Latest News
Mindway AI Appoints Industry Pioneer Will Mace as Head of Strategic Initiatives
Mindway AI, the industry-leading provider of AI-powered player protection software, has announced a strategic partnership with Will Mace, former Group Player Safety Director at evoke. Joining as Head of Strategic Programmes, Mace will spearhead an ambitious, research-led initiative designed to revolutionise how the gambling industry conducts, measures and optimises customer interactions.
While identifying player risk has historically dominated the safer gambling narrative, it represents only half of the equation. Equally critical is how operators engage with players to reduce that identified risk. Despite clear regulatory intent globally, existing frameworks often provide limited practical guidance, leaving operators to navigate a complex behavioural challenge with often mixed results.
Mindway AI is uniquely positioned to bridge this gap. By combining its deep analytical capabilities and foundations in behavioural psychology with Mace’s operational and regulatory expertise, the company aims to “write the book” on effective interactions, establishing a research evidence-led framework for effective player interactions. This includes identifying the right moment to intervene, selecting the most appropriate interaction approach, developing effective messaging and creating a robust evaluation framework to measure the impact of interventions against specific risk indicators.
Current academic research on interaction efficacy remains sparse, and few competitive market solutions exist. Mindway AI’s new initiative will explore interactions from first principles-examining why people gamble and how to change how they gamble, nudging them towards safer behaviours-before integrating these insights into an actionable capability alongside its flagship GameScanner technology. By delivering tailored interactions based on granular behavioural markers, the solution will use focused intensity models to measure outcomes at an individual level. This approach solves a major commercial and regulatory challenge: replacing restrictive, blanket policies with precision safeguards that protect players while enhancing commercial sustainability and customer lifetime value.
To lead this project, Mace brings an extraordinary depth of experience across the safer gambling ecosystem, including roles with Kindred, EQ-Connect, Gamprotect, the Beacon Counselling Trust, the Armed Forces Gambling Support Network and the Gambling Commission Financial Risk Working Group.
Rasmus Kjaergaard, CEO of Mindway AI, said: “Identifying harm is a technical triumph we have mastered with GameScanner, but identification is only as good as the interactions and intervention that follows. Operators are crying out for a scientific, measurable way to interact with players effectively. Will Mace’s phenomenal track record across major operators, regulatory working groups, and clinical support networks give us the perfect blend of insight to build a full-service safer gambling ecosystem.”
Will Mace, Head of Strategic Programmes at Mindway AI, said: “I have long admired the team at Mindway AI and am very excited to start working with them on this fascinating and important initiative.”
The partnership marks a vital step in Mindway AI’s mission to become a comprehensive, full-service safer gambling provider, further cementing its status as the industry’s primary compliance innovator and thought leader.
The post Mindway AI Appoints Industry Pioneer Will Mace as Head of Strategic Initiatives appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
CS2 tournament
LEON announces LEON.bet Masters, a new CS2 tournament in Portugal
LEON continues to strengthen its presence in esports with the launch of LEONBET Masters, a new Counter-Strike 2 tournament set to take place from September 24 to 27 at the SAW Esports Arena in Vila Nova de Gaia, Portugal.
The tournament will bring together 16 teams competing for a €30,000 prize pool and valuable VRS points, which play a key role in qualification opportunities for major international events, including the Singapore Major later this year.
LEONBET Masters will feature a group stage with four groups of four teams, followed by playoffs that will determine the tournament champion. The event is expected to attract some of the strongest Tier 2 and Tier 3 teams looking to improve their rankings and continue their path toward the highest level of professional Counter-Strike competition.
The launch of LEONBET Masters marks another step in LEON’s long-term commitment to esports. Over the past few years, the company has actively supported the competitive gaming ecosystem through partnerships with prominent organizations and by hosting its own tournaments across multiple disciplines. Previous initiatives include the LEON Masters Dota tournament, the LEON Masters Deadlock competition, and the LEON Esports Cup Free Fire, further demonstrating the brand’s investment in developing competitive gaming.
