Eastern Europe
SIS agrees 24/7 Live Betting Channel deal with Georgia’s Betlive
Agreement covers over 30,000 live horse races and 38,000 live greyhound races
SIS (Sports Information Services), the leading multi-channel supplier of betting services, has secured an agreement with Betlive to deliver its 24/7 Live Betting Channel to the leading Georgia operator.
The 24/7 Live Betting Channel will feature a mix of leading horse and greyhound racing, interspersed with market-leading virtual racing, to provide the Georgian operator with profitable short-form content throughout the day across online and retail, with a betting event taking place every 3 minutes.
The company’s live 24/7 service will provide live pictures and data from over 30,000 horse races and 38,000 greyhound races. Premium exclusive live UK and Irish horse racing will be available, with international horse racing from Australia, Dubai, Latin America, and Korea, as well as UK and Irish greyhound racing.
SIS will distribute the channel to Betlive’s retail outlets in Georgia, as well as online, with the deal highlighting the global appeal of racing content in driving betting turnover for operators in emerging territories.
Paul Witten, Commercial Director at SIS, said: “This is an important move for us as we continue to extend our international customer base, and it represents the first time that SIS has partnered with a Georgian operator.
“We are delighted to have secured this agreement with Betlive, whose customers, both online and in-store, will be able to enjoy a betting experience second to none through our 24/7 Live Betting Channel and its unrivalled offering.”
Giorgi Khuroshvili, Head of Sportsbook at Betlive, said: “We are extremely excited to be working with SIS to bring first-rate horse racing, greyhound racing and virtual racing content to bettors in Georgia.
“We are confident that SIS’s 24/7 Live Betting Channel will provide our customers with a premium betting experience, while helping us to increase our revenues thanks to a significant number of new betting opportunities throughout the day.”
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Eastern Europe
ELA Games reports 244.52% active user growth in Romania
Supplier links the uplift to classic-style slots with modern features, including Joker Winpot, as bet counts rise 239.74%.
ELA Games says it has expanded in Romania after rolling out titles that pair classic slot aesthetics with modern gameplay features.
The supplier reported a 244.52% increase in active users in Romania and a 239.74% rise in bet counts. The company attributed the performance to what it described as a “natural path” for traditional players to move into more feature-led play.
Marharyta Yerina, Managing Director of ELA Games, said: “It is great to see how Romanian players are enjoying the way we combine classic symbols with modern features. Joker Winpot works well for those who love the traditional look but actually want more excitement from their play. We also see that once players feel comfortable with these mechanics, they are happy to explore our other top titles which have proved to be successful in Romania like Cash of Gods and Flames Fruit Frenzy. It proves that respecting what players like is the best way to introduce new ideas to the market.”
ELA Games did not disclose the timeframe for the reported increases, which operators it works with in Romania, or how the metrics were calculated.
The post ELA Games reports 244.52% active user growth in Romania appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Eastern Europe
FeedConstruct locks up exclusive Romanian football data and streaming rights
Deal covers Romania’s FA Cup, Super Cup, Liga 2 and Liga 3, women’s Superliga and national team matches, plus Liga 1 Futsal.
FeedConstruct has signed an agreement to secure exclusive data and video streaming rights for a portfolio of Romanian football competitions, the company said.
FeedConstruct said the rights are held on an exclusive basis across the full season and expand its European football content for betting operators.
The agreement covers the Romanian FA Cup, Super Cup, Men’s Liga 2 and Liga 3, Superliga Women, Women’s National Team matches, and Liga 1 Futsal competitions.
Financial terms, contract duration beyond “the full season,” and any distribution or integrity safeguards were not disclosed.
The post FeedConstruct locks up exclusive Romanian football data and streaming rights appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Central Europe
Habanero goes live on Favbet Romania
Deal adds Habanero’s slots and table games to Favbet.ro as the supplier targets further growth in CEE regulated markets.
Habanero has gone live with Favbet Romania, rolling out its slots and table games portfolio on the operator’s locally focused platform in Romania’s regulated online market.
Under the agreement, Favbet Romania players gain access to Habanero’s full catalogue. The companies positioned the launch as part of Habanero’s wider push to add regulated operator partners across Central and Eastern Europe.
Toni Karapetrov, Head of Corporate Communications at Habanero, said: “Favbet Romania is a well-respected brand in Europe and exactly the kind of partner we look to work with as we deepen our presence in the market. Romania players have a strong appetite for our content and we are confident our games will resonate well with their audience.
“Romania is an important market for us, and going live with this operator is another strong step in our continued European expansion across high-growth regulated markets.”
Cristian Sapovici, Head of Casino, Favbet Romania, said: “The collaboration between Favbet Romania and Habanero has been strong from the very beginning, and this co-branded collaboration agreement marks an important step in strengthening our strategic partnership.
“Our shared objective is to deliver a more integrated gaming experience for players in Romania, supported by consistent visibility, dedicated campaigns, and a stronger presence of Habanero content within the Favbet.ro ecosystem.”
Habanero said it is now live in 22 European regulated markets, and counts operators including Entain, Sisal and Betway among its partners.
The post Habanero goes live on Favbet Romania appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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