Industry News
UKGC: How will the ban on gambling with credit cards affect the industry?
U.K’s Gambling Commission recently made a decision to ban gambling with credit cards. The Commission has been on a mission to promote responsible gambling and it looks like this is the next step. From now on players won’t be able to bet the money they don’t have on online games. The initiative has been around for over two years, ever since charity groups GambleAware and Citizens Advice first suggested the idea. According to the commission, around 22% of problem gamblers use credit cards to play, so it makes sense to introduce this ban in order to avoid credit card debt. This could be the start of the revolutionary approach to gambling that we haven’t seen yet. The U.K is pioneering the movement aimed at putting an end to risky gambling and promoting the responsible approach instead.
What the commission hopes to accomplish
By imposing this ban the commission hopes to promote the approach that urges the players to only spend within reason. When gamblers use credit cards it can become harder to know when to stop, because you’re not losing the money you already have. The whole appeal of the credit cards is also their biggest downside. They prevent you from thinking about money in a responsible way, in the industry where money can so often become an issue, it seems irresponsible to gamble away by using a credit card.
With this move, the commission hopes to promote a more balanced approach to gambling and it might be setting an example for other countries to follow as well.
This ban hasn’t been made official yet, and U.K’s major betting websites including PokerStars, 888, Betfair and Bet365 are still accepting credit cards on their websites and have previously received criticism for along their players to get themselves into huge debts.
It hasn’t been confirmed yet, but it is likely that payment services like Paypal and various e-wallets will also be banned.
This is a huge shift in the gambling industry and the feedback has been mixed. While this move will definitely help those with the spending problem to get their bad habits in check, for those who have no problem gambling responsibly even with credit cards it might become an inconvenience. But since the topic of responsible gambling has become so relevant, it makes sense that the U.K made this decision.
We’ve seen a major shift in the way authorities approach gambling and according to industry authority VegasSlotsOnline, there are more regulations coming in the way of the casino industry, such as the record fine of 2.34 million Euro imposed on Blackrock Media by the Malta Gambling Authority.
The future of gambling
Gambling has become a huge part of the entertainment industry and online casinos have only taken its popularity further. But with online casinos, it also became harder to control some aspects of gambling. For example with online gambling it might be harder to control whether or not the player is underage, there is more room for fraudulent activities and overall online casinos have presented a whole new set of challenges for the gambling community, playing with credit cards being one of them. The proactive approach aimed at creating a more regulated gambling scene will definitely make the change for the better in the industry, but it is a fine line between trying to regulate the negative aspects of it and then trying to keep the casinos under tight control. The second one will definitely not last very long while the first option can only bring positive changes to the community.
This trend of promoting responsible gambling can be seen in other parts of the world as well, and if the U.Ks effort turns out to be successful we will likely see the wider adoption of the new regulations across other countries as well.
Alex Manning
LCKY Group announce Alex Manning as Group CTO
LCKY Group has announced the appointment of Alex Manning as Group Chief Technology Officer, marking the first major leadership hire since the company’s strategic rebrand earlier this year.
Previously known as Glitnor Group, the entrepreneurial-led organisation entered a new phase of its development in January when it adopted the name LCKY Group. The rebrand was designed to better reflect the strong portfolio of brands operating under the group while also positioning the business for future expansion.
Alex’s appointment as Group CTO represents a significant step in this next stage of growth. With more than 25 years of experience across the fintech and iGaming sectors, Alex brings deep expertise in scaling businesses and leading complex digital transformations.
Prior to joining LCKY Group, Alex served as CTO of iGaming at Light & Wonder, where he led a major engineering transformation. During his four-year tenure, he transitioned the team to a product-led, cross-functional delivery model, oversaw the development of several first-of-their-kind products, and supported the company’s expansion into new regulated markets.
Richard Brown, Group CEO at LCKY Group, said:
“Everyone at LCKY Group is delighted to welcome Alex at what is a defining moment in the company’s evolution. He brings extensive experience across regulated fintech and iGaming markets, and his proven ability to guide organisations through successful scale-ups and digital transformations makes him an ideal fit for the role of Group CTO.”
Alex Manning, Group CTO at LCKY Group, added:
“I’m excited to join LCKY Group at a time when the business is focused on strengthening its international presence and growing its influence across key regulated markets. My priority will be to build on the strong culture that already exists within the group, creating a high-performance environment where teams can thrive, innovation is encouraged, and each of our brands is given the platform it deserves.”
The post LCKY Group announce Alex Manning as Group CTO appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
2025 Ads Safety Report
PropellerAds 2025 Ad Safety Outlook
PropellerAds, a top performance advertising platform worldwide, has just published the 2025 Ads Safety Report, which offers an in-depth analysis of ad fraud trends, protective measures for the platform, and guidance for advertisers on compliance.
The report emphasizes that as fraudulent methods grow more advanced, the organization’s multi-tiered security measures are essential in protecting advertisers, traffic providers, and end users.
Advancing Ad Fraud Methods and High-Risk Areas
In 2025, ad fraud advanced considerably, transitioning from basic techniques to more intricate, infrastructure-intensive schemes. Fraudsters exploited cloaking, malware distribution networks, and social engineering tactics aimed at messenger accounts, frequently across various ad formats. PropellerAds enhanced initial moderation and foundational detection to identify high-risk actions before campaigns launched.
Throughout the year, the platform processed 729,794 campaign rejections, mainly driven by content compliance and user safety issues, with adult content and malware alerts representing the largest portions. These actions guaranteed that campaigns were halted prior to delivery, safeguarding advertisers, publishers, and end users, while upholding a consistent and reliable advertising landscape. In comparison to 2024, campaign rejections rose by 35%, indicating enhanced moderation reach and more robust preventive measures.
