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Why should Casino operators offer Sportsbook?
New perfect match: casino operators and sportsbook
- Information literacy and trust have created a new ecosystem where sports betting and casino games complement each other.
- Players are searching for one-stop shops.
- Casinos offer fast results, thrilling 24/7 entertainment, so does Live Betting – the profile of the players is similar.
- Sports betting MTS is a proven low-risk profit generator.
- Simple iframe integration ensures that the casino page looks fabulous and appealing to the players.
- To celebrate its sportsbook, and to boost further development of customers’ online business, NSoft has launched a campaign: Sportsbook integration with no setup fee!
There is nothing new in casino content being present on sports betting operators’ website. Not even if the operator’s business is heavily sportsbook oriented. The versatility of the game offer, especially for the online channel, has become an industry standard.
As for casino only online operators, however, there is no reciprocity at that level. Online casinos are still offering almost exclusively – well, casino content.
During the COVID-19 lockdown, all industries reshaped to some extent. In the betting business, lack of sports events was substituted with esports, casino content and virtual games. As a result, online betting operators have enriched their offer with exciting new content.
This shift started even before COVID-19 lockdown. The numbers are leaning toward the conclusion that sportsbook and casino are meant to be together. A fine line between casino and betting operators is becoming invisible.
When we speak about online betting operators in Central Europe, in the past several years, Sportsbook held over 60% of the business. In 2020, the numbers are entirely different, with 70% of total turnover and GGR being made in the Casino segment of business.
The Balkan region has a similar trend. Sportsbook held primacy over Casino with 80% of business just three years ago. The current situation is that 60% of the total turnover goes into Sportsbook. In Baltics, casino content now covers 80% of the total turnover.
Traditional betting operators have adapted to the new market conditions. They learned that the players are seeking a one-stop-shop, a single place for their online gambling entertainment. Information literacy and trust have created a new ecosystem where sports betting and casino games complement each other.
Exclusivity in offer in betting and gambling is a drawback. Versatility can ease the transition in the time of turmoils like the one we experienced just a few months ago. The good news is that traditional casino operators are more than ever interested in Sportsbook integration into their online business.
Data-backed decision
In research conducted by the Business Analytics team at NSoft, sports betting is a man thing. Over 75% of online players are men, with the majority of players fitting into the age group 25 to 34 years of age. The most popular betting product is In-Play Sports betting and the most popular sport is football.
Looking deeper into the numbers, players engaged in online betting like to combine sports betting with draw-based games. Products like In-Play betting and draw-based game Lucky Six have the lowest churn rate and highest retention rate. In other words, punters who are engaged in sports betting would love to play fast casino games as well.
So where is the opportunity for online casino operators? The data shows that the betting operators who introduced casino games into its offer have significantly improved the retention rate. In general, betting operators who are offering more versatile content, tend to have more loyal players.
Once again – players like to have everything in one place.
Combining a vast world of online casino content with sports betting will result in a more loyal player base.
Sports events are irreplaceable
Nothing can be compared with watching your favourite football team in a derby match. The thrill of the game, excitement during every successful long pass and frustration over questionable referee’s decisions – it’s a paradigm of life itself. We love it and who wouldn’t miss it!
“For casino operators, the online channel is somewhat different from brick-and-mortar. The online channel offers so many possibilities for seamless integration of other content types. We wanted to extend our business and include sportsbook but we had some doubts. Our two main concerns were: will our players accept that shift and other was related to UX/UI. Luckily, NSoft took care for the second one by performing simple yet effective iframe integration into our platform that fitted perfectly. As of players, we have learned that profile of our players matched with sportsbook players’ base. We even got more engagement from new players attracted by sportsbook content – live betting in particular” stated Donny White, Sportsbook Director at Victory Willbeours.
During the lockdown, esports had its 5 minutes of glory, for apparent reasons. But as soon as sports events were back again, the number of pre-match and live tickets in betting hit the sky. Sportsbook is beyond doubt the backbone of the betting business.
Casino operators offering Sportsbook – the next big thing
Most software providers on the market have their Sportsbook flagged as a top product. NSoft is undoubtedly one of the leading industry’s software providers with over 100 clients worldwide using NSoft Pre-Match Betting MTS, Pre-Match Self-Managed or Live Betting MTS solutions.
Also, NSoft is one of the few providers that can seamlessly integrate Sportsbook into third-party platforms.
We believe that the integration of Sportsbook solution into an existing online casino operation will be the next big thing when it comes to the online channel.
