Press Release
Habanero makes Colombia debut with Codere
Deal further enhances provider’s reach around the globe
Premium slots and table games provider Habanero has broadened its partnership with Codere, securing its first game launch in the Colombian market.
This new development means that players in Colombia will be able to enjoy Habanero’s wealth of content for the first time, allowing them to play popular slots such as Egyptian Dreams, 5 Mariachis and Lucky Lucky, as well as the supplier’s celebrated roulette, blackjack and casino poker.
Vera Motto, Business Development Executive at Habanero, said: “Colombia is a really exciting market full of potential and we are delighted to be making our debut at a time when opportunities are aplenty.
“To do it with such a prestigious and respected operator makes our entrance particularly significant and we look forward to a mutually beneficial partnership as we both continue to grow our footprint in the market.”
Salo Leder, Business Development Executive, at Codere, added: “Habanero’s portfolio features a vast number of high-quality offerings, matched by an array of state-of-the-art marketing solutions.
“We are happy to be the first operator to feature their games in Colombia as they are sure to be a hit with our players there.”
The supplier says the redesign uses a coding-inspired, modular system aimed at consistency across products, motion, and future subbrands.
GR8_TECH has unveiled a redesigned brand identity positioned as a tech-native update for a digital-first iGaming market. The company said the new system goes beyond a visual refresh, aiming to better reflect how technology brands “think, move, and evolve.”
According to GR8_TECH, the identity uses a coding-inspired visual language, modular design principles, and a motion-first approach intended to work consistently across products, platforms, and future subbrands.
“This was never about changing the brand for the sake of change. GR8_TECH already had strong recognition and character,” said Iryna Ilchanka, Creative Lead at GR8_TECH. “Our goal was to sharpen it, to create a system that feels more future-ready and aligned with the level of technology and ambition behind the company.”
GR8_TECH said it approached the redesign as an evolving framework rather than a fixed brand guideline. “We didn’t want to create a static brand book. Rather, we wanted to build a living framework that can continuously evolve together with the business,” Ilchanka added.
The company framed the update as part of its broader positioning around “championship,” describing the brand direction as focused on discipline, technology, and continuous evolution.
The post GR8_TECH rolls out a new brand identity built for digital-first iGaming appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Team Vitality has re-signed chess player Javokhir Sindarov to its Chess roster for 2026 and 2027, bringing the 2025 FIDE World Cup winner back to the organisation.
The club said Sindarov is coming off a win at the 2026 Candidates Tournament, positioning him for a potential world title match against reigning champion Gukesh Dommaraju.
“We are incredibly proud to welcome Javokhir back to Team Vitality. He represents the new generation of chess: bold, ambitious, and unafraid to make big moves. His trajectory speaks for itself, and we know he has everything it takes to become the next World Champion,” said Danny Engels, Chief International Officer at Team Vitality. “This signing is a natural step in our ambition to be at the forefront of chess and esports, and to bring the game to new audiences around the world.”
Team Vitality also pointed to Sindarov’s interest in gaming—specifically Counter-Strike—as a fit with the organisation’s esports positioning. His next scheduled appearance under Team Vitality is the Chess.com Open, running April 23–26.
The post Team Vitality re-signs Javokhir Sindarov for 2026–2027 chess roster appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Sportradar, a leading global sports technology company creating immersive experiences for sports fans and bettors, today announced that its Marketing Services has secured independent accreditations from two of the advertising industry’s leading organizations.
The renewal of its European Interactive Digital Advertising Alliance (EDAA) Trust Seal and distinction as a Google Premier Partner for 2026 underscores Sportradar’s commitment to responsible advertising, and validates its effectiveness in delivering data-driven, scalable, and cost-efficient customer campaigns, respectively.
The certifications are the latest recognition of Sportradar’s ability to combine its own industry-specific marketing technology with strong partnerships across the advertising ecosystem to maximize value for their clients.
Premier Partner
Status demonstrates Sportradar’s expertise in using Google’s platform to optimize campaign management, advertising spend, and drive real-world marketing results and consistent client growth.
The renewed EDAA Trust Seal, held for seven consecutive years, acknowledges Sportradar’s credibility in providing privacy-first, transparent, and user-centric advertising. To be eligible, the EDAA mandates that a company must have their own in-house marketing technology and not rely on third-party providers.
Following an independent audit by an EDAA‑approved certification provider, the accreditation affirms Sportradar’s full compliance with the European Online Behavioural Advertising Self‑Regulatory Programme, ensuring internet users can easily understand and control how they receive advertising.
Nikolaus Beier, SVP Marketing Services at Sportradar, said “These accreditations from Google and the EDAA independently verify the efficacy of our Marketing Services in delivering highly efficient advertising for our clients, while upholding the highest standards of compliance and transparency.
“With our combination of data, expertise, and innovative technology that serves the full customer journey across all major digital channels, Sportradar excels at optimizing campaigns aimed at acquiring and retaining sports fans and bettors.”
Sportradar Marketing Services ingests the company’s sports, betting, and customer transaction data to create and deliver personalized ads to relevant sports and betting audiences across a comprehensive suite of digital channels, including programmatic display, video, audio, radio, digital-out-of-home (DOOH), paid social, paid search, retention marketing, and affiliate tools.
The post Performance of Sportradar’s Marketing Services Recognized by Google and EDAA appeared first on Americas iGaming & Sports Betting News.
-
Asia7 days agoS8UL streamer Payal Dhare and OWND! launch gamer-curated fashion capsule
-
Africa6 days ago
MozzartBet is Live on Fast Track’s AI-native CRM Platform
-
content-supplier6 days ago
Pragmatic Play adds football theme to Big Bass series with new slot
-
ANJL7 days ago
Betting in Brazil under credit restrictions and regulatory debates
-
Brasil3 days ago
Para Sportradar, Copa do Mundo 2026 deve redefinir estratégias de aquisição e engajamento nas apostas esportivas
-
Compliance Updates7 days ago
PA Gaming Control Board Levies Fines Totaling $180,000
-
content distribution6 days ago
Peter & Sons signs slots deal with Tivoli Casino in Denmark
-
Alea7 days ago
Alea receives two nominations at the SiGMA Europe Awards 2026