Markets of high value, such as Turkey and Spanish-speaking areas, saw increased levels of fraudulent behavior. Approximately 80% of identified attacks aimed at users of Windows and Android. Fraud patterns typically integrated technical, behavioral, and content indicators, emphasizing the necessity for ongoing monitoring and thorough infrastructure evaluation.
High-Risk Accounts and Safeguarding Methods
Cloaking continued to be the primary high-risk infraction, making up more than 80% of verified account suspensions. This method consists of displaying varying content to moderation systems and users, masking the actual essence of campaigns. Ransomware, unsuccessful identity verification, and scam schemes also played a role in account suspensions, albeit to a smaller degree. Fraud that relies on heavy infrastructure necessitates multi-tiered enforcement and ongoing monitoring to guarantee platform safety.
In 2025, schemes of fraud grew more advanced. Cloaking methods encompassed multi-tiered traffic management, selective content distribution, and decentralized architecture. Malware distribution has progressed from basic redirects to immediate file downloads or complex interactions. Incidents of Messenger account hijacking rose, featuring phishing sites, counterfeit login forms, and mobile-centric social engineering assaults. Certain campaigns even utilized compromised or left-behind servers and domains, necessitating thorough technical and behavioral analysis for detection.
AI and automation contributed to fraud prevention by analyzing behavioral patterns, identifying high-risk signals, and aiding expert evaluations. Although fraudsters tried to utilize AI for creating counterfeit documents or modifying creative assets, PropellerAds guarantees that all campaigns undergo expert reviews and infrastructure checks prior to traffic delivery, stopping high-risk operations from accessing users.
Advertiser Adherence and Risk Oversight
PropellerAds advises advertisers to adhere closely to platform guidelines, verify that ad content aligns with format and regional specifications, comprehend the entire user experience, and track infrastructure and domain reputation. The use of cloaking or misleading tactics is deemed high-risk and typically leads to permanent account termination.
The PropellerAds team highlights that preventing fraud is an ongoing and developing process that demands technology, expert evaluation, and collaboration across the ecosystem. The organization continues to prioritize improving platform safety, ensuring transparency, and safeguarding all individuals involved in the advertising ecosystem.
The post PropellerAds 2025 Ad Safety Outlook appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Fortune Wheel Drops
Just Slots and Hype.Bet Celebrate Year One of Multiplayer Gaming Together
The slot developer Just Slots, based in Malta, participates in Hype.Bet’s anniversary festivities as a highlighted provider partner, offering exclusive contests, Fortune Wheel Drops, and community incentives to players during March.
Just Slots, an iGaming developer recognized for its striking and premium slot games, has revealed a collaboration with Hype.Bet to commemorate the platform’s inaugural anniversary. Taking place in March 2026, the partnership includes Just Slots as a highlighted provider for the significant event, offering unique contests, community-focused rewards, and prominent lobby positioning to users on one of iGaming’s most creative platforms.
Hype.Bet has transformed social casino gaming into the exclusive multiplayer community casino platform where players can join streamers and friends in real-time spins. Since its debut in March 2025, the platform has created a dedicated community centered on its hallmark Multiplayer Rooms feature, where hundreds of players can enter a communal room, observe a host oversee the gameplay, and track their balances fluctuating together, all in real-time.
In March, three Just Slots games—Rain and Ruin, Dynamo’s Show, and Vegan Nightmare—will be highlighted in Hype.Bet’s main lobby section, each adorned with unique halo icons to signify their participation in the anniversary promotion. Gamers can easily identify the highlighted games and dive right into the contest. The month-long competition, taking place from March 1 to 29, encourages participants to compete across the full Just Slots collection on Hype.Bet, offering rewards for individual players and streamers alike. The individual player champion receives a unique, limited-edition Hype.Bet anniversary merchandise pack, a Just Slots merchandise pack, and $500 in cash, whereas the leading streamer is awarded their own exclusive merchandise and a bonus incentive.
Enhancing the thrill, Hype.Bet’s exclusive Fortune Wheel Drops will take place every Monday and Wednesday during the campaign. Participants in Multiplayer Rooms during streamer events can seize $2,500 Fortune Wheel Drops, broadcast live to the community in a distinctly Hype.Bet style. The drops occur twice a day on those days, upholding the platform’s central belief that achieving success is more enjoyable when it is shared.
Nick Formosa, Head of Client Strategy at Just Slots, commented, “Hype.Bet has built something genuinely different in this space with a platform where the community is as much a part of the experience as the games themselves. That’s a philosophy that resonates with us at Just Slots, and this partnership felt like a natural fit from the start. Seeing our titles at the centre of their anniversary celebrations, with players competing and winning together throughout the month, really captures what ‘Play Together, Win Together’ is all about.”
Iana, Head of Marketing at Hype.Bet, added, “Celebrating our first anniversary with partners like Just Slots is a great way to highlight the community experience that defines Hype.Bet. Their games fit perfectly into our Multiplayer Rooms format, where players can watch, compete, and win together. This collaboration brings exciting competitions and rewards to our players while showcasing what social casino gaming can look like when the community comes first.”
After the launch of their inaugural game in 2024, Just Slots has introduced ten titles and established a variety of strategic alliances within the industry, emerging as a significant player in next-generation slot development. Participants can access complete information about the anniversary promotion, including contest rules and the Fortune Wheel Drop timetable, at hype.bet/promotions.
The post Just Slots and Hype.Bet Celebrate Year One of Multiplayer Gaming Together appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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