Press Releases

YGAM and GamCare go digital to deliver world class education programme despite Covid-19

Published

4 years ago

June 12, 2020

Reading Time: 2 minutes

Leading charities YGAM (The Young Gamers and Gamblers Education Trust) and GamCare have risen to the challenges caused by the Covid-19 pandemic by accelerating the digital transformation of their education resources and using virtual classrooms to raise awareness of gambling related harms. The two organisations, which were selected by the Betting and Gaming Council to deliver its £10 million funded national education programme, have succeeded in delivering over 20 classes reaching out to 350 individuals since April.

Explaining the challenges, Kev Clelland, Operations Director at YGAM, said: “The Covid-19 pandemic has dramatically changed both personal and work life. The charity sector in particular has faced profound challenges impacting both funding and how organisations are able to reach the people they have the responsibility to support.

“During lockdown the YGAM Practitioner Workshops have been presented as a blended digital offering which is proving hugely popular with both teachers and other professionals. Our education team has trained over 300 practitioners online, significantly more than the number we had planned to train face-to-face. Such has been the success that YGAM is now building up to deliver a minimum of five blended digital Practitioner Workshops a week.”
He continued: “We have added to our education team during lockdown and also written a raft of new resources, including full schemes from year 3 to year 11 as well as youth work specific materials. We have also formed groups to look at how we best approach our work in Wales and Northern Ireland.”

YGAM has also launched its new ‘Parent Hub’ website dedicated to providing an abundance of important resources and activities to support families and help build digital resilience. Through the summer, the ‘Parent Hub’ will be developed further courtesy of additional video content, podcasts, and social media campaigns. With university courses expected to be facilitated online in some form for the remainder of 2020, YGAM is focused on adapting its student resources ready for the upcoming first semester.

GamCare workshops for young people and CPD accredited training sessions for professionals have been moved online, with the result that attendance has doubled from April to May with new eLearning modules in development. A brand-new delivery team has been on-boarded in order to scale up the programme both online and face-to-face when it is safe to do so.

Downloadable factsheets are available for parents and teachers who would like to introduce the topic to young people via www.bigdeal.org.uk, GamCare’s dedicated website for young people, parents and teachers, and a new working group has been convened to ensure that the team can continue to reach young people despite reduced contact and social distancing, including via YouTube.

For more information on the Betting and Gaming Council’s Safer Gambling Commitments: https://bettingandgamingcouncil.com/safer-gambling/

Arturo Vidal

Arturo Vidal is the new ambassador of the betting site Estelarbet

Published

51 mins ago

April 25, 2024

GamingAmericas.com

arturo-vidal-is-the-new-ambassador-of-the-betting-site-estelarbet

Estelarbet, Chile’s leading betting site, is proud to introduce Chilean soccer legend Arturo Vidal as its new brand ambassador. The alliance with Vidal, the Chilean with the most titles in history, marks an important milestone for Estelarbet, as he will exclusively promote its entertaining variety of online casino games, spread responsible gaming and provide an impactful gaming experience. Within the strategic agreement, it was established that the sports betting and online casino will include new branded content activations, face-to-face events and community outreach with the widely known “King”.

Sebastián Salazar, CEO of the brand commented: “It is an honor to welcome a true King of Soccer to the Estelarbet crew. We are excited to have Arturo Vidal associated with the brand. I’m sure his presence will help us generate greater awareness that soccer, sports betting, and online casino are all a form of entertainment, as long as they are done responsibly.”

Estelarbet celebrates the Chilean heritage and the genuine love for online gambling that unites them with the soccer player, both being a real case of success on the national and international playing field. His career, which includes truly stellar moments such as his time in the golden generation, being the two-time champion of America with the Chilean national team, being the Chilean soccer player who won the most consecutive First Division leagues, winning 1 title in all the teams he has played, makes him an inspiring figure and idol of the sport at a national and international level.

Jimena Agudelo, Marketing Manager of Estelarbet said: “Our goal will always be to create exceptional and legendary experiences and who better to represent us than a true star like Arturo. His passion for the game, his dedication and commitment are the perfect reflection of the values we defend at Estelarbet. Without a doubt, he is the best strategic partner we have chosen to represent and increase the visibility of the brand not only in Chile, but also in Latin America.”

This partnership will undoubtedly enhance the entertainment, betting and gaming experience for the brand’s customers and provide them with unparalleled content with the fastest payouts in the sector.

Karla Porto, Influencer Manager says: “Estelarbet’s partnership with Arturo Vidal, is a bet on the great visibility and recognition he has worldwide. With more than 20 million followers on his Instagram account, he has a broad base, which translates into a massive platform to promote the brand, reaching a diverse audience passionate about soccer and sports in general. This will undoubtedly boost Estelarbet’s visibility regionally and attract new users interested in sports betting.”

