Canada
Inspired to create the inaugural Lexus Melbourne Cup The Race of Dreams to be Televised across Australia
Commemorating 160 years of Australia’s greatest race, Inspired Entertainment, Inc. (“Inspired”) (NASDAQ: INSE) announced today that it has created ‘Lexus Melbourne Cup The Race of Dreams’, a thrilling virtual race pitting 24 past champions of the Cup against each other, for the Victoria Racing Club (“VRC”). Lexus Melbourne Cup The Race of Dreams will be shown live across Australia on Network 10 on Lexus Melbourne Cup Day, Tuesday, November 3, 2020. Viewers will get to experience the magic with a computer-simulated version of the Lexus Melbourne Cup incorporating a stunning, fully accurate re-creation of the Flemington Racecourse and the atmosphere of the Melbourne Cup Carnival.
During the broadcast, Lexus Melbourne Cup fans will witness Inspired’s ultra-realistic 3D CGI representation of the Cup featuring 24 past champions as selected by a panel of experts from more than 100 past Cup stars. Historical information about these horses and their racing records has been built into the software, which helps to determine the probability of their potential finishing positions. This probability is based on their past form and performance in other races. With the outcome already known in advance by a select few creating the race, punters will not be able to place a bet on the great race.
VRC Chairman Amanda Elliott said the virtual race will unite and excite Australians in the lead-up to the 2020 Lexus Melbourne Cup. “Lexus Melbourne Cup The Race of Dreams will reignite time-old debates about Australia’s greatest stayer. We want everyone to embrace the concept, whether that be running a traditional Cup Day sweep with family and friends for the virtual race, or posting who you think will win on social media tagging @FlemingtonVRC, which will ensure bragging rights are yours should your tip take out Lexus Melbourne Cup The Race of Dreams.”
As the pioneer of Virtual Sports, Inspired has re-created the action of the world’s most popular sports for more than a decade. Inspired has famously created virtual versions of the Kentucky Derby in the U.S. and the Grand National in the UK. Both of these were broadcast on national television with millions of viewers, proving Virtual Sports are realistic enough to take center stage.
“We could not be more excited about working with the VRC and its media partners to create this celebration of Australian racing history,” said Steve Rogers, Inspired Chief Commercial Officer for Virtual Sports. “The Lexus Melbourne Cup is one of the world’s greatest horse races, and its winners include a roll call of some of the sport’s biggest icons. Bringing 24 of those icons back to the turf is every racing fan’s dream come true. It’s an honor to have this role in Lexus Melbourne Cup Day, and we can’t wait to show Australia the quality of our state-of-art virtual sports.”
Inspired’s award-winning Virtual Sports are popular worldwide, appealing to a wide variety of players through more than 40,000 retail channels and 100+ websites in 35 countries. Trailers and demos of the latest Virtual Sports offerings are available at www.inseinc.com/virtuals/.
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Canada
PENN Entertainment Launches theScore Bet Sportsbook & Casino and theScore Casino and Hollywood Casino Standalone Apps in Alberta
PENN Entertainment has announced the launch of theScore Bet Sportsbook & Casino in Alberta, as well as theScore Casino and Hollywood Casino standalone apps, further expanding the Company’s Canadian online gaming footprint and bringing its leading digital gaming brands to players across the province. These apps are now available across Alberta on iOS, Android, and are also available on the web.
The Alberta launch marks the next chapter in theScore Bet’s continued growth in Canada, building on its success in Ontario. Players in Alberta can now enjoy the uniquely integrated sports media and betting experience from two of Canada’s most trusted brands, theScore and theScore Bet, bringing live scores, news, stats, and betting together in one connected ecosystem.
In addition to sports betting, theScore Bet Sportsbook & Casino gives Alberta players access to a comprehensive online casino experience featuring hundreds of slots, table games, live dealer experiences, and exclusive games, including Blue Jays Blackjack.