“Nowadays Sportsbook has become a vital part of any successful online casino, with more and more players joining the sports betting industry. Thus we decided that adding a sportsbook to our casino was of utmost importance, so after surfing through several providers and careful consideration, we decided to pick NSoft. While checking the countless providers NSoft caught our eye in an instant with a friendly interface, countless markets and super-fast integration process. The backbone of this decision was that NSoft is a preferred partner of Sportradar. All of this led to a unanimous decision to partner up with NSoft and we have not been disappointed so far,” commented Maria Fernández, CMO of Betflip.
Sportsbook is a profit generator and combined with the vast casino players’ base, it’s a winning combination. NSoft’s risk-free, turnkey solution for Sportsbook is an essential part of this equation. Simple wallet and iframe integration ensure that the casino page looks fabulous and appealing to the players.
Although players are often clustered as casino or sportsbook players, data shows that online sportsbook operators who introduced casino and virtual games into their offer managed to attract all new players’ segment. Live Betting and Casino indeed are different types of content but certain similarities are undoubted. Both are available 24/7, fast resolved and very profitable.
“We received a huge spike of new players at our casino all thanks to the Sportsbook. We have advanced to the next level of competitiveness on the gambling market and this is definitely all thanks to NSoft and their quality product” – concluded Fernández.
NSoft Sportsbook team of experts
For the NSoft Sportsbook team of experts, the question isn’t should we do it or how to do it, but when do we start.
We consider Sportsbook integration to the casino-based operators as seamless and logical as NSoft’s Sportsbook is an easy-to-integrate and user-friendly solution that fits every business. It is a hustle-free process for the product that doesn’t require any additional workforce from the operator.
NSoft’s MTS turnkey solution for sports betting provides clients with a competitive omnichannel solution without additional costs and with revenue share business model. All support and logistics for successful market positioning is provided by NSoft. That includes Sportradar’s market-leading Unified Odds Feed, supporting features (Live stream, Live Match Tracker, Stats and Player Props) that add value to the product. NSoft and Sportradar take care of Risk Management so the operator can focus on what matters most – their players!
Partnership with Sportradar
Long-term partnership with Sportradar helped us shape our Sportsbook MTS (Managed Trading Services). This covers every step on the way to a successful sportsbook offer: a full package of Betradar Odds feed and risk management provided by NSoft experts.
Sportsbook without setup fee – a special welcome bonus for online operators
To celebrate its sportsbook, and to boost further development of customers’ online business, NSoft has launched a campaign: Sportsbook integration with no setup fee! This welcome discount within the special offer is valid until the end of this year for standard integration. Learn more about Sportsbook special offer.
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Here are this weeks latest slots releases compiled by European Gaming
PG Soft has released its Japanese-inspired slot, Oishi Delights. PG Soft’s Asian adventure transpires within a bright and celebratory festival atmosphere, surrounded by grand pagodas. The game sits within a 5-reel, 8-row layout featuring multipliers reaching as high as x1024.
TaDa Gaming invites players to dive deep into the underwater kingdom in Poseidon and experience a game like no other in this six rows, six reels plus bonus seventh multiplier reel slot. A treasure trove of features gives players access to Cascading Reels, Free Spins, Multipliers to 500x in the bonus game, the unique Elimination Round and 20,000x max bet win.
Nolimit City takes players back to the gritty arcades of the ’80s with their latest release, Brute Force. It’s a blast from the past, where Joshua and Jason square off against Hyper, the ruthless alien overlord hell-bent on Earth’s destruction. It’s pure arcade nostalgia, but with that signature Nolimit punch. Unlike some of Nolimit City’s more complex releases this year – Fire in the Hole 2, Loner or Kenneth Must Die. Brute Force dials it back, stripping away the complexity for a straightforward, old-school experience.
Play’n GO introduces Stepping Diamonds, the latest 5×3 sparkling addition to their diverse slot game portfolio. Stepping Diamonds invites players to enter a glamorous casino world filled with gleaming gems, classic fruit symbols, and a luxurious suite of animations. The game marries the timeless charm of traditional fruit machines with Play’n GO’s innovative gameplay, promising a captivating experience that appeals to both newcomers and seasoned slot enthusiasts.
Spinomenal has rekindled its Folktales series with the release of Fairytale Beauties 2. This fantastical journey stars Rapunzel, Cinderella, Belle from Beauty and the Beast and Princess Aurora the star of Sleeping Beauty. Each of the heroines has their own magical Free Spins feature that will trigger with three or more full-sized scattered free spins symbols. Every time players discover three or more Free Spins symbols, they will embark on the next consecutive quest in search of riches.
