BETANO
Betano is a new supporter of the 2026 World Cup in Europe and South America
Betano has been announced as an official supporter of the FIFA World Cup 2026
for Europe and South America, through a new partnership between FIFA and Kaizen Gaming’s flagship brand.
The tournament, which will be held in Canada, Mexico, and the United States between June 11 and July 19, is set to be the largest edition in FIFA World Cup history, as it will feature 48 national teams competing for football’s most prestigious title for the first time.
This marks the third time Betano and FIFA have joined forces.
Four years ago, Betano became the first sports betting operator to partner with FIFA, being announced as an Official Regional Supporter of the FIFA World Cup Qatar 2022 for Europe.
More recently, the brand was also announced as an Official Partner of the FIFA Club World Cup 2025.
“We are very pleased to welcome Betano among the supporters of the FIFA World Cup 2026,” said Romy Gai, Chief Business Officer at FIFA.
“Since the beginning of our partnership four years ago, we have closely followed Betano’s genuine commitment to sporting integrity, bringing fans closer to football and creating new forms of engagement and entertainment.
We share these same goals and are delighted to once again have this global powerhouse with us to connect the world through football,” he added.
“Partnering with FIFA for the third time is a very important milestone for all of us at Kaizen Gaming and reinforces our global evolution,” said George Daskalakis, Co-founder and CEO of Kaizen Gaming.
“The FIFA World Cup 2026 represents the ultimate meeting point between sport and entertainment, reaching billions of people around the world.
For us, it is the ideal platform to consolidate Betano as the world’s most trusted brand in responsible online sports betting.
Our focus now is to deliver an exciting, innovative, and safe experience for fans throughout the competition.”
Controlled by Kaizen Gaming, recognized in 2024 and 2025 as “Operator of the Year” at the EGR Operator Awards and “Operator of the Year – Large” at the SBC Awards, Betano will offer fans unique and exclusive experiences to experience the excitement of the FIFA World Cup in a responsible way.
Tools will include responsible gaming features such as financial limits, time-use controls, and 24/7 customer support.
The brand is also preparing a series of physical and digital activations across Europe and South America throughout the FIFA World Cup 2026.
The post Betano is a new supporter of the 2026 World Cup in Europe and South America appeared first on Americas iGaming & Sports Betting News.
Betano has been named an Official Tournament Supporter of the FIFA World Cup 2026 for Europe and South America under a new partnership between FIFA and Kaizen Gaming’s lead brand. The tournament will be held across Canada, Mexico and the United States from Thursday, 11 June until Sunday, 19 July.
The agreement is the third collaboration between Betano and FIFA. Betano previously joined as an Official Regional Supporter of the FIFA World Cup Qatar 2022 for Europe and was later announced as an Official Partner of the FIFA Club World Cup 2025.
“We are delighted to welcome Betano among the Tournament Supporters of the FIFA World Cup 2026,” said FIFA’s Chief Business Officer, Romy Gai.
“Partnering with FIFA for the third time is a proud milestone for everyone at Kaizen Gaming and a clear reflection of our global evolution,” added George Daskalakis, co-founder and CEO of Kaizen Gaming.
Kaizen Gaming said Betano will run physical and digital fan engagement activations in Europe and South America around the tournament, and will offer responsible gaming tools including financial limits, time management features and 24/7 customer support.
The post Betano named FIFA World Cup 2026 Tournament Supporter for Europe and South America appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Betano has been named as an Official Tournament Supporter of the FIFA World Cup 2026 for Europe and South America thanks to a new partnership between FIFA and Kaizen Gaming’s lead brand. The international showpiece tournament taking place across Canada, Mexico and the United States from Thursday, 11 June until Sunday, 19 July is set to be the biggest FIFA World Cup in history, as for the first time ever it will feature 48 teams contending for the coveted crown.
