Industry News
Leading bookmakers sign up with SIS to stream Saudi Cup
World’s most valuable horse race to be broadcast through supplier’s services
SIS (Sports Information Services), the leading multi-channel supplier of 24/7 betting services, has agreed a deal with a number of leading bookmakers to distribute live pictures and data from this month’s Saudi Cup – the world’s richest horse race.
Bet365, Betfred, Ladbrokes Coral, Paddy Power Betfair, Phumelela Gaming and Unibet are among the operators to have secured the rights to stream the Saudi Cup via SIS’s retail and online services.
Following the recent agreement made between SIS and the Jockey Club of Saudi Arabia, customers of these bookmakers will have access to live streams of the full two days of horse racing at the King Abdulaziz Racetrack in Riyadh, Saudi Arabia, with Kingdom Day taking place on February 28 and Saudi Cup Day following on February 29. Saudi Cup Day features the Saudi Cup race itself – known as the world’s most valuable horse race thanks to its $20 million prize fund and the $10 million cheque handed out to the winner.
The Saudi Cup further enhances SIS’s market-leading portfolio of international horse racing, which also includes racing from the UK and Ireland, Australia, Dubai, Latin America, Mauritius and South Korea among others.
Paul Witten, Product Director at SIS, said: “We are delighted to have partnered with a number of leading bookmakers to provide their customers with live pictures and data, online and in-shop, from the world’s richest horse race.
“The Saudi Cup is set to be a fantastic event and will help to drive both increased engagement and revenues for our operator partners worldwide.”
Balkans
CT Interactive Appoints Martin Dimitrov as its New Commercial Manager
CT Interactive has appointed Martin Dimitrov as its new Commercial Manager. Martin brings over eight years of experience in sales, client management and business development, with the past two years dedicated to the dynamic iGaming industry.
Throughout his career, Martin has managed a diverse portfolio of clients and partners, successfully developing and strengthening long-term commercial relationships. His active participation in key industry events has enabled him to build an extensive professional network and maintain a strong, up-to-date understanding of market trends and dynamics.
Martin’s strong leadership and strategic thinking allow him to identify new business opportunities, drive sustainable growth and support partners with tailored commercial solutions. His collaborative approach and results-driven mindset make him a trusted point of contact for clients and colleagues alike.
With his deep understanding of the iGaming landscape and proven commercial expertise, Martin Dimitrov is a valuable addition to the CT Interactive team.
The post CT Interactive Appoints Martin Dimitrov as its New Commercial Manager appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
blask
Greece Led Europe’s iGaming Growth in 2025 — Now the Drivers Are Fully Explained
In the second half of 2025, Greece emerged as Europe’s fastest-growing iGaming market. While several major jurisdictions slowed or declined, Greek market demand rose by more than 50% between June and December, standing out as one of the year’s clearest growth stories.
According to data from Blask, the surge was not the result of a single tournament or seasonal spike. Instead, it reflected a structural shift driven by a combination of sports momentum, regulatory reform and casino market dynamics — factors that can now be traced in detail through Blask’s newly released Market Explanation feature.
Continuous sports momentum without demand gaps
Greece’s growth was underpinned by a tightly stacked sports calendar that sustained engagement across multiple months. EuroBasket 2025 in late August, the kickoff of the Stoiximan Super League, UEFA Champions League matchdays under the new league-phase format, and the EuroLeague season featuring Greek clubs created a continuous rhythm of high-interest betting cycles throughout autumn.
Rather than short-lived peaks followed by sharp declines, demand remained elevated well beyond individual events. This is a pattern clearly visible on the Blask Index trend line.
Casino reform reshaped demand behavior
One of the most significant contributors came from the casino segment. Greece’s decision to raise RNG stake limits from €2 to €20 altered the mechanics of the market, allowing online casinos to absorb demand during sports off-peak periods.
As sports-led acquisition increasingly converted into casino play, operators reported double-digit iGaming growth. Market Explanation analysis shows that this effect persisted over time, confirming the shift as structural rather than seasonal.
Enforcement redirected demand to licensed operators
Regulatory action further reinforced the upward trend. In December, Greek authorities blocked approximately 11,000 illegal gambling domains. Instead of suppressing demand, the move redirected player interest toward licensed platforms, strengthening regulated market performance.
The impact was amplified by the adoption of IRIS instant payments, which reduced deposit friction and improved conversion from interest to activity.
From tracking trends to understanding causes
To surface these drivers, Blask has introduced Market Explanation — an AI-powered layer within the Blask Index that allows users to click on any country’s trend line and instantly see a sourced breakdown of the forces behind the movement. Sports calendars, regulatory changes, casino dynamics and macro factors are analyzed together, turning raw demand signals into actionable market context.
Greece’s 2025 performance illustrates how this approach changes market analysis. Rather than simply observing that demand is rising, operators, suppliers and investors can now see why it is happening — and which levers are shaping the trajectory of a market in real time.
The post Greece Led Europe’s iGaming Growth in 2025 — Now the Drivers Are Fully Explained appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Crypto Turnkey
GR8 Tech Delivers 1.6× Higher Deposit Conversion and 3× Reduction in Transaction Costs for Crypto Turnkey Clients
Unlock Your Crypto Advantage at ICE Barcelona 2026
The post GR8 Tech Delivers 1.6× Higher Deposit Conversion and 3× Reduction in Transaction Costs for Crypto Turnkey Clients appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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