With Arturo Vidal as the brand’s star, Estelarbet continues to reaffirm its commitment to offer an extraordinary, exciting and safe gaming experience for all users of the platform in Latam.

Press Releases

YouGov unveils US bettor research report, which highlights that 43% of sports bettors use three or more sportsbook apps

Published

14 hours ago

April 24, 2024

GamingAmericas.com

yougov-unveils-us-bettor-research-report,-which-highlights-that-43%-of-sports-bettors-use-three-or-more-sportsbook-apps

YouGov has released its US bettor research report, which provides detailed insights into the preferences of US sports bettors.

Utilizing YouGov Custom Research, the report uncovers the impact that ESPN BET has had on the market, which in-app sportsbook features drive bettor engagement, and much more.

The report finds that:

71% of 25-44 year-old bettors find the ability to live stream sporting events that they bet on in their sportsbook app important (vs 65% all ages)
bet365 is the most used sportsbook by 21-34 year-olds and DraftKings is used most by all other ages
67% of 21-24 year-old current and prospective bettors are likely to create a sportsbook account with a sportsbook that is associated with a streaming service (vs 57% of all ages)
51% of sports bettors are using ESPN BET more than they used to (vs 15% using it less)

“The US sports betting industry is a very competitive marketplace and maintaining loyalty from customers has proven to be difficult for sportsbooks, especially when new sportsbooks enter the market,” said Jeff Morris, VP at YouGov.

“Our research shows that the sportsbooks that incorporate key in-app features like live streaming sporting events can provide an advantage for driving interaction from current sports bettors and attracting prospective sports bettors.”

The report highlights key factors that would influence prospective sports bettors to create their first sportsbook account and provides an in-depth look at how sports bettor preferences vary across age groups.

Latest News

RAPTOR PR HIRES AWARD-WINNING JAMES LAW AS PR DIRECTOR

Published

19 hours ago

April 24, 2024

George Miller

raptor-pr-hires-award-winning-james-law-as-pr-director

Reading Time: 2 minutes

Raptor PR, the specialist tech PR agency for the global video games industry, has appointed MCV/DEVELOP 30 Under 30 2023 winning PR and communications professional James Law as PR Director. James will play an instrumental role in the establishment of Raptor PR’s new consumer gaming PR division, and will be leading on key B2B accounts at the agency.

Since early 2021, Raptor PR has carved out a unique reputation as the world’s only specialist B2B tech PR agency for the global games industry. James’ appointment will see the agency expand its B2B offering with a fully integrated B2C PR service for ambitious game development studios and publishers from the worlds of mobile, PC and console gaming.

James was previously PR Manager at Heaven Media, a leading creative marketing agency specialising in the gaming and technology industries. His experience includes global brands such as Nexon, Fanatec, and PowerA, as well as indie darlings like OutOfTheBit, Wales Interactive, and Utomik. Prior to Heaven Media, James was an experienced consumer games industry journalist, having written for leading gaming outlets such as Eurogamer, NME, Rock Paper Shotgun, and PC Gamer. He has also been Managing Editor at Gfinity Esports.

Rana Rahman, Founder and CEO at Raptor PR, commented: “We’re beyond excited to have James come on board to help shape the next evolution of Raptor PR. We’ve spent the last three and a half years establishing ourselves as the leading B2B tech PR agency for the global games industry, with flagship clients such as The Games Fund, Sandsoft, Midjiwan, Stardust, and Metaplay. We implicitly understand the complexities of the businesses and technologies that are powering the games industry, hence it is a natural progression for team Raptor PR to voyage into the world of consumer gaming PR, immediately supporting our existing portfolio with consumer gaming consultancy and tactical execution.”

James Law, PR Director at Raptor PR, commented: “Raptor PR is in such an exciting place with the agency’s fantastic success and strength in the B2B gaming and tech sectors. The opportunity to lead the agency’s nascent consumer gaming division is one I couldn’t resist – I love the games industry and the people in it, and the Raptor team is one that shares my passion for gaming and drive to make the industry a better place. I can’t wait to get stuck in – meeting the brilliant Raptor team and working alongside them has already been a fascinating learning experience, and it’s been a treat to be able to contribute and deliver my own unique perspectives. Here’s to a successful new partnership!”

James’ work demonstrates a passion for the games industry community, and a desire to make it a better place. As co-founder of startmenu, a website and community dedicated to bringing new and upcoming writing talent together within the games industry, James has helped build bridges into the industry that previously didn’t exist. At Raptor PR, James will be supported in his voluntary roles, as an ambassador for Safe In Our World, the video games industry mental health charity, and as a mentor in the 2024 Limit Break mentorship scheme.

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