Press Releases
iSoftBet agrees content and GAP platform deal with The Mill Adventure
Disruptive start-up gains access to 8,000 games from 70 providers via GAP, advanced engagement solutions and maximum speed to new markets
iSoftBet, the leading online games supplier and content aggregator, has signed a deal with start-up platform provider The Mill Adventure to integrate its complete content suite and Game Aggregation Platform (GAP).
The agreement will see iSoftBet provide The Mill Adventure with more than 8,000 titles from 70 leading games studios available on GAP, boosting the rapidly expanding provider’s growth plans.
iSoftBet’s Game Aggregation Platform (GAP) is one of the most comprehensive and flexible content aggregators on the market and has helped some of the biggest and most innovative brands to swiftly and successfully access the latest regulated markets.
The offerings will also include the latest in-house games Phantasmic Fortunes featuring the supplier’s top performing Hold & Win feature. It also includes a growing range of 2020 Megaways, safari based Majestic Megaways, and latest release Shining King Megaways
Recently iSoftBet received the prestigious Compliance Outstanding Achievement Award at the Vixio Global Regulatory Awards with the supplier’s compliance team at the forefront of managing a raft of changes to existing legislation in markets such as the UK, and finalising certification in Sweden, Switzerland, Malta, Colombia, Bulgaria and Germany.
iSoftBet is currently active in 19 regulated markets across the globe and provides some of the biggest iGaming operators with a huge variety of top-performing titles and the quickest route to market.
Michael Probert, Chief Commercial Officer at iSoftBet, said: “It’s great that more players will now be able to enjoy our ever-expanding range of engaging and exciting games through this deal with The Mill Adventure.
“They are a fresh platform provider with big plans and I’m sure our games as well as access to GAP will be a valuable addition to their portfolio.”
Dario Arruda, co-founder & CEO, The Mill Adventure, said: “This is an exciting development for us to agree a deal with such a creative, cutting-edge supplier and aggregator as iSoftBet.
“We’re committed to improving the iGaming experience and this agreement will help us to continue to push the boundaries of what is possible in our industry. We only work with the best in the business and iSoftBet is a perfect example of that.”
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The Esports World Cup Foundation (EWCF) announced that football icons Ronaldo Nazário and Kaká will go head-to-head in the Esports World Cup 2025 Showmatch on August 9, 2025. Taking place during the EWC 2025 EA FC game week, live on stage in the STC Arena of the EWC Festival in Riyadh, the Showmatch blends elite football legacy with competitive gaming in a crossover moment that celebrates the rise of esports as a global sport.
The 2025 edition builds on the success of last year’s Showmatch debut ft. Neymar Jr. and Team Falcons’ Mossad “Msdossary” Al-Dossary. That foundation now returns on a bigger scale, as the Esports World Cup 2025 continues to blur the lines between sporting legacy and digital competition. The format is being elevated into a best-of-three digital derby featuring EA SPORTS FC 25 competition. With Cristiano Ronaldo recently named Global Ambassador of the EWC 2025, the Showmatch embodies the tournament’s commitment to bridging traditional sport and esports on a global stage.
“Ronaldo and Kaká embody competitive excellence and legacy, drawing passionate support from fans around the world – everything great sport aspires to achieve,” said Mike McCabe, COO of the Esports World Cup Foundation. “Their presence at the Esports World Cup reflects values that connect traditional sport and gaming, showing how those worlds are coming together in ways that truly resonate with fans. Bringing together legends who inspire multiple generations and communities is what makes this Showmatch truly special. We’re honoured to have them with us on this stage, especially during football week.”
Adding to the spectacle, Ronaldo and Kaká are also scheduled to appear on EWC Spotlight, the tournament’s premium broadcast series, offering insight into their role in the future of global sport and entertainment.
The match will feature a bespoke creative set-up inspired by Brazilian street football, old-school collectible cards, and graffiti art, incorporating EWC 2025 elements in a nostalgic yet modern expression of sport, elite esports competition, and fandom. Dedicated cheering sections, post-match Q&As, and exclusive fan rewards will ensure that attendees and viewers are fully immersed in the experience.
Celebrating football week at EWC 2025, the Showmatch and EA SPORTS FC Pro World Championship are joined by the Kings League MENA Presentation on August 10th, marking the competition’s regional debut. Founded by Gerard Piqué, the fast-paced, seven-a-side competition, which blends football with fan-led rules and digital interactivity, kicks off its MENA expansion at EWC 2025. At the event, Piqué will unveil team names, logos, and club presidents, including top regional creators.
The EWC Showmatch 2025 and Kings League MENA Presentation are some of the headline entertainment experiences of this summer’s EWC, the world’s largest esports event, hosted in Riyadh through to August 24, 2025. The tournament’s unique cross-game format brings together over 2,000 elite players and 200 Clubs, competing across 25 tournaments in 24 games for a life-changing $70m+ prize pool.
This year, icons Magnus Carlsen and Cristiano Ronaldo join the Esports World Cup as Global Ambassadors, bringing their competitive legacy and global reach to the world’s biggest esports stage. Carlsen, the reigning chess champion, also competes in the inaugural EWC Chess Tournament (July 29–31).
The post Football Legends Ronaldo and Kaká to Face Off in EA FC for Esports World Cup 2025 Showmatch appeared first on European Gaming Industry News.
Leading Mexican online casino and sportsbook, and glamorous sports broadcaster, join forces to promote the brand to more players than ever before
Winpot, Mexico’s player-favourite online casino and sports betting brand, has signed popular sports broadcaster Miroslava Montemayor to its growing team of brand ambassadors.
Miroslava is a former beauty pageant winner who has become one of the leading sports broadcasters and TV personalities in Mexico.
Her TV career began back in 2014, appearing on TV Azteca Noreste’s sports show where she covered the 2015 Pro Bowl and the Super Bowl XLIX from Glendale, Arizona.
She then left Azteca to join ESPN, where she presented the Spanish-language version of NFL Live, as well as ESPN Mexico’s afternoon sports talk show, Los Capitanes.
In 2017, she became anchor for the Spanish version of SportsCenter and hosted a show called Otra Ronda, which aired on ESPN2 in Mexico.
Today, she hosts the Champions League and Premier League coverage for TNT Sports Mexico.
As a Winpot brand ambassador, she will promote the hugely popular online casino and sportsbook to her fans through a range of campaigns and media activations.
This includes the brand’s latest TV campaign, set to air in August, which is focused on Winpot offering the best odds, guaranteed.
Winpot, which is powered by the cutting-edge Wiztech platform, has become the go-to destination for online casino players and sports bettors in Mexico.
It offers generous bonuses, localised payment options and a vast game lobby covering slots, table games, instant wins, live dealer and more, as well as the best odds across a huge range of sports.
Yoni Sidi, CEO at Winpot, said: “Miroslava is one of the most loved sports broadcasters in Mexico, combining her deep knowledge of the game with her captivating presenting style.
“This has seen her build a large and loyal fanbase across Mexico, and through this partnership, we can introduce these people to Winpot for the first time.
“We are really excited about our upcoming TV ad campaign, with Miroslava taking centre stage.”
Miroslava Montemayor, sports broadcaster and Winpot brand ambassador, added: “Winpot is one of the most trusted betting brands in Mexico, and I’m delighted to have been announced as a brand ambassador.
“I’ve had great fun filming the TV ad campaign and look forward to seeing it hit TV screens in August.
“This partnership is the perfect fit – I have a large and loyal fanbase of sports enthusiasts, and Winpot provides the superior sports betting experience they deserve.”
The post Winpot names Miroslava Montemayor as brand ambassador appeared first on Gaming and Gambling Industry in the Americas.
BMM Testlabs (“BMM” or “the Company”) announced that Travis Foley, Chief Government and Regulatory Officer, has been appointed Chair of the Emerging Technology Committee (ETC) for the International Gaming Standards Association (IGSA).
The ETC is a specialized committee within IGSA focused on identifying and evaluating transformative technologies likely to be deployed within the gaming industry. As Chair, Foley will lead collaborative efforts to support suppliers, regulators, and operators with clear frameworks, regulatory guidance, and standardization strategies that ensure the safe and efficient implementation of new technologies.
IGSA President Mark Pace said, “We are thrilled to have Travis lead the Emerging Technology Committee at such a critical time in the gaming industry. His deep understanding of regulatory frameworks and new and evolving gaming products and solutions will be invaluable as we work to guide the industry through the safe and practical adoption of groundbreaking technologies.”
Foley said, “The gaming industry is evolving rapidly, with technologies like AI, blockchain, cloud-based systems, and advanced remote gaming platforms reshaping how we think about compliance and innovation. I’m honored and excited to chair the Emerging Technology Committee and to work alongside IGSA’s members and global stakeholders to help see new technologies implemented safely, securely, and with integrity.”
The post BMM Testlabs’ Travis Foley Appointed Chair of IGSA’s Emerging Technology Committee appeared first on Gaming and Gambling Industry in the Americas.
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