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BC.GAME participated in iGB Live London 2026 at ExCeL London, with the team present at stand L60 across the two-day exhibition.

The booth featured a football-inspired design aligned with the ongoing global football season, attracting engagement from operators, affiliates, suppliers and media representatives throughout the event.

During the exhibition, the team held meetings with industry partners to discuss product development across casino, sportsbook and crypto-native entertainment verticals, as well as broader market expansion and regional growth strategies.

Conversations also focused on evolving player engagement models, content distribution and collaboration opportunities across regulated markets, with particular attention to long-term industry trends and partner ecosystems.

The event marked CEO Kar Kheng Giam’s first European trade show appearance since his appointment earlier this year, where he joined the business development team in discussions with key stakeholders and partners.

BC.GAME continues to expand its presence across multiple regulated jurisdictions, including recent licensing developments in Nigeria, Kenya and Mexico, supporting its broader international growth strategy.

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BC.GAME has partnered with sportsbook supplier BETBY, bringing the supplier into BC Engine, the platform’s rewards and participation model powered by its native $BC token.

BC Engine launched in April and is positioned by BC.GAME as a mechanism that links platform-generated profits and activity to ongoing rewards for $BC holders. Under the model, players earn $BC by playing casino games on BC.GAME, with tokens allocated and staked in BC Engine. Rewards are then distributed based on users’ holdings.

BC.GAME said stakers have earned more than $2.5 million in rewards since launch. The company also cited on-platform data showing more than $74.3 million in total wager and over 5.8 million bets.

Kar Kheng Giam, Chief Executive Officer of BC.GAME, said: “Our vision for BC Engine has always been to create a model where platform growth and player participation are more closely aligned.

“The addition of BETBY is significant because it demonstrates how the ecosystem can continue to expand through strategic partnerships. Every new contributor helps strengthen the engine, creating additional utility for $BC and reinforcing the long-term sustainability of the model.

“As we continue to grow the network, our focus remains on delivering a simpler and more transparent rewards experience that allows players to participate more directly in the success of the ecosystem.”

Christos Nikolopoulos, Chief Commercial Officer at BETBY, said: “We’re pleased to become part of the BC Engine ecosystem and support an initiative that brings a different approach to player engagement.”

“At BETBY, innovation has always been at the heart of our business, and BC Engine represents an interesting evolution in how gaming platforms can connect product performance, community participation and rewards. We look forward to contributing to its continued growth.”

BC.GAME said the BETBY deal is part of a wider push to expand $BC utility and add more ecosystem partners contributing to BC Engine. The company also pointed to recent international expansion, including moves in Africa via Nigeria and Kenya, alongside initiatives in Latin America.

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