Press Releases
Sports Stars Align As Eurosport Brings Solidarity Challenge To Screens
- Eurosport to show the Solidarity Challenge celebrity charity esports tournament this weekend in partnership with organizers ORSEN SA
- All funds raised on behalf of the COVID-19 Solidarity Response Fund for WHO
- Antoine Griezmann, Giorgio Chiellini, Tommy Fleetwood and Sir Mo Farah among stars to take part
Stars from football, golf, rugby and athletics will unite this weekend as Eurosport is set to broadcast an exciting new tournament, the Solidarity Challenge. The unique event will help raise awareness and donations for the COVID-19 Solidarity Response Fund for the World Health Organization (WHO).
The Solidarity Challenge brings together 16 of sport’s highest profile and influential celebrities in an eFootball PES 2020 tournament with the aim of encouraging donations by serving fans with engaging content and unique behind-the-scenes access to international sporting stars.
Eurosport viewers will be able to see the skills of their favourite football players in action including current and former internationals Antoine Griezmann, Blaise Matuidi, Giorgio Chiellini and Yaya Touré, as well as global sporting icons such as Tommy Fleetwood and Sir Mo Farah, via any platform they choose.
Fans in more than 75 markets and territories* will be able to tune in to the best of the action via Eurosport 1, broadcast from Saturday 13 – Sunday 14 June, with the knockout fixtures being screened at 22:00 – 23:30 CEST. The Eurosport App will cover all the action from Friday 12 June. Players will battle it out in matches over 21 minutes, including pre and post-match interviews and analysis, with viewers being able to see both the gamer’s screen and the players on camera reacting to in-play moments.
Trojan Paillot, VP Rights Acquisitions at Eurosport, said: “With the much-anticipated return to live sport, Eurosport has been working creatively with its partners to produce and screen the most interactive and engaging content for fans to enjoy, while protecting the health and safety of our staff as the number one concern. We’re looking forward to treating football fans to a unique experience this weekend with the opportunity to see how their PES skills compare with some of sport’s most internationally recognised names.
“By harnessing the scale of Eurosport’s channel and platform portfolio to screen the Solidarity Challenge across more than 50 countries in Europe, we will drive as many eyeballs as possible to this significant event and we are proud to help to generate funds for such an important cause as the COVID-19 Solidarity Response Fund.”
The Solidarity Challenge is the latest in a series of innovative virtual programmes Eurosport has brought to its viewers recently. Last month, Eurosport partnered Global Cycling Network (GCN) to bring an exciting new live series – the Zwift Tour for All – to screens across Europe with interactive experiences available for fans via the GCN app, bringing them closer to the world’s best road cyclists. This weekend, it will also be feeding the passion of motorsport fans by showing the first ever 24 Hours of Le Mans Virtual live and on-demand, which features iconic drivers including Max Verstappen, Pierre Gasly, Fernando Alonso and Felipe Massa.
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affiliate marketing
Media Troopers cites 2026 acquisition lift from NBA Finals and World Cup betting campaigns
Media Troopers reported stronger seasonal campaign performance during the NBA postseason and the FIFA World Cup, citing increases in traffic, player registrations, first-time depositors, and affiliate revenue.
The company said that so far in 2026 it has gained more than 100 thousand new depositing customers, a 60% increase compared to the previous year. Media Troopers also pointed to a January surge in bets it attributed mainly to Super Bowl-driven activity.
During the NBA Finals window (June 3 to June 13), Media Troopers said betting interest was concentrated across game winners, spreads, totals, player props, futures, and live betting. The company reported a 120% spike in betting activity compared with the previous year.
For the World Cup period (June 11 to July 19), Media Troopers said its campaigns reached a wider audience and that betting activity rose 80% compared with last year, when it said no tournament was taking place. The release also referenced tournament changes including 48 teams across 104 matches.
“Major sports moments create a powerful combination of fan attention, betting intent, and acquisition opportunity,” Media Troopers CEO Shmulik Segal said. “The NBA postseason and FIFA World Cup gave us two highly active campaign windows, and our early performance indicates that our localized, data-led approach helped operator partners capture meaningful demand.”
The post Media Troopers cites 2026 acquisition lift from NBA Finals and World Cup betting campaigns appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Evoplay
Evoplay launches ancient Egypt slot Flame of Ra
New 5×4 title features free spins triggered by scatters and a bonus buy option for 10, 20 or 30 spins.
Evoplay has launched Flame of Ra, a new ancient Egypt-themed online slot featuring scatter-triggered free spins and a bonus buy option.
The game is played on a 5×4 grid. Wild symbols substitute for all regular symbols, while landing three or more scatter symbols anywhere on the reels activates the free spins feature.
Evoplay said additional scatter symbols during the feature award extra free spins. Players can also use a bonus buy to access 10, 20 or 30 free spins instantly.
Ivan Kravchuk, CEO at Evoplay, said: “Ancient Egypt remains one of the most iconic themes in gaming, and with Flame of Ra we’ve created a title that captures its sense of mystery while delivering fast-paced, rewarding gameplay.
“The combination of colourful design, expanding free spins opportunities and bonus buy functionality gives players plenty of ways to enjoy the adventure, whether they’re chasing quick excitement or longer feature sessions.”
The post Evoplay launches ancient Egypt slot Flame of Ra appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Alberta
Peter & Sons Enters Alberta with Full Game Portfolio
Innovative iGaming studio Peter & Sons has entered Alberta with its full game portfolio, marking another major step in the studio’s regulated North American expansion.
The launch brings Peter & Sons’ complete catalogue to one of Canada’s most closely watched iGaming markets, as Alberta continues to develop its regulated online gaming framework. Following the growth of Ontario’s regulated model, Alberta represents an important new chapter for suppliers looking to build long-term presence across Canada.
Alberta offers a strong opportunity for Peter & Sons, combining a clear regulatory direction with a growing appetite for high-quality digital casino content. Players in the province will gain access to the studio’s full portfolio, from visually distinctive slots and recognizable characters from games like Barbarossa: Dragon Empire, The Soapranos, Greedy Alice and many others.
Renowned for its creative direction and distinctive approach to game development, Peter & Sons continues to expand across regulated markets worldwide. The Alberta entry reflects the studio’s commitment to growing its North American footprint while bringing its complete catalogue to markets where originality, performance, and player engagement all matter.
Lauryn Duncan, Head of Sales at Peter & Sons, said: “Alberta is an exciting new market for Peter & Sons and an important step in our North American growth. Launching with our full portfolio gives us the chance to introduce the complete Peter & Sons experience from day one, from the art and characters to the mechanics and worlds that define our games. It is a market with strong potential, and we are proud to bring our games to players there.”
The post Peter & Sons Enters Alberta with Full Game Portfolio appeared first on Americas iGaming & Sports Betting News.
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