BetBuilder

Sporting Risk expands Entain deal to cover Nordics and Central Europe

Published

2 hours ago

June 30, 2026

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Sporting Risk has expanded its relationship with Entain under a new agreement covering Entain’s Nordics and Central Europe operations, the companies said on Tuesday 30 June 2026.

Under the deal, Sporting Risk will supply its BetBuilder Suite across selected Entain brands in the region, including Optibet, Klondaika, Laimz and Bwin. The package includes Self-Build BetBuilder, which lets customers combine pre-match and in-play markets within the same event, and Pre-Canned BetBuilder, which offers curated one-click combinations.

Sporting Risk said its technology calculates correlated odds across same-event selections by running large-scale simulations of each fixture, with coverage across football, basketball and ice hockey.

Andy Phillips, CBDO at Sporting Risk, commented: “Entain is one of the world’s leading betting and gaming groups, and we’re delighted to be expanding our relationship in the Nordics and Central Europe. BetBuilder has become a core part of the modern sportsbook experience, and our focus is on helping operators deliver more engaging, accurate and flexible products across both pre-match and in-play.”

Hendrik Ahuna, Director of Sportsbook – North and Central Europe, Entain NCE, added: “We are pleased to be working with Sporting Risk on the continued development of our BetBuilder offering across the region. Their modelling expertise and product flexibility make them a strong partner as we continue to improve the depth and quality of the betting experiences available to our customers.”

The post Sporting Risk expands Entain deal to cover Nordics and Central Europe appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Related Topics:BetBuilder Entain latest-news Nordics partnerships Sporting Risk Sportsbook supplier-deals

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Andy Phillips SportingRisk.com CBDO

Sporting Risk Rolls Out In-Play Pre-Canned Multis for Personalized BetBuilder Options

Published

6 months ago

January 15, 2026

Wladimir P.

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Sporting Risk, specialists in betting, forecasting, and sports analytics, has improved its services with the introduction of its latest In-Play Pre-Canned Multis. The newest enhancement to its offerings includes a tailored BetPrompt feature aimed at streamlining bet choices and increasing engagement for partner operators.

The latest offering utilizes Sporting Risk’s BetBuilder technology to generate pre-made, contextually suitable in-play multis, displayed with smart prompts during the game. Integrating advanced pricing technology and data-informed curation enables operators to help players swiftly create appealing BetBuilder combinations.

In-Play Pre-Canned Multis highlight sought-after, high-value, and situational options, enabling players to swiftly finalize their BetBuilder slip without manually selecting the legs. The tool improves discovery, maintains player attention on the ongoing game, and boosts engagement with timely, pertinent betting options.

By integrating carefully selected BetPrompts into the live gaming experience, Sporting Risk is allowing operators to enhance the in-play BetBuilder offering, making it more user-friendly and therefore more profitable.

Andy Phillips, SportingRisk.com CBDO, commented: “This launch reflects our ongoing commitment to building smart, data-driven products that make the betting experience simpler and more engaging. Utilising our BetBuilder and BetPrompts platform together to deliver curated in-play market combinations, we’re helping clients guide customers to the most interesting opportunities while delivering higher in-play margin.”

The post Sporting Risk Rolls Out In-Play Pre-Canned Multis for Personalized BetBuilder Options appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

BetBuilder

2024 Predictions: A Deep Dive with Jonathan Power, MD of Voxbet, into the Future of Tech and Gaming

Published

2 years ago

January 2, 2024

GamingAmericas.com

2024-predictions:-a-deep-dive-with-jonathan-power,-md-of-voxbet,-into-the-future-of-tech-and-gaming

In an ever-evolving digital landscape, 2024 stands on the brink of groundbreaking advancements. Join us as we explore the future through the insightful lens of Jonathan Power, Managing Director of Voxbet, who brings a wealth of knowledge and foresight into the emerging trends and technologies set to redefine the tech and gaming industries. This exclusive interview delves into Power’s predictions for 2024, offering a glimpse into what’s next in this dynamic sector.

Voice betting and navigation for sportsbooks

2024 will be the year the penny drops that sportsbooks need to be as easy to use as everything else. A sportsbook now has as many things to bet on as the internet had websites back when Google first showed everyone how much easier it would be to just type what you want, rather than navigate Yahoo’s menus. “Why wasn’t it always this easy,” will be the question asked in gambling’s own lane of ecommerce before 2024 ends.

Then, with a bet-mic potentially on every sportsbook, what will happen subsequently with the real estate this frees up? Everything. We will finally see differentiation in our industry as operators put their creative talents to work in using this space in a way that best engages their audience. Finally, my sportsbook and your sportsbook will be as different as my Spotify is from your Spotify. At Voxbet, we can’t wait to see the results, as we help accelerate this near-future for the sector.

