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SAZKA Group teams up with Sir Keith Mills in bid for Fourth UK National Lottery Licence

Published

6 years ago

November 3, 2020

Reading Time: 4 minutes

SAZKA Group, Europe’s largest lottery operator, today announced it has appointed Sir Keith Mills as Bid Chair of the UK team for the Fourth National Lottery Licence Competition. Sir Keith, a successful entrepreneur whose creative talent conceived the loyalty programmes so ubiquitous today, brings a wealth of experience from his roles across sport, charities, and business. He played a pivotal role in London’s successful bid to host the 2012 Olympic and Paralympic Games and subsequently, their successful staging. For the past six years he has chaired the Royal Foundation of the Duke and Duchess of Cambridge, a role he hands over to Lord William Hague next month. He is also Chairman of the Invictus Games, the international adaptive multi-sport event created by Prince Harry, Duke of Sussex.

Commenting on the announcement, Sir Keith said, “I am driven by organisations that make a real contribution to society. I chose to team up with Sazka for the Fourth National Lottery Licence Competition because I believe the UK National Lottery needs to grow and be engaging if it is to continue to fund the thousands of good causes every year. Our lottery is a national treasure with nearly 26 years of history; however, the landscape has changed immeasurably since it was first launched back in 1994. The challenge now is to ensure the lottery connects with people right across the country, making it fresh and exciting as it once was, bringing new ways that are relevant for today and tomorrow’s generation. I feel passionately that it needs to be restored to the nation’s hearts, especially in these difficult times. I teamed up with Sazka because they have a proven record of taking established lotteries, growing them and evolving them to be relevant for the future. I am cognisant that much has to be done for us to make a winning case in this competition, but I believe that over the course of this process we will be able to demonstrate how Sazka’s expertise coupled with the experienced British team that we are building in the UK will offer the right stewardship for the UKNL for 2023 and beyond.”

As Bid Chairman, Sir Keith will lead a team with world-class bidding and delivery experience, including for the London 2012 Olympic and Paralympic Games and Comic Relief. Sazka has appointed former London 2012 employee, Alastair Ruxton, as the Bid Director, together with British experts in key areas such as Player Protection, Good Causes, Innovation, Digital, Retail and Customer Experience.

Commenting on the agreement, SAZKA Group CEO Robert Chvátal said, “We are thrilled to be partnering with Sir Keith Mills and have him lead our entry in the Fourth National Lottery Licence Competition. We are hugely excited to be participating in this competition and for the chance to take stewardship of the National Lottery, helping the UK to fall back in love with this vital institution. Operating in five different national markets (Czech Republic, Austria, Italy, Greece, and Cyprus) has given us an unprecedented level of insight and experience in running lotteries. In addition, we have consistently increased participation and revenues for the lotteries we operate. We want to bring this deep knowledge and customer insight to revitalise the UK National Lottery increasing sales and money raised for good causes, thereby providing a much-needed long-term boost to community, arts, sports and heritage institutions across the UK.”

After submitting the Selection Questionnaire earlier this month, SAZKA Group has been accepted into the competition by the Gambling Commission, the body running the Competition. The team will now review the final bid application documents and continue to assemble a strong consortium capable of submitting a winning bid in 2021.

About Sir Keith Mills
Sir Keith Mills GBE DL is a British business entrepreneur who founded the Air Miles and Nectar customer loyalty programmes and has established numerous businesses, both in the UK and internationally. In September 2003, Sir Keith was appointed International President and CEO of London 2012 established to bid for the 2012 Olympic and Paralympic Games. Having won the bid, he established LOCOG to organise the Games, where he was Deputy Chairman alongside Lord Sebastian Coe. In 2007 Sir Keith established an Olympic related charity, International Inspiration, which he chaired, and in 2008 he established a UK charity, Sported, which he funded and chaired for 10 years. In 2014 Sir Keith established, and was Chairman of, the Invictus Games, working with Prince Harry to deliver a new major international sport event for wounded servicemen and women. Sir Keith Chairs the Royal Foundation of The Duke and Duchess of Cambridge, and the Invictus Games Foundation. Sir Keith is also a Director and an investor in a number of private companies.
Sir Keith has received numerous awards including: Master Entrepreneur of the Year, Chief Executive of the Year, and the Sports Industry Businessman of the Year, and was knighted by The Queen in 2006 and again in 2013 when he received the Grand Knight Cross for his services to sport.

