Andrew Mook Midnite’s Head of Brand Marketing

Midnite signs as Wolves principal partner for 2026/27 shirt front

Published

2 hours ago

June 3, 2026

midnite-signs-as-wolves-principal-partner-for-2026/27-shirt-front

Midnite has agreed a deal to become Wolverhampton Wanderers’ principal partner for the 2026/27 campaign, making the UK bookmaker the club’s front-of-shirt partner during Wolves’ 150th season.

The sponsorship announcement is being paired with a fan promotion called “This Season’s On Us”. Midnite said the initiative will offer Wolves supporters prizes including a season ticket for the new campaign in return for showcasing club knowledge.

Under the activation, Midnite said 50 Wolves supporters will be asked a trivia question by club legend George Elokobi on a first-come-first-served basis. Successful participants will then be in with a shot of winning a season ticket for the men’s and women’s team. The company said the exact time and location for the “Midnite green envelopes” will be announced via the Instagram channels of Wolves and Midnite, and that 20 new 2026/27 Wolves shirts will also be given away.

Andrew Mook, Midnite’s Head of Brand Marketing, said: “Wolves are a huge club with a rich history, and we’re honored to be sponsoring them during their 150th anniversary year.

“At Midnite we’re committed to putting fans first with our initiatives and we’ve shown that with our sponsorships of Sheffield United and Southampton last season, and the World Snooker Tour.

“Wolves will be no different, and this is just the first way we’re showing up in what will be a packed year of activities. We can’t wait to get down to Molineux and see the team in action.”

David Thomson, Wolves’ Head of Partnerships, added: “We’re pleased to have agreed this vitally important Principal Partnership with Midnite in what is such a big year for the club both on and off the pitch.

“Midnite is a progressive and ambitious company that shares our desire to innovate and engage supporters in new ways and this partnership represents an exciting opportunity for both organisations to give back to the fans that make this club what it is.

“We’ve been particularly excited to hear about the Midnite team’s plans for the coming weeks and months, and we’re delighted to be working together on some truly unique and innovative campaigns across this landmark season.”

Midnite said winners must be over 25 years old and bring ID to claim prizes.

The post Midnite signs as Wolves principal partner for 2026/27 shirt front appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Up Next

Why Simpler Casino Bonuses Are Gaining Ground in the UK

Don't Miss

Canadian Bank Note moves Central America and Caribbean iLottery ops to Comtrade platform

Andrew Mook Midnite’s Head of Brand Marketing

Midnite’s ‘Brace Yourself’ giveaway bags Saints fan £8,000 at St Mary’s

Published

6 months ago

November 27, 2025

George Miller

Reading Time: 2 minutes

– Southampton fans wins 8,000 thanks to Midnite’s ‘Brace Yourself’ campaign

– ‘Brace Yourself’ gives Southampton fans the chance to win cash if a Saints players scores a twice in a home league match

– £1,000 is added to the pot after each league game at St Mary’s

– Taylor Harwood-Bellis’ brace against Leicester bagged Anita Wyeth the prize

– Midnite will match the winning prize total with a donation to the Saints Foundation

Fast-growing sportsbook Midnite has given away £8,000 to a lucky Southampton supporter after Taylor Harwood-Bellis netted a brace against Leicester on Tuesday night.

Harwood-Bellis’ goals secured all three points for Southampton, a fourth win from four for interim manager Tonda Eckert and £8,000 in cash for season ticket-holder Anita Wyeth, who won the ‘Brace Yourself’ cash prize.

The campaign was launched at the beginning of the season with Midnite adding £1,000 to the pot for every league match at St Mary’s. Fans enter by scanning QR codes around the stadium ahead of kick-off in anticipation of a Saints player scoring twice in 90 minutes.

Midnite have ramped up their marketing activity this season, becoming Southampton’s official training kit partner as well as taking up front-of-shirt sponsorship of Sheffield United where the ‘Brace Yourself’ campaign is also available to the Bramall Lane faithful.

The rapidly expanding sportsbook has placed the clubs’ supporters at the heart of their marketing campaigns with further fan engagement activities throughout the 2025/26 season already.

Back in September Midnite organised travel for 100 Southampton supporters heading to Bramall Lane to take on Sheffield United. They also offer two lucky Sheffield United season ticket holders a ‘premium match experience’ upgrade for every home game.

Commenting on the big win, Anita said: “I can’t believe I won! As a season ticket holder, I’ve been aware of Midnite’s ‘Brace Yourself’ campaign and have entered at each home match this season. To win it the first time we’ve managed to score a brace is amazing.

“It’s great to see a sponsor giving back to the fans. I’m so happy to have won.”

Midnite will match all prize pot winnings in a donation to Saints Foundation.

Andrew Mook, Midnite’s Head of Brand Marketing, said: “One of the reasons we created ‘Brace Yourself’ was to give supporters that extra buzz on a home matchday and we’re delighted to have our first winner of the season.

“Anita will take home £8,000 with £1,000 being placed in the pot for the next St Mary’s home game.

“It’s great to see Southampton’s upturn in form and we’ll be keeping our fingers crossed for another ‘Brace Yourself’ winner soon.”

Greg Baker, Chief Revenue Officer at Southampton Football Club, added: “It’s fantastic to be working with Midnite on this and the many other fan-led pieces that they have activated since the start of the season. To be able to provide such a great opportunity for our fanbase, and in particular Anita as our lucky winner, while also supporting Saints Foundation is really special.”

The post Midnite’s ‘Brace Yourself’ giveaway bags Saints fan £8,000 at St Mary’s appeared first on European Gaming Industry News.