How do bettors behave with regard to their favourite teams? Do they back them no matter what, or are they objectively calculating their chances?  When it comes to national team football at least, heart seems to win over head.

Just hours before the World Cup’s premiere in Mexico, Kaizen Gaming unveils exclusive proprietary data from its Betano platform, revealing users’ betting behaviours ahead of football’s biggest tournament. The data shows that the majority of fans tend to bet in favour of their home nation. In fact, when it comes to predicting the outright World Cup winner:

• In Argentina: 79% of local Betano users have backed La Albiceleste.
• In Brazil: 75% of users have placed their bets on the Seleção.
• In Germany, 57% are backing the Nationalmannschaft.
• In Portugal, 57% have selected their national team for glory.

Even in countries where the national team isn’t universally considered among the top tournament favourites, fans still show their deep faith. In Colombia, the national team received the second-highest percentage of tournament-winner bets at 19%, trailing only Portugal (24%).

On the other hand, in non-participating nations such as Bulgaria, Denmark, Peru, and Romania, the biggest favourites among users have been Portugal, Spain, and France.

Could a 41 Year Old Cristiano Ronaldo be the tournament’s MVP?

While Cristiano Ronaldo is today 41 years old, he is not just considered one of the tournament’s biggest stars, but also a very strong candidate to emerge as its most valuable player, especially after an impressive season in the Saudi Pro League, which saw him score 30 goals across competitions and become champion with Al-Nassr. In particular, the Portuguese superstar has received 21% of bets across markets on the Betano platform to receive the tournament’s MVP, followed by Spain’s Lamine Yamal at 12% and France’s Kylian Mbappé at 10%.

When it comes to the tournament’s top goalscorer however, Mbappé is the users’ clear favourite, capturing 26% of international bets. Completing the top three are England’s Harry Kane at 12% and Cristiano Ronaldo at 8%. With regard to assists, Mbappé’s French teammate, Michael Olise is the users’ first choice at 29%, after a magnificent season that saw him provide 31 assists to his teammates at FC Bayern. The second most popular choice is the Premier League Player of the Season, Bruno Fernandes, at 18%, with Lamine Yamal in third at 13%. As for the tournament’s Best Goalkeeper, most bettors have strayed away from main odds favourites like Argentina’s Dibu Martinez or France’s Mike Maignan. Instead, they have opted for Morocco’s Bono as their top choice at 18%, deeming it a high-reward opportunity. The top three also consists of Portugal’s Diogo Costa at 13% and Belgium’s Thibaut Courtois at 11%.

Brazilians bet on Brazil to be the tournament’s lowest-scoring team!

Betano users view France as the squad with the potential to be the tournament’s highest-scoring team. In particular it has received 28% of relevant bets, followed by Germany at 16% and Portugal at 14%. On the other side, Caribbean World Cup debutants Haiti (25%) and Curaçao (19%) are the users’ main choices as the tournament’s Lowest Scoring Teams.

In a stunning statistical twist, local users in Brazil, a nation traditionally associated with “jogo bonito” (the philosophy of playing beautiful football), bet on their own squad to struggle in front of the net – Brazil has received 11% of local bets to be the tournament’s lowest-scoring team, ranking third on that specific list alongside Haiti, Curaçao, Cape Verde, and Iraq.

Interesting local bets

In Argentina, Lionel Messi is the fans’ favourite to become the tournament’s top assist-maker at 29%, yet only 7% have selected him as the top goalscorer. Colombian users have shown their adoration for local star Luis Díaz, with 24% selecting him as the tournament’s top goalscorer, only behind Mbappé at 26%. Even more overwhelming is the support for James Rodríguez, who holds a massive 43% preference among local Colombian users to finish as top assist-maker.

Brazilians remain fiercely loyal to Neymar, with 16% backing him to be the tournament’s top player despite recent injury battles. Local users also have immense faith in their next generation of talent, with 53% selecting Real Madrid’s Endrick and 27% backing Bournemouth’s Rayan Vitor for the tournament’s Best Young Player award. Finally, in Portugal, both the top choices for the tournament’s top goal scorer have been local ones: Cristiano Ronaldo at 24%, and Bruno Fernandes at 16%.

*The data shared has been extracted on June 4, 2026.  More than 230,000 bets were analyzed in total across markets.  The international data sources may vary according to betting option availability per market. 

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The supplier says the redesign uses a coding-inspired, modular system aimed at consistency across products, motion, and future subbrands.

GR8_TECH has unveiled a redesigned brand identity positioned as a tech-native update for a digital-first iGaming market. The company said the new system goes beyond a visual refresh, aiming to better reflect how technology brands “think, move, and evolve.”

According to GR8_TECH, the identity uses a coding-inspired visual language, modular design principles, and a motion-first approach intended to work consistently across products, platforms, and future subbrands.

“This was never about changing the brand for the sake of change. GR8_TECH already had strong recognition and character,” said Iryna Ilchanka, Creative Lead at GR8_TECH. “Our goal was to sharpen it, to create a system that feels more future-ready and aligned with the level of technology and ambition behind the company.”

GR8_TECH said it approached the redesign as an evolving framework rather than a fixed brand guideline. “We didn’t want to create a static brand book. Rather, we wanted to build a living framework that can continuously evolve together with the business,” Ilchanka added.

The company framed the update as part of its broader positioning around “championship,” describing the brand direction as focused on discipline, technology, and continuous evolution.

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