About SAZKA Group
The SAZKA Group is a national lottery, instant lottery and digital gaming operator, with our trusted brands and industry-leading technology delivering over €17bn in annual sales. Established in 2012, SAZKA Group is already one of Europe’s largest and fastest growing lottery companies and our strong performance across our markets is helping to fund good causes in the Czech Republic, Greece, Cyprus, Austria, and Italy.
Since entering the lottery market in 2012, SAZKA Group has quickly expanded from the Czech Republic into four other European markets. SAZKA Group has consistently taken on established lotteries and made them better, while also expanding into new market segments through market-leading technology platforms. The Group’s unique experience of operating in different jurisdictions enables it to adopt a tailored approach to customer experience in each market, helping to increase sales and returns to good causes.
Responsible gaming and funding good causes are at the heart of SAZKA Group’s business and culture. it promotes responsible gaming in all of its markets and is committed to having a positive impact where it operates. From building children’s hospitals in Greece to support for the Czech Olympic Foundation, SAZKA Group has put its business skills to the benefit of the local community.

1spin4win

1spin4win calls on the iGaming community to support children’s healthcare in Kenya

Published

24 minutes ago

June 8, 2026

Wladimir P.

1spin4win-calls-on-the-igaming-community-to-support-children’s-healthcare-in-kenya

1spin4win, an established slot provider, announces a charitable initiative supporting children facing cancer and CNS-related conditions in Kenya, while inviting the wider iGaming community to join the cause.

At 1spin4win, creating impact goes beyond the iGaming industry. With its new social initiative, the company aims to support children in need while encouraging the industry to come together around a meaningful cause.

To support this mission, the game provider is launching United for Impact — a charitable initiative dedicated to helping children with cancer and CNS-related conditions in Kenya. Through the campaign, 1spin4win invites partners and the wider iGaming community to join the initiative and contribute to collective change.

Limited access to specialized healthcare creates barriers for families seeking timely medical help for children with complex health conditions like cancer and CNS-related disorders. According to estimates, the country records around 3,000 new childhood cancer cases each year. However, the true number may be higher due to frequent misdiagnosis and the absence of a comprehensive national pediatric cancer registry.

This often contributes to delayed treatment and poorer outcomes for children. While survival rates for childhood cancer exceed 80% in many developed countries, in Kenya, only around 20% of children survive. Late diagnosis, limited access to specialized care, and treatment abandonment caused by financial barriers remain among the key factors behind this disparity.

As part of the United for Impact initiative, 1spin4win will support Gertrude’s Children’s Hospital Foundation, the charitable arm of one of Kenya’s most established pediatric hospitals. Founded in 2010, the foundation works to expand access to quality healthcare for vulnerable and underserved children nationwide. Backed by a network of 18 medical centers serving over 400,000 patients annually, the organization provides treatment, specialized care, and outreach help for families in need.

The decision to support healthcare in Kenya reflects 1spin4win’s growing presence in African markets. As the studio continues to expand across the continent, it has built relationships with local iGaming brands, partners, and communities. In addition, the team has recently attended the iGaming AFRIKA Summit 2026, further strengthening its ties with the region.

Valiantsina Dubavets, Head of Marketing at 1spin4win, shared, “The iGaming industry is growing rapidly — new markets are emerging, major events are bringing people together, and a strong professional community continues to take shape. At a time like this, we believe it is especially important to direct some of that collective attention toward real social challenges. At 1spin4win, we see it as our responsibility to use our platform to contribute to initiatives that matter beyond the industry.”

Dr. Doreen Karimi, Oncology Doctor at Gertrude’s Children Hospital, commented, “By partnering with the Gertrude’s Hospital Foundation, your contribution goes directly toward breaking down the structural and financial walls that stand between a sick child and a healthy future. This includes covering complex procedures, training frontline health workers in remote counties, equipping specialized infrastructure, and supporting vulnerable families to prevent them from falling into poverty.”

The United for Impact campaign will become part of a broader series of activities aimed at connecting the iGaming community around charity causes and encouraging a culture of responsible business within the industry.

Learn more about how to join the initiative here.

About 1spin4win

1spin4win is an established game provider founded in May 2021 by ambitious developers with over 15 years of experience in the gambling industry. Since its inception, the company has expanded its portfolio to include over 200 classic online slots, all characterized by quality mathematics, transparent mechanics, and well-balanced gameplay — key factors that drive strong player retention. The studio aims to release an average of four new games each month in 2026 and offers effective promotional tools for casino operators to help them enhance player loyalty.