Gaming Corps is excited to announce the release of Lobster Hotspot 2: Even Hotter, the sequel to the hugely popular Lobster Hotpot. This exciting and vibrant underwater adventure invites players to dive back into the ocean’s depths in search of mouth-watering lobsters and huge prizes. With up to 10,000x the player’s stake up for grabs, this aquatic adventure teems with exciting awards and bonuses waiting to be discovered. The action unfolds across a 5-reel, 3-row grid, with 10 active paylines on every single spin
Make some noise for Howling for Gold, a brand-new online slot joining Booming Games’ ever evolving wolfpack this month. From 10th October, you’ll be able to sink your teeth into this fantastic 5×4 game – and you don’t even have to wait for the full moon to appear! Set to the backdrop of aurora borealis — or the Northern Lights to you and me — you’ll take to the reels, where a single spin can trigger anything between 6 and 15 mystery symbols. They’ll then appear anywhere, transforming into the same symbol, leading to big payouts. And that’s just one of the ways you can strike gold on this sparkling slot.
The post Week 41/2024 slot games releases appeared first on European Gaming Industry News.
Galaxsys, a leading provider of innovative gaming solutions, is excited to announce its strategic partnership with Betika, one of Africa’s premier sports betting platforms. This collaboration will allow Galaxsys to provide its rich portfolio of high-quality games to Betika, which boasts a large player base across multiple African markets including Kenya, Ghana, DRC and Tanzania, and has been a prominent operator since 2016.
Thanks to this exciting partnership, players in these key markets will gain access to over 30 engaging titles, including popular games such as Crash, Rocketon, Crasher, Cash Show, Starlight. This diverse portfolio blends skill-based and fast-paced games, offering a unique experience on Betika’s well-established and continually growing platform.
Teni Grigoryan, Chief Sales and Partner Management Officer at Galaxsys, expressed her enthusiasm about the collaboration: “We’re thrilled to team up with Betika, a major player in the African gaming scene. This partnership is a significant milestone for us as we expand into a region, we’ve been eager to connect with. Betika’s impressive reach across more than 10 African countries and its deep understanding of local player preferences make it the perfect partner. Together, we’re set to bring our innovative content to a broader audience and create something special for gamers across the continent.”
Betika’s Chief Product Officer, Peter Stagles also shared his satisfaction following the signing, stating, “Partnering with Galaxsys is an exciting opportunity for Betika as we continue to enhance our gaming offerings. Their innovative game portfolio perfectly complements our commitment to delivering exceptional experiences to our players. We are eager to bring these exciting new titles to our audience across Africa and look forward to a successful collaboration that will set new standards in the gaming industry.”
This partnership marks a pivotal moment for Galaxsys as it aligns with the company’s strategy to reach new audiences and soar to new heights in the African market. With Betika’s extensive experience and strong market position, both companies are poised for a successful journey ahead.
The post Galaxsys Expands Its Presence in Africa by Partnering with Betika appeared first on European Gaming Industry News.
OKTO, a leading provider of payment solutions, has announced a partnership with Octavian Lab, a well-established online gaming platform provider in Italy. Octavian has integrated OKTO’s open-loop wallet solution, OKTO.WALLET, enabling all its operator partners to be ready for the new PVR-related decree. This launch is aligned with current and forthcoming regulatory requirements, reinforcing OKTO’s commitment to expanding its presence in Italy with secure, compliant and user-friendly payment innovations.
The OKTO.WALLET service empowers Octavian’s operator partners and their clientele with a frictionless payment experience, enabling instant deposits and withdrawals while maintaining full compliance with Italy’s stringent regulatory standards. OKTO’s wallet solution is specifically tailored to meet the requirements of the new PVR-related decree and is certified by iTech Labs and Quinel, ensuring compliance with the Agenzia delle Dogane e dei Monopoli (ADM), Italy’s primary gaming regulatory authority.
OKTO.WALLET offers a seamless solution for cash-to-online payments, allowing users to continue enjoying cash deposits and withdrawals for their online gaming activities in a compliant way. With the addition of the OKTO Visa Card, the eWallet solution is further strengthened, giving users easy access to their funds anytime, anywhere.
“We are proud to partner with Octavian to introduce OKTO.WALLET to the Italian market. This integration underscores our commitment to providing compliant, secure, and advanced payment solutions that align with the evolving regulatory landscape and cater to the diverse needs of both iGaming operators and players,” said Dante Micucci, OKTO’s Country Manager Italy.
The integration with Octavian is just the beginning. Several prominent online gaming operators using the Octavian platform are preparing to unveil OKTO.WALLET to their customers, further enhancing the safety and efficiency of payment solutions in the Italian gaming market.
“We’re thrilled to offer our operators a seamless and compliant solution that meets the evolving needs of both the market and regulatory requirements. This partnership with OKTO reinforces our dedication to delivering advanced payment solutions that prioritize user convenience and security, setting a new standard for the Italian iGaming sector,” said Andrés Galan Chillon, Manager of Sales from Octavian Lab.
The post OKTO Announces Partnership with Octavian Lab appeared first on European Gaming Industry News.
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