affiliate marketing
CasinoCanada partners with LolaJack Casino to expand Canadian visibility
CasinoCanada.com has entered into a partnership with LolaJack Casino to increase brand visibility and direct traffic to the platform in the Canadian market, the companies said.
Under the agreement, CasinoCanada will produce and distribute content about LolaJack Casino, including its gaming catalogue, platform features, and operational details. The content will be published in CasinoCanada’s review, comparison, and informational sections, with the stated aim of attracting and redirecting user traffic.
CasinoCanada is a Canada-focused online casino guide operated by SEOBROTHERS.
Eugene Ravdin, Head of PR at SEOBROTHERS, said: “We are pleased to support LolaJack Casino in strengthening its presence in the Canadian market. This partnership is aimed at driving relevant traffic to the platform through CasinoCanada’s content and distribution channels.”
LolaJack Casino is operated by WinLeads and was established in 2026.
The platform operates under a Costa Rican licence issued to Tafico Ltd. Alfie, Affiliate Manager at WinLeads, said: “We are delighted to team up with CasinoCanada to strengthen our brand visibility across Canada. This partnership aligns perfectly with our goal to deliver a top-tier gaming experience to Canadian players through a trusted informational guide.”
The companies said Canadian users have access to a gaming library of more than 11,000 titles from 107 software providers, including Pragmatic Play, Playson, Mascot Gaming, and Hacksaw Gaming.
The post CasinoCanada partners with LolaJack Casino to expand Canadian visibility appeared first on Americas iGaming & Sports Betting News.
affiliate marketing
Kongebonus launches World Cup hub with live chat and Pick’em game
Kongebonus has launched a dedicated World Cup hub aimed at Norwegian football fans, adding a live discussion and prediction layer to its betting and tournament coverage. The company said the page will go live 1st of June ahead of the 2026 World Cup.
Kongebonus positions the hub as the “home of the second screen”, combining live chat, free-to-play prediction games, live match information and curated tournament content. The live chat will be moderated by the Kongebonus team and tied into the site’s Pick’em competition.
The free-to-enter Pick’em predictor game runs throughout the tournament. Kongebonus said users can submit three predictions per game day and track results via a live leaderboard, with top performers receiving winner badges.
Additional features listed for the hub include live in-game updates, upcoming fixtures, local Norwegian broadcast information, weather updates for matches, curated World Cup news coverage and a promotions section highlighting selected offers and boosted odds from partners.
David Nilsen, Editor-in-Chief at Kongebonus, said: “The World Cup is about more than just watching football, it is about reacting together and feeling part of the wider conversation. With many matches taking place at late-night or unusual hours for Norwegian fans, we wanted to create a second-screen hub that keeps that shared experience alive.
“The live chat is at the heart of the page, giving fans a place to follow the action, share opinions and connect with the wider Kongebonus community throughout the tournament.”
The post Kongebonus launches World Cup hub with live chat and Pick’em game appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
affiliate marketing
ReferOn wins Affiliate System of the Year at AffPapa iGaming Awards 2026
The affiliate management platform takes the title in Madrid during the AffPapa Conference, following a SiGMA South America win earlier in 2026.
ReferOn has been named “Affiliate System of the Year” at the AffPapa iGaming Awards 2026 in Madrid, with the award announced during the AffPapa Conference.
The company said the win recognizes ReferOn’s growth and product development in affiliate management, including efforts to simplify multi-brand tracking and campaign reporting.
ReferOn pointed to recent product additions including its “Refie” visual UX layer and an automated crypto finance layer, which it said are designed to reduce manual administration and spreadsheet-driven workflows.
Alex Bukin, CEO at ReferOn, said: “This recognition belongs entirely to our team, whose passion drives our growth every single day. Our mission with ReferOn has always been disruptive: we don’t want to be another tool in the stack; we want to revolutionize how affiliate programs operate by making data transparent, accurate, and incredibly easy to manage. Winning this award confirms that giving teams their time back through better tracking is exactly what the market needs. With strong momentum behind us, our future expansion plans will continue to elevate the industry standard.”
The announcement follows ReferOn’s “Best Affiliate Software 2026” win at the SiGMA South America Awards. The company said its product roadmap for 2026 and beyond is focused on scale and platform updates, alongside expanding its global presence and strategic alliances.
The post ReferOn wins Affiliate System of the Year at AffPapa iGaming Awards 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
affiliate marketing
BetConstruct AI confirms SiGMA Asia 2026 presence in Manila
Supplier plans to pitch a World Cup 2026 sportsbook bundle and its AI Suite at Stand 2572 on June 2–3.
BetConstruct AI will exhibit at SiGMA Asia 2026 in Manila, Philippines, on June 2–3, the company said, appearing at Stand 2572.
At the show, BetConstruct AI said it will highlight a “Best Sportsbook for the World Cup 2026” bundle built around “Special Bets, Powerfull, and Bet on League.” The company positioned the package as ready for operator activation without development work.
BetConstruct AI also said it will showcase its AI Suite, including “CRM AI, Umbrella AI, AI Game Recommendation System, and Betting Mate AI,” aimed at use cases such as churn prediction, risk consolidation, personalised casino experiences, and conversational sportsbook engagement.
As product context, the company cited its sportsbook and casino platforms, including “140,000+ pre-match events and 90,000+ live matches monthly” and “45,000+ games from 350+ providers via a single API.” It also highlighted its “Affigates Affiliate Ecosystem” with “7,000+ vetted affiliates and AI-based scoring.”
The company said new partners signing via the show can access commercial incentives, including “a 50% platform setup discount from day one,” “100% Core Suite Access free for the first 3 months (50% off for months 4–12), and third-party tools at 51% off for the first 3 months.”
The post BetConstruct AI confirms SiGMA Asia 2026 presence in Manila appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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