Legitimate machine-learning techniques and AI advance

Voice does one thing for the customer: it simplifies their journey. However, it does something more profound for the operator: it frees space for personalisation. How that space is filled will be determined through the use of AI. They’ve had the data for over a decade. They’ve had the tools for almost as long. They’ve only lacked the space. A Google-style sportsbook interface creates this space and AI will populate it with tailored UI which truly recognises and understands your customer from the log-in, with an ensuing frictionless personalised journey is now an attainable reality.

BetBuilder & multiples (including in-play) in the ascendant

Single-game parlays (SGPs), or BetBuilders as we know them on this side of the pond, have quickly manifested their presence in the US already where margins have almost doubled. There’s a clue to the gap in the market with them, though – hardly any are in-play. As an operator’s most profitable product, more must be invested in making them easier to place. Then this rising tide will also lift all the in-play boats.

BetBuilders are the fun bet of a generation. And this generation already use voice technology every day. Voice can take the BetBuilder and request-a-bet model to another level of convenience and popularity. Accordingly, speaking a BetBuilder will be the breakthrough product of 2024.

BetBuilder

OpenBet: Harnessing the power of BetBuilder in LatAm

Published

3 years ago

October 30, 2023

GamingAmericas.com

openbet:-harnessing-the-power-of-betbuilder-in-latam

Marc Crean, VP for LatAm and Canada at OpenBet, outlines how BetBuilder products present a golden growth opportunity for operators in LatAm looking to boost engagement.

Brazil has football running through its veins and sports betting brands currently sponsor 19 out of 20 of the Campeonato Brasileiro Série A (Brazil Serie A) teams. The LatAm betting boom continues amid an expected market increase to $3.4bn by the end of 2025, and operators are likely to face a battle to attract bettors in the near future as competition within the region intensifies.

The LatAm market is expanding exponentially, and Brazil remains the focal point of discussions for the industry given its recent progress in making regulation a reality. The overall potential of this passionate sports nation is huge, which means having the right product offering is essential.

Campeonato Brasileiro Série A continues to be the main driver of engagement for sportsbooks given its local appeal. This is despite the increased popularity of some of the world’s biggest football leagues, including the Premier League and La Liga, which play host to Brazil’s biggest stars such as Real Madrid’s Vinícius Júnior and Arsenal’s Gabriel Jesus.

From a betting perspective, we are finding that BetBuilder products are delivering increased value for sportsbooks and helping them to attract a wider audience. The product itself allows sports fans and bettors to create a single betting slip that incorporates multiple match outcomes, ultimately leading them to build their own narrative during a sporting event. As we have seen across mature European regulated markets, this low stake/high margin product is incredibly valuable to sportsbooks.

OpenBet’s pioneering BetBuilder solution, powered by SportCast, has proven to help local operators create engaging experiences that pique the interest of bettors with revenue-boosting results. The product, connected with the player protection expertise of Neccton, enables operators a way to capture revenue from sports fans.

Since the Brazil Serie A season began in April, approximately 1.9 million bet slips have been processed by the solution in the LatAm region alone, making up 28.3% of all LatAm soccer slips during the last six months. With nearly $3 million (AUD) staked on the league already and the popularity of BetBuilder growing amongst bettors in the market, sportsbooks have an opportunity to expand their revenue streams for this intriguing betting concept.

Furthermore, the product continues to evolve with new markets being added that are already resonating with bettors. Player stat markets were introduced in July, including Shots and Shots on Target, with top scorer Tiquinho Soares of Botafogo receiving the most backing from bettors due to his impressive recent form.

Period markets are also attracting significant activity, with bettors enjoying the ability to wager on outcomes such as the next corners, cards and goals. Ultimately, it provides an alternative to more traditional betting product types and helps to elevate the overall user experience.

What lies ahead?

Looking to the future, BetBuilder products will continue to develop and operators offering more targeted markets to players should enjoy a continued boost in engagement.

LatAm is a diverse market with tastes varying across each country and the key to growth is differentiation and customisation. BetBuilder products, such as SportCast’s, get this right and have the relevant sports that appeal to local sports fans.

This was demonstrated recently when SportCast offered the industry’s first UFC BetBuilder product. Brazil has a particularly rich heritage in the mixed martial arts space, and UFC is estimated to have a fanbase of over 34 million Brazilians. The potential of this sport within the betting market is huge and we believe this product will grow exponentially as sportsbooks utilise it during quieter periods of the sporting calendar.

As the regulatory landscape evolves in LatAm and Brazil prepares to regulate sports betting, operators will understandably be preparing to hit the ground running.

Technology that enables players to personalise their experience will see operators stand out from competitors in a crowded landscape and those who can offer the widest range of markets will remain a cut above the rest.