LEON currently partners with German esports organization GamerLegion, supporting both its Counter-Strike 2 and Dota 2 rosters. The company also partners with teams such as SAW, one of Portugal’s most recognizable esports organizations, and FlyQuest, further strengthening its presence across key international esports markets.
By creating LEONBET Masters, LEON aims to provide emerging teams with additional opportunities to compete at a high level, gain valuable ranking points, and showcase their talent on a larger stage.
Additional information about the participating teams, tournament format, broadcast talent, and where to watch the event can be found on the official tournament page here:
About LEON
LEON is an international sportsbook and online casino brand with over 17 years of industry experience. The company actively supports esports through strategic partnerships, sponsorships, and competitive gaming initiatives, working with organizations and communities across multiple regions worldwide.
The post LEON announces LEON.bet Masters, a new CS2 tournament in Portugal appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Asia
The UAE Lottery joins SAGIP outreach with Philippine Consulate and Infinite Communities
The UAE Lottery, operated by The Game LLC (a Momentum Group company), participated in the SAGIP community outreach initiative on 28 June, 2026 at the Philippine Consulate General in Dubai, alongside the Philippine Consulate General in Dubai and Northern Emirates and Infinite Communities.
SAGIP—“Rescue” in Filipino—was positioned by organisers as an immediate support programme for Filipino community members navigating difficult circumstances. The session combined career coaching, counselling and wellness assessments, alongside distribution of essential grocery packs.
The programme also drew voluntary support from local Filipino businesses, HR practitioners, medical and healthcare professionals, psychologists and community volunteers, according to the organisers.
Consul Aleah Marie Gica said: “The Filipino community in the UAE has always demonstrated resilience and unity during difficult times. Community outreach programs such as SAGIP reflect the strength of collaboration between institutions and community organisations working together to support those most in need.”
Elena C. Cruz, Founder and CEO of Infinite Communities, said: “Through our Good Neighbour initiative and our collaboration with The UAE Lottery and the Philippine Consulate, we hope to create a safe and supportive environment where individuals feel seen, supported, and empowered to move forward with dignity and confidence.”
Suzan Kazzi, Associate Director of CSR at Momentum – The UAE Lottery, added: “At a time when many members of the Filipino community are facing various challenges, we aim to provide not only immediate relief through grocery pack distribution, but also pathways toward resilience and renewed opportunities. Through our HR specialists who volunteered their time and expertise, the career coaching sessions were designed to help beneficiaries navigate uncertainty, regain confidence, and reconnect with employment opportunities through practical advice and guidance.”
The post The UAE Lottery joins SAGIP outreach with Philippine Consulate and Infinite Communities appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Canada
St8 expands Octoplay aggregation deal to Ontario and the UK
St8 has extended its content partnership with Octoplay into Ontario and the UK, expanding distribution of Octoplay’s casino games in two regulated markets. The companies announced the move on 2 July, 2026.
Under the expanded agreement, St8 will make Octoplay’s full portfolio available to operators in both jurisdictions through St8’s single API integration.
David Fall, Business Development Manager at St8, said:
“Expanding our partnership with Octoplay into Ontario and the UK is another important milestone as we continue to strengthen our aggregation platform with premium content from leading suppliers.
“Octoplay has built an excellent reputation for developing engaging, high-performing games, and we’re delighted to extend this collaboration into two highly strategic regulated markets. This agreement enables our operator partners to access even more quality content through a single integration while supporting their growth in competitive jurisdictions.”
Ralitsa Georgieva, CEO at Octoplay added:
“We’re pleased to expand our partnership with St8 into Ontario and the UK, making our full portfolio available to even more operators through its aggregation platform. St8 has established itself as a trusted technology partner for regulated markets, and we look forward to building on our successful collaboration together.”
The post St8 expands Octoplay aggregation deal to Ontario and the UK appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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