The post 1spin4win calls on the iGaming community to support children’s healthcare in Kenya appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

crypto casino

FairGambling Launches Crypto Casino Review and Analytics Platform With Provably Fair Tools and Extra Rewards

Published

24 minutes ago

June 8, 2026

Wladimir P.

fairgambling-launches-crypto-casino-review-and-analytics-platform-with-provably-fair-tools-and-extra-rewards

New York, USA, June 5th, 2026, PlayNewswire

FairGambling, a new transparency and rewards platform for crypto casino players and Bitcoin gamblers, today announced its public launch. The platform combines on-chain analytics, provably fair verification tools, independent crypto casino reviews, live bonus code feeds, and an extra rewards program offering up to 30% rakeback across 40+ major crypto casino operators including Stake, Roobet, Shuffle, BC.Game, Gamdom, Bitcasino, 1win, Winna, Thrill and Duel, with much more to come.

FairGambling launches into a market that processed over $80 billion in crypto casino deposit volume last year. The platform’s analytics layer already tracks $45 billion+ of that flow in real time across the operators it covers. Despite the market’s scale, players still have limited tools to verify fairness, compare operators, or independently assess where their money is going.

Built as a Utility Layer, Not Another Affiliate Site

“Most casino review sites today are just rankings and sign-up bonuses,” said Seb, Co-Founder of FairGambling. “We wanted to build something different. A place where players can actually see what’s happening on-chain, verify their own bets, compare casinos based on data instead of marketing, and earn real rewards on top. All for free, with no obligations. That’s the gap we’re filling, and what’s live today is just the start of what we’re building.”

The platform brings together several player-first tools in one place:

On-chain crypto casino analytics, tracking real-time deposit volume, market share, unique depositors, and hot wallet activity across 50+ operators
Provably fair verifier for independently checking game outcomes from Stake, Roobet, Shuffle and other major operators
Independent crypto casino reviews and ratings scored across 10 weighted categories including fairness, financial transparency, KYC and licensing, compliance, and customer support
Live bonus code feed aggregating active promotions from supported operators
Bonus calculator and Stake stats calculator for analyzing personal betting history and rakeback value
Blackjack trainer for practicing basic strategy
Extra rakeback rewards program offering up to 30% on supported crypto casinos

Data-Driven Casino Comparison

Unlike traditional affiliate sites that rank casinos based on commercial agreements, FairGambling’s ratings are built from a weighted rubric covering analytics, fairness, financial transparency, bonus structure, compliance, and security. Each operator profile includes deposit volumes, hot wallet visibility, license details, no-KYC policies, bonus testing results showing how much players actually receive back in rewards when wagering a given amount, and side-by-side comparisons against other operators on the same metrics.

The analytics section is open to all visitors and shows live on-chain flows, allowing players to see which operators are processing real volume versus those with thin activity. This is a data point traditionally only available to industry insiders.

Community Reviews and Earning Crypto

FairGambling places verified player reviews at the center of its review system. Verified users can earn crypto rewards for eligible contributions, and the platform requires casino activity verification (such as VIP tier or wager history) before reviews are approved, which is intended to filter out the fake reviews common to other online gambling review sites.

“Trust in this space is broken,” Seb added. “We’re not going to fix that overnight, but giving players the data, the tools, and the rewards to actually engage critically with the operators they use, that’s the foundation. Everything else builds on that.”

The platform helps players find the best crypto casinos based on data, verify game fairness, and earn extra rakeback on top of what casinos already offer. FairGambling is now live and available worldwide, subject to local laws and eligibility requirements.

About FairGambling

FairGambling is a crypto casino transparency and rewards platform that helps players make more informed decisions across major Bitcoin and crypto gambling operators. The platform combines on-chain casino analytics, independent crypto casino reviews and ratings, provably fair verification tools, live bonus code feeds, player stats tools, a blackjack trainer, and an extra rewards program offering up to 30% extra rakeback. FairGambling currently covers 50+ crypto casino operators and has tracked $45 billion+ in historical deposit volume, with more added regularly.

For more information, users can visit FairGambling.com.

Responsible gambling notice: FairGambling is not a casino and does not accept bets or process gambling transactions. The platform provides analytics, reviews, verification tools, and rewards related to third-party crypto casino operators. FairGambling is intended for users aged 18+ or the legal gambling age in their jurisdiction. Gambling involves risk and can be addictive. Please play responsibly and follow all applicable local laws.