Complementing theScore Bet Sportsbook & Casino experience, PENN is also launching standalone Hollywood Casino and theScore Casino apps in Alberta. Hollywood Casino, a popular online and retail casino brand, delivers a casino-first experience featuring an extensive portfolio of slots, table games, and live dealer content. For players who prefer a dedicated casino app, theScore Casino offers the same premium gaming experience, providing additional choice alongside the all-in-one theScore Bet Sportsbook & Casino app.
“Alberta has an incredible sports culture, and we’re excited to bring theScore Bet Sportsbook & Casino to players across the province. Fans already know and trust theScore, and with theScore Bet, we’re extending that connection into a seamless sportsbook and casino experience. Whether you’re following your favorite team, placing a bet, or enjoying casino games, we’ve built the experience around the way fans naturally engage with sports. We commend the Alberta government for introducing a regulated online gaming market for private operators and look forward to serving fans in one of Canada’s great sports markets,” said Aaron LaBerge, Chief Technology Officer and Head of Interactive at PENN Entertainment.
Alberta customers can now enjoy:
• Same Game Parlays, player props, and live in-game betting.
• Seamless betting integration with theScore’s trusted sports news, scores, and data.
• Hollywood Casino’s extensive portfolio of slots, table games, and live dealer experiences, including Blue Jays Blackjack, the Dancing Drums series, and Sweet Bonanza series.
The post PENN Entertainment Launches theScore Bet Sportsbook & Casino and theScore Casino and Hollywood Casino Standalone Apps in Alberta appeared first on Americas iGaming & Sports Betting News.
Supplier expands to its third regulated Canadian province after Ontario and Québec, launching on Alberta’s market opening week.
Play’n GO has entered the newly regulated Alberta iGaming market, launching its casino games with more than ten licensed operators on the market’s opening week, the supplier said on 16 July 2026.
The Alberta rollout marks Play’n GO’s third regulated Canadian province, following Ontario and Québec, and extends the company’s North American regulated-market footprint.
According to the company, its content was made available in Alberta for the first time on launch day via a network of licensed operators.
Esteban Perez, New Market Entry Lead at Play’n GO said: “Entering Alberta with more than 10 operators on day one of regulation is a significant milestone for Play’n GO and a testament to the strength of our regulated market strategy. Canada continues to be a key focus for us, and expanding into our third province reflects both the demand for our content and the strength of our partnerships with licensed operators.
“We are proud to support Alberta’s regulated market with a portfolio that prioritises entertainment, compliance and long-term sustainability.”
The post Play’n GO goes live in Alberta iGaming with 10+ operators appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
The Swedish gaming giant confirms its entry into its third regulated Canadian Province with its industry leading portfolio of games now available in Alberta for the first time
Play’n GO, the world’s leading casino entertainment provider, today announced its successful entry into the newly regulated Alberta iGaming market, with a wide range of its premium content going live with more than ten licensed operators on market launch day this week.
The milestone further reinforces Play’n GO’s commitment to regulated market expansion across North America and marks the company’s third Canadian province, following established operations in Ontario and Québec.
Play’n GO’s launch in Alberta ensures players have immediate access to a portfolio of world-class titles from day one of the market’s regulated opening. By partnering with a broad network of licensed operators at launch, the company has solidified its position as a trusted supplier in newly regulated jurisdictions.
The Alberta rollout builds on Play’n GO’s strong track record of working alongside regulators and operators to deliver safe, compliant, and high-quality entertainment to players, while supporting sustainable market growth.
Esteban Perez, New Market Entry Lead at Play’n GO said: “Entering Alberta with more than 10 operators on day one of regulation is a significant milestone for Play’n GO and a testament to the strength of our regulated market strategy. Canada continues to be a key focus for us, and expanding into our third province reflects both the demand for our content and the strength of our partnerships with licensed operators.
“We are proud to support Alberta’s regulated market with a portfolio that prioritises entertainment, compliance and long-term sustainability.”
To find out more about Play’n GO, please visit playngo.com
The post Play’n GO strengthens Canadian footprint with Alberta iGaming market entry appeared first on Americas iGaming & Sports Betting News.
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