Compliance Updates
Pinnacle re-launches in Sweden as fully licensed operator
Pinnacle has re-opened its Swedish site after a two-year absence in which it applied for a licence under the new regulatory regime.
The company received approval from the Swedish regulator in December 2019 but has waited for the right moment to launch. When Swedish football, the Allsvenskan, was given the green light to start this weekend, Pinnacle decided to open its doors once more with a full array of markets in time for the new season.
Pinnacle will offer a wide-range of sports and eSports betting in Sweden, covering all major sports and including Allsvenskan Women. Pinnacle is already a market leader in eSports betting and with Sweden being one of the biggest eSports markets in the world, there is significant room for growth. Before leaving the market in 2018 Pinnacle saw consistent double-digit annual growth in eSports betting in Sweden.
Pinnacle will bring its well-known high-volume, low-margin model to Swedes betting online. With an average margin of just 3.7% compared to an industry average of 7.2%, Pinnacle offers some of the best value and fairest pricing available. The company operates a responsible, fair and transparent model for customers, which is evidenced by the fact that the business has been granted a licence to operate in Sweden, which has one of the most stringent regulatory regimes globally.
Paris Smith, CEO of Pinnacle, said: ”This re-launch is a proud moment as Sweden is a key market for us, with many loyal customers having used Pinnacle over many years. The Swedish regulator is one of the most respected in the world and we are proud to meet the incredibly high standards they require to be recognised as a licensed operator. We believe that satisfying the requirements in Sweden means we can do it anywhere.
”We left the market on good terms and are returning as a fully licensed, regulated operator. We fully embrace the Swedish regulations and wanted to do things in the right way. Having done so, we now see this as an opportunity to contribute to a serious gaming environment in Sweden long-term and to be a key part in the development of the market.”
Pinnacle believes the long-term economic impact of a well-regulated online betting regime in Sweden could be notable, with a significant increase in the volume of bets in the coming years.
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Compliance Updates
Dutch Regulator Publishes Match-fixing Trend Analysis 2025
The Dutch gambling regulator, Kansspelautoriteit (KSA), has published its Match-fixing Trend Analysis for 2025.
The number of reports of possible match-fixing in 2025 remained roughly the same as in 2024. However, there was a change within the reports: gambling providers reported more athletes betting on their own competition, which wasn’t the case in 2024.
Gambling providers are obligated to prevent match-fixing as much as possible. They can do this, for example, by not offering bets on high-risk matches. If a provider suspects match-fixing, it can report it to the Sports Betting Intelligence Unit (SBIU) of the Royal Netherlands Gambling Authority (KSA). In recent years, the KSA has actively worked to raise awareness about filing these reports.
In 2025, the KSA received 12 reports of match-fixing from 9 different license holders, compared to 13 reports the previous year. It is striking that 4 of these reports concerned betting on the club’s own competition, while this category did not occur in 2024. In this context, the KSA increased its focus on preventative education for athletes in 2025, informing them about what is and is not permitted and the associated risks.
Last year, the KSA published a guideline, “Commitment to Integrity,” to provide providers with additional tools to combat match-fixing. Furthermore, an ongoing investigation into the sports betting offerings of various providers was conducted throughout 2025. This investigation resulted in several warnings and a penalty for prohibited offerings.
The post Dutch Regulator Publishes Match-fixing Trend Analysis 2025 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Australia
Liquor & Gaming NSW Targets Social Media Influencers Promoting Gambling Products
Liquor & Gaming NSW (L&GNSW) is putting gambling operators on notice that social media influencers are a key focus of its regulatory priorities for 2026.
L&GNSW is responsible for monitoring online wagering and gaming machine advertising visible to the NSW community, including posts on social media, to ensure they comply with NSW laws.
Hospitality and Racing Deputy Secretary Tarek Barakat said with the rise of social media influencers promoting gambling, it was important businesses including online bookmakers and gaming machine operators understood the law and their responsibilities.
“We are putting gambling operators on notice that a key priority for us this year is examining their marketing and customer retention practices, including the use of social media personalities,” Mr Barakat said.
“Gambling operators should be careful about any affiliate or partnership arrangements as we are holding them responsible for the advertising of their products.
“The things we are targeting include paid and unpaid promotional partnerships with wagering operators and gaming machine operators, influencer content that normalises betting behaviour or glamorises gaming products, and in particular, the use of platforms, including podcasts, with large youth or vulnerable audiences.
“These practices may increase the risk of gambling harm by blurring the line between entertainment and marketing, and by exposing at‑risk groups to persuasive promotional content.
“L&GNSW will require social media content creators to demonstrate that their social media and website content complies with legal requirements.
“We also work with other responsible agencies as required to ensure people abide by the law and gambling harm is minimised.”
Mr Barakat said other 2026 regulatory priorities are targeting:
• barriers to closing gambling accounts, VIP or loyalty programmes and other marketing practices, including direct advertising used by casino and gaming venue operators
• casino governance and integrity
• alcohol-related harm hotspots, including areas experiencing increasing rates of alcohol-related crime and high-risk events.
By publishing its annual regulatory priorities, L&GNSW aims to communicate the key regulatory issues that it is addressing and provide industry with an opportunity to proactively modify or cease behaviour that may raise concerns.
The post Liquor & Gaming NSW Targets Social Media Influencers Promoting Gambling Products appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Compliance Updates
REEVO’s Aggregation Platform Secures Official Certification in Peru
REEVO, the iGaming aggregation powerhouse, has announced that its aggregation platform has received official certification in Peru, enabling operators in the region to seamlessly integrate a wide range of premium third-party content through a single, high-performance API connection.
With this certification in place, Peruvian operators can now:
• Launch faster with a single API, robust orchestration, and a proven back-office system.
• Optimize performance through real-time insights, flexible promotional tools, and streamlined content management.
• Localize efficiently with market-ready technology built for compliance, reliability, and growth.
“Peru is a rapidly developing iGaming market in Latin America, and this certification marks another milestone in our mission to deliver seamless, compliant aggregation solutions across the region. Our focus remains on speed, scalability, and content excellence, helping operators bring quality entertainment to players faster and smarter,” said Karl Grech, Head of Business Development at REEVO.
The post REEVO’s Aggregation Platform Secures Official Certification in Peru appeared first on Americas iGaming & Sports Betting News.
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