Novibet Enters into Multi-year Partnership with AEK LARNACA

AEK LARNACA FC LTD and Novibet announced the start of their three-year strategic partnership, with Novibet assuming the role of the team’s Main Sponsor for the period 2026-29.

The agreement opens a new chapter for the two organisations, which share a common vision, high ambitions and a constant commitment to development. For Novibet, it is another important step in its long-term strategy to invest in sports through partnerships with organisations that stand out for their professionalism, consistency and dynamics. For AEK Larnaca, it constitutes an important partnership that further strengthens its steady development path.

AEK Larnaca is one of the most organised and successful football clubs in Cyprus, with a stable presence at the top of Cypriot football and continuous participation in European competitions. With a strong competitive and commercial identity, as well as a clear strategic orientation, it continues to invest consistently in its development, constantly strengthening its presence on and off the field.

As part of the partnership, Novibet will gain a strong presence across all key points of the club’s visibility – from official match appearances and the pitch to television broadcasts, digital media and commercial activations. At the same time, the two parties will develop joint initiatives that will further strengthen the connection between the team and its fans, creating new experiences and substantial value.

The President of AEK Larnaca, Mr. Andros Karapatakis said: “Today is a particularly important day for AEK Larnaca, as we announce a new strategic partnership with Novibet, which will be the Main Sponsor of our team for the next three years. I want to express my particular satisfaction with this agreement. From the first moment of our discussions, we found that we share common values, a common vision and the will to build a partnership with perspective and duration. The choice of Novibet was based not only on its dynamic presence, but mainly on our shared perception of professionalism, reliability and continuous development. I am confident that this partnership will contribute substantially to the further development of AEK.

“I warmly welcome Novibet to the AEK Larnaca family and thank its management and executives for the trust they have shown in our club. I hope that today’s agreement will be the beginning of a long-term and successful cooperation. Finally, I would like to address the AEK community. The greatest strength of our club has been and will remain its community. I am confident that they will embrace this new partnership, just as they have always supported every effort that strengthens our team.”

George Bozas, Marketing Director Europe at Novibet, said: “The partnership with AEK Larnaca is a particularly important moment for Novibet and is part of our long-term strategy to invest in sports through partnerships with organizations that share the same values and ambitions. AEK is a club with a strong identity, clear orientation and deep connection with its fans and society. We are particularly proud to be at its side as the Main Sponsor and look forward to a partnership that will create substantial value for fans both on and off the field.”

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