BVGroup’s flagship brand, BetVictor, has launched a new World Cup promotion offering new customers an enhanced 100/1 odds on England to win this summer’s tournament, as excitement continues to build ahead of football’s biggest stage.

The enhanced price forms part of BetVictor’s wider World Cup campaign, with the brand set to roll out a range of offers, odds boosts and engagement activations throughout the tournament.

With England widely viewed as one of the strongest teams heading into the competition, BetVictor’s latest campaign is designed to tap into growing excitement around the Three Lions and the return of international football’s biggest stage.

The campaign is being supported by a bespoke TV advert, alongside radio and OOH activity, as BetVictor continues to expand its football-focused marketing around major sporting events.

BetVictor spokesman Sam Boswell said: “We know everyone’s favourite thing when having a flutter is getting a bit of value, which is exactly why we’re offering new customers 100/1 on England to finally bring football home this summer. It’s a huge price for what we hope could be a massive moment for the Three Lions and their fans. All our existing players will also get to join in the fun with exciting Super Boosts and Odds Boost tokens throughout the tournament which promises to be bigger and better than any World Cup we have seen before.”

The enhanced 100/1 offer is available for a limited period via the BetVictor app and website.

The post BetVictor Launches 100/1 England World Cup Offer appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

A BetVictor customer has turned a 10p jackpot side bet into a life-changing £1,744,000 win after landing the top-tier Epic jackpot prize on the slot game Magnificent Power Spartan.

The extraordinary win occurred last Friday via The Jackpots — an exclusive in-house jackpots product available across the portfolio of gaming brands operated by BVGroup. The feature allows any qualifying spin to trigger one of four progressive jackpot tiers, including the headline Epic prize.

On this occasion, a single 10p side bet instantly transformed into a seven-figure payout.

The winning BetVictor customer, based in Scotland and choosing to remain anonymous, successfully triggered the Epic jackpot — the largest prize available — demonstrating that every qualifying spin carries the potential to unlock a substantial reward.

Eoin Ryan, Director of Sportsbook & eGaming at BVGroup, commented:

“We’re absolutely thrilled to congratulate our first newly created millionaire. This life-changing win perfectly demonstrates how The Jackpots are designed to work, where any spin can trigger any jackpot, including the Epic pot. We’re excited to deliver many more unforgettable moments for our customers over the remainder of the year.”

The win has been fully verified, with the payout processed in line with standard casino verification and payment procedures.

This milestone highlights the continued appeal of progressive jackpot mechanics and reinforces BetVictor’s commitment to delivering high-impact gaming experiences across its platform.

The post 10p Jackpot Bet Delivers £1.7m Win on BetVictor appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.