the next round begins.
The Free Spins feature triggers when four or more Scatter symbols land anywhere on the reels, awarding 10 free spins. Each additional Scatter adds two extra spins. In Free Spins, the multiplier starts at x1 and increases by one after every winning combination, including after wins are paid and new symbols cascade into place.
PG Soft said free spins can be retriggered and the maximum win is 5,000x. A spokesperson said: “Reel Royale Showdown puts players in the front row for an epic battle, where the spoils go to the champion willing to fight to the end. The Wild Addition mechanic makes this a show-stopper,, while the escalating multipliers in Free Spins mean big rewards are always just one cascade away.”
The post PG Soft releases wrestling-themed slot Reel Royale Showdown appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Initial rollout brings 10 slots from Iron Dog Studio and Prospect Gaming to the state-owned operator, via Light & Wonder.
1X2 Network has entered the Finnish market after signing a content partnership with Veikkaus, Finland’s state-owned gaming operator.
Under the agreement, a selection of titles from 1X2 Network studios Iron Dog Studio and Prospect Gaming will go live for Finnish players for the first time. The initial rollout includes 10 games, with named titles including 3 HOT CHILLI PEPPERS, 3 PORKY BANKS HOLD and WIN EXTRA, BURN IN HELL, and PIÑATA GO GO.
1X2 Network said the integration was enabled through its collaboration with Light & Wonder, which is supplying the route to market for the content.
Kevin Reid, Chief Executive Officer at 1X2 Network said: “We are delighted to partner with Veikkaus and bring our games to players in Finland. Veikkaus has built a strong reputation as a trusted and responsible operator, and this launch represents an exciting opportunity for us to introduce titles from our flagship studios, Iron Dog Studio and Prospect Gaming to a brand-new audience.”
Riikka Seppänen, VP, iCasino at Veikkaus said: “We are pleased to welcome content from 1X2 Network to our platform. Their games offer engaging gameplay and popular features that we believe will resonate well with our players while supporting our commitment to delivering high quality and responsible entertainment.”
The post 1X2 Network launches in Finland via Veikkaus deal appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Neosurf has reorganised its operations as it prepares to scale products and expand across Europe and the Americas, the cash-to-digital payments provider said.
The company said the updated structure is intended to better support the rollout of “new market-ready products” and help it deliver its payment solutions “on a wider scale.” Neosurf did not disclose what specific organisational changes were made or whether the move affects headcount.
Neosurf also positioned the reorganisation as a way to improve agility in response to future regulatory changes, saying the company aims to remain flexible operationally and technologically as it moves into its “next major phase of its evolution.”
Andrea McGeachin, Global CEO at Neosurf, said: “As we continue to grow our new digital wallet products across Europe and the Americas, it’s important that our organisation evolves alongside our ambitions. Our new structure ensures that we’re built for agility, resilience, and long-term success, and we remain committed to our mission of bridging the gap between cash and digital payments with an optimised foundation that’s built to proactively anticipate and adapt to future regulatory change.”
Neosurf said it will share further updates on its plans “shortly.”
The post Neosurf reorganises operations as it targets Europe and the Americas expansion appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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