Infingame has published operational observations on what it says is driving player engagement on sweepstakes platforms, arguing that traditional online casino retention tactics don’t consistently translate to the sweepstakes model.

According to the aggregator, the strongest-performing sweepstakes products are built around progression-driven engagement, social-style competition, lightweight onboarding, and highly dynamic promotional systems. “Sweepstakes players behave very differently from traditional casino audiences,” said Jana Filagina, Head of Commercial at Infingame. “The expectation is much closer to entertainment platforms and gaming ecosystems than classic gambling products. Retention is driven by interaction quality, progression, and continuous engagement rather than purely transactional behavior.”

Infingame identified tournament ecosystems as a leading mechanic for repeat participation and session continuity, saying competitive formats outperform static reward campaigns by adding progression loops and achievement motivation. The company said operators using segmented tournament mechanics recorded higher repeat participation rates than those relying mainly on bonus-driven campaigns, and flagged “multiplier races, win races, and progression-based leaderboard systems” as particularly effective for mobile-first audiences due to short-session play patterns.

“Players want activity, not passive rewards,” Filagina said. “The strongest-performing sweepstakes platforms are creating environments where players continuously interact with missions, rankings, tournaments, and achievement systems rather than simply claiming bonuses.”

Infingame also highlighted mission-based challenge systems as a fast-growing retention lever, saying they encourage broader content exploration and higher daily return activity than standard promotional structures. Separately, the company pointed to infrastructure scalability as an operational priority, arguing that mobile-heavy, interaction-focused audiences make responsiveness and gameplay continuity central to engagement performance as operators scale across North America.

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Soft2Bet has launched MEGA Shoot, a football-themed gamification engine designed around the 2026 FIFA World Cup, aimed at helping sportsbook operators retain players during the tournament.

The product will be deployed across selected Soft2Bet brands including Betinia, Swiper, Campobet, ToonieBet and Elabet, with availability spanning markets including Denmark, Greece, Mexico, New Jersey, Ontario, Romania, and the rest of Canada, according to the company.

MEGA Shoot uses a player-versus-player best-of-five penalty shootout format. Players alternate between striker and goalkeeper, with the striker selecting where to shoot and the goalkeeper selecting where to defend. Each round resolves as a goal or a save before roles switch.

Soft2Bet said early internal results show 31.9% engagement among active players across selected brands, with 71.2% of MEGA Shoot players going on to play a second match. The company also claims a 13.5% player retention uplift.

Yoel Zuckerberg, Chief Product Officer at Soft2Bet, said: “The World Cup runs from 11 June to 19 July, so retention has to work across the full tournament calendar. MEGA Shoot gives operators a football game that players can understand quickly, with head-to-head competition tied to the sport they already follow. With almost 32% engagement among active players and about 71% converting into a second match, the early data shows how tournament-led gamification can strengthen sportsbook engagement during major football events.”

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155.io has signed a partnership with US-based fintech platform Coverd, marking the content studio’s first move into fintech. The deal was announced Thursday 21st May 2026.

Under the agreement, 155.io’s real-world games will be integrated into Coverd’s platform. Coverd said the integration is designed to turn everyday transactions into interactive experiences where users can win the chance to have purchases covered through 155.io gameplay.

Sam Jones, Founder & CEO of 155.io, said: “This partnership gives us the opportunity to bring our content to a completely new audience. We share a philosophy with Coverd around disrupting and modernising industries through more interactive experiences. They understand that younger audiences expect entertainment and engagement across every digital touchpoint, including finance, which is exactly how we think about design.”

Albert Wang, Coverd co-founder, added: “Today’s consumer is actively embracing gamified products across every category, so there’s no reason personal finance should stay in the stone age. We’re excited to work with 155.io to make financial experiences more interactive and give everyone a chance to live big by winning back their purchases. 155.io’s next-gen content fits perfectly with what we’re building at Coverd.”

155.io said the integration will bring its interactive content—built around live-action footage and real-time mechanics—to Coverd users. The studio’s portfolio includes Rush Hour from its CCTV Game library, alongside Ducks.io and Snow Run.

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