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Virginia Lottery Shatters Performance Targets to Achieve Most Successful iLottery Launch
NeoPollard Interactive LLC, North America’s leading provider of the most profitable iLottery programs, congratulates the Virginia Lottery on its unprecedented success following the launch of its iLottery program on July 1, 2020.
Virginia’s recent entry into a comprehensive iLottery offering now includes same-day, single-ticket draw game sales and a robust portfolio of game content including NPi’s industry-leading eInstant games. In fact, Virginia’s first month of iLottery results prove that it is the most successful iLottery launch in the U.S., tracking 140% ahead of other iLottery programs recognized for industry-leading performance. The impressive trend continues as the Lottery completed its first quarter with over $121.5 million in topline play, shattering its sales projections for the entire first year by 56%. By the end of the first quarter, iLottery quickly grew to represent 18% of the Virginia Lottery’s total sales portfolio.
“We are very happy with the initial results of our iLottery platform and the opportunity it provides to generate additional revenues for Virginia’s K-12 public schools,” said Virginia Lottery Executive Director Kevin Hall. “Our existing eSubscriptions partnership with NPi provided a foundation to successfully launch the iLottery platform in just three months’ time, and the addition of NPi’s top performing eInstant games has enhanced our digital product.”
Virginia’s comprehensive iLottery platform makes it the sixth U.S. lottery to venture into the online gaming space. The Virginia Lottery’s performance underscores the significance of the incremental revenues that the iLottery channel generates, while simultaneously demonstrating that internet sales are an essential component to protecting revenues that the Lottery generates for K-12 public education.
“We could not be more excited for the tremendous success that the Virginia Lottery team is driving through its iLottery program,” said Liz Siver, General Manager, NeoPollard Interactive. “NPi is committed to delivering innovative iLottery technology and the industry’s best game content to allow lotteries to engage with players when and where they want to play. Topping all prior iLottery launches in the U.S. is a commendable achievement and a testament to NPi’s vision. We are truly honored to be a part of their extended team as we share in the Lottery’s commitment to support K-12 public education in the Commonwealth of Virginia.”
SOURCE NeoPollard Interactive
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Hard Rock Digital announced the official launch of Hard Rock Bet in Ontario, Canada, marking the company’s first international market expansion and bringing its award-winning mobile sportsbook and online casino platform to players across the province.
Hard Rock Bet enters Ontario with a differentiated offering that combines a premium online sportsbook experience with one of the largest online casino selections in the market, featuring more than 3000 games, including top slots, table games, and live dealer content from leading providers. The platform delivers an intuitive player experience, fast deposits and withdrawals, and parlay wagering across fan-favorite sports from around the world. Ontario players will have access to exclusive Legendary Reward Drops at launch, as well as online Unity Points, which can be redeemed in the Hard Rock Bet Reward Store.
The Ontario launch reflects Hard Rock Digital’s commitment to building a truly local presence in Canada. Hard Rock Bet draws on the legacy of Hard Rock Hotel & Casino Ottawa, which has established itself as a trusted destination in the province. The company has an Ontario-based marketing team and a 24/7 local customer support operation to provide players with around-the-clock service.
“Expanding into Ontario with Hard Rock Bet marks the first time we’ve brought our platform to an audience outside the US. We’re excited to introduce Ontario players to a premium entertainment experience that reflects the energy and service synonymous with the Hard Rock brand. And by investing in local talent, local partnerships, and localized customer support, we’re creating an experience designed specifically for Ontario players,” said Marlon Goldstein, Executive Managing Director & CEO of Hard Rock Digital.
“Hard Rock Hotel & Casino Ottawa has the reputation of bringing people together for amplified entertainment experiences, and we’re excited to see that spirit extend into the digital space. The launch of Hard Rock Bet is a natural next step for the Hard Rock brand in Ontario, and we look forward to building on that connection with guests and players over time,” said Christine Crump, President of Hard Rock Hotel & Casino Ottawa.
The launch will also be supported by connections to Toronto’s iconic music scene, including a collaboration with Canadian artist Choclair that remastered a celebrated 20-year-old track, “Let’s Ride,” to celebrate Hard Rock Bet’s arrival in Ontario.
Hard Rock Bet is available for download via iOS and Android and can also be played on desktop via HardRockBet.ca.
The post Hard Rock Bet Brings World-Class Sports Betting and Online Casino to Ontario appeared first on Americas iGaming & Sports Betting News.
Supplier says its slot content is live across most tier-one Alberta brands, extending its Canadian footprint to three provinces.
1X2 Network has gone live in Alberta, launching with seven operators in the province’s newly regulated iGaming market.
The supplier said the rollout covers the majority of Alberta’s tier-one brands. It added that its content has secured homepage placement across operator lobbies since the market opened, with Iron Dog Studio’s 3 Hot Chilli Peppers featuring on the homepages of most operators in the province.
The Alberta launch follows 1X2 Network’s existing presence in Ontario and Quebec. The company said Alberta will be treated as a core market for future game releases, with new titles included in its ongoing release schedule for the province.
Kevin Reid, Chief Executive Officer at 1X2 Network, said: “Going live in Alberta with seven operators is a fantastic start and a real milestone in our North American journey.
“North America is a primary focus for us this year, and Alberta is now a core market for everything we release. We’re excited to build on this momentum as we expand further across the region.”
The post 1X2 Network launches in Alberta iGaming market with seven operators appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
1X2 Network has deepened its commitment to North America by going live in Alberta, launching with seven operators in the province’s newly regulated iGaming market. The rollout spans the majority of Alberta’s tier-one brands and reinforces the supplier’s decision to make the region a primary focus for the year ahead.
Since the market opened, 1X2 Network content has secured prominent homepage placement across operator lobbies, giving its studios immediate visibility with Albertan players from day one. Leading the way is Iron Dog Studio’s 3 Hot Chilli Peppers, the network’s flagship title, which currently features on the homepages of most operators in the province.
The launch builds on the momentum 1X2 Network has established in Ontario and Quebec, where its content has resonated strongly with local players. On the back of that success, the supplier has confirmed Alberta as a core market for all future game releases, ensuring new titles reach Albertan players as part of its ongoing release schedule.
Alberta represents the latest step in a wider North American growth strategy, with its Canadian presence now spanning three provinces.
Kevin Reid, Chief Executive Officer at 1X2 Network, said: “Going live in Alberta with seven operators is a fantastic start and a real milestone in our North American journey.
“North America is a primary focus for us this year, and Alberta is now a core market for everything we release. We’re excited to build on this momentum as we expand further across the region.”
The post 1X2 Network goes live in Alberta as North American expansion gathers pace appeared first on Americas iGaming & Sports Betting News.
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