This is the third time that Betano and FIFA have joined forces. Four years ago, Betano became the first sports betting operator to ever partner with FIFA when it joined as an Official Regional Supporter of the FIFA World Cup Qatar 2022 for Europe. More recently, Betano was announced as an Official Partner of the FIFA Club World Cup 2025.
“We are delighted to welcome Betano among the Tournament Supporters of the FIFA World Cup 2026,” said FIFA’s Chief Business Officer, Romy Gai.
“Since we first partnered with Betano four years ago, we have seen a genuine commitment to sporting integrity, bringing fans closer to our game and finding new, engaging ways to entertain them. We share these objectives and are glad to have this powerhouse by our side as we look forward to uniting the world through football once again in North America and beyond,” he stated.
“Partnering with FIFA for the third time is a proud milestone for everyone at Kaizen Gaming and a clear reflection of our global evolution,” added George Daskalakis, co-founder and CEO of Kaizen Gaming.
“The FIFA World Cup 2026 is the ultimate intersection of sport and entertainment, reaching billions of people. For us, it is the perfect stage to solidify Betano as the most trusted brand globally for responsible online sports betting. Our focus now is to deliver a thrilling, innovative and secure experience for fans throughout the tournament.”
Owned by Kaizen Gaming, which was recognised in both 2024 and 2025 as Operator of the Year at the EGR Operator Awards and Operator of the Year – Large at the SBC Awards, Betano will provide fans with a unique and exclusive opportunity to experience the excitement of the FIFA World Cup and to engage responsibly with the tournament’s matches. Fans will benefit from a range of responsible gaming tools, enabling them to set financial limits, manage their time and access specialised customer support 24/7. Betano is also organising a number of physical and digital fan engagement activations in Europe and South America to celebrate the FIFA World Cup 2026.
The post Betano unveiled as Tournament Supporter of FIFA World Cup 2026™ for Europe and South America appeared first on Americas iGaming & Sports Betting News.
Kaizen Gaming has completed the latest cycle of The Collective, its international volunteering programme, mobilising 237 employees across 10 locations in nine markets for a total of 962 volunteer hours.
The company said the cycle focused on environmental sustainability, biodiversity protection and animal welfare projects delivered with local non-governmental organisations. Kaizen Gaming also donated €80,000 to partner NGOs and said the combined activities benefited more than 24,000 people and 350 animals.
Work cited in the release included habitat and forest support in Greece—such as maintaining more than 700 trees and plants at Thessaloniki’s Neapolis Food Forest, restoring 220 metres of forest road on Mt. Hymettus, and carrying out enclosure painting and cleaning at ANIMA wildlife rehabilitation centre in Athens. Elsewhere, volunteers supported BirdLife Malta with protected-area maintenance at Għadira, and worked on post-storm recovery and clean-up operations with Reerguer Leiria in Portugal, which Kaizen Gaming said benefited approximately 23,500 residents.
Additional projects included mentoring sessions in Germany through ReDI School, support for a recycling cooperative in São Paulo with COOPER VIVA BEM, planting 80 native trees in Tenjo, Colombia with Fundación Al Verde Vivo, and animal welfare support in Romania and Argentina. Kaizen Gaming reported a Net Promoter Score (NPS) of 94% for the programme.
Ioanna Kozadinou, Corporate Responsibility Senior Manager at Kaizen Gaming, said: “The scale and impact of the work done by The Collective continues to grow and achieve real and lasting impact with the projects we have supported. It has been inspiring to see the results Kaizeners have achieved by bringing colleagues across multiple markets together as part of The Collective to support environmental sustainability, biodiversity, and community initiatives. From habitat restoration and wildlife care to recycling and community recovery efforts, these activities demonstrate how targeted, hands-on volunteering can deliver tangible benefits for local ecosystems and communities, while strengthening engagement and shared purpose across our organisation.”
The post Kaizen Gaming logs 962 volunteer hours across 9 markets in latest Collective cycle appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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