Latest News
Pain Points in FB, PPC, ASO 3 Case Studies with Solutions by N1 Partners
What mistakes do partners most often make at the start of ad campaigns? Why does scaling turn out to be harder than expected, and what stands on the way of getting faster profits?
The N1 Partners team presents the second article in the real case studies series (read the first one here), so you can apply the experience of N1 Partners affiliates in your own campaigns. In this section, you’ll get only practical knowledge and proven approaches from experts.
Read everything about ASO, FB, and PPC traffic in the article — no fluff, with real analytics and specific recommendations. Everything has been tested — take it and apply it!
CASE STUDY 1 (Facebook traffic)
Context
- GEO: AU
- Brand: N1 Bet
- Goal: Increase conversion and reduce duplicate users
- Bundle type: Creative + PWA App
Initial problem (“Pain”)
- What exactly wasn’t working?
Most incoming players were already registered. CTR was quite low, while Reg2Dep remained decent. - Where did the funnel break?
At the creative viewing stage.
What did the analytics show?
- Which metrics indicated the problem?
Low CTR and a high number of duplicates. - What patterns were noticed (audience / timing / creatives)?
Low CTR and a highly overlapping audience. - What was the main hypothesis?
The creative had lost its efficiency: due to high audience coverage, new users were no longer interested.
What exactly was tested?
Creative:
- Format: Video
- Style: Standard dynamic video featuring a very popular slot
Message:
- Main focus: Slot mechanics
Audience:
- Peculiarities: None — broad standard targeting
Problem solution
- What exactly was changed?
The creative was replaced, made more unique, with a focus on a different slot. - How was the creative aligned with the product?
Audience activity for slots within the product was analyzed, and a more engaging slot was selected.
Results and insights
- Which metrics improved?
CTR increased significantly. Reg2Dep remained stable. Duplicate users dropped substantially. - How quickly were the results visible?
Immediately, CTR and audience stabilised right after the creative became unique. - Key insight:
Don’t use top spy-service creatives without adapting them. - Main mistake at the start:
Rushing for results without proper analysis and preparation. - How were campaigns scaled?
By increasing the number of launched campaigns. Scaling was done quickly.
Final FAQ on Facebook traffic
- Which mistake or underestimated factor had the biggest impact at the start?
The biggest issue was rushing. The desire to launch campaigns quickly led to insufficient attention to creative uniqueness, reducing initial performance and requiring additional resource optimisation later. - If you were to relaunch this setup, what would you do differently?
Focus more on creative uniqueness. It’s important not just to copy ideas but to refine presentation — keep the core message while experimenting with visuals, text, and triggers. This helps find more effective combinations faster.
CASE STUDY 2 (PPC traffic)
Context
- GEO: CA
- Source: Google OfferWall
- Brand: RollXO
- Goal: Optimize FTD cost and increase conversion
Initial problem (“Pain”)
- What wasn’t working?
Traffic was too expensive. Costs needed optimization. - Which campaigns/keywords were problematic?
There was a large number of irrelevant keywords.
What did the analytics show?
- Which metrics signalled the issue?
The key metric was CPC. It was 3× higher than the CPC of other partners using the same source. - Which keywords/segments performed the worst?
Mainly keywords related to irrelevant slots and payment methods for the product. - What was the main hypothesis?
The focus was placed on high-CPC keywords that were not aligned with the product.
What exactly was tested?
Keywords:
- How did the approach change?
The team added negative keywords and build a more conversion-focused landing page tailored to user intent.
Ads:
- What copy was tested?
One example used was: “Best online casino — play and win right now!”
It turned out to be too generic and not specific enough, which only drove up the cost per targeted click.
Problem solution
- What was optimized first?
Keywords. Terms that were draining the budget without delivering results were removed and added a negative keyword list — something that hadn’t been used at all before. - How was the campaign structure changed?
No changes. - Why was this decision made?
As keywords were the key factor driving the high CPC.
Results and insights
- Were there changes in CPA / ROI / CR?
On average, traffic acquisition costs decreased by €70–90. - How quickly were results seen?
The impact became noticeable within approximately 35–40 hours. - What had the biggest impact?
Adding the negative keyword list delivered the desired outcome. - Main mistake at the start?
Lack of experience. The partner was a newbie and wanted to scale profitable traffic as quickly as possible. - Is there scaling potential?
After this optimisation, scaling the campaign is only a matter of time. The partner is already actively working on it.
Final FAQ on PPC Traffic
- Who will benefit most from this case study: beginners or experienced teams, and why?
This case study is primarily useful for beginners. Experienced teams have usually already gone through these stages. For newcomers, it’s an opportunity to grasp the fundamentals faster, avoid common early mistakes, and not waste resources on the same pitfalls.
- Which insights are the most universal and applicable across different traffic sources?
The key takeaway: speed does not equal quality. Being faster than competitors doesn’t mean better, just as higher spend doesn’t guarantee results. Regardless of the traffic source, analytics, testing, and proper preparation are critical.
CASE STUDY 3 (ASO traffic)
Context
- GEO: DE
- Platform (iOS / Android): Android
- Brand: Lucky Hunter
- Goal: Increase user return after registration and the first deposit
Initial problem (“Pain”)
- What wasn’t working?
Push notifications sent through the app were ineffective — users rarely returned to make their first or second deposit. - Where were users dropping off?
The main drop-off point was right after registration. - Were there issues with ratings/reviews?
Yes, but they were resolved quickly and ultimately had no impact on performance.
What did the analytics show?
- Which metrics indicated the problem?
The key indicator was retention. - What did the funnel look like?
Unfortunately, the manager didn’t have full access to the funnel at that time, so the analysis relied mostly on available metrics and behavioral signals. - What was the main hypothesis?
Initially, it seemed that the issue was low motivation for users to make their first deposit. There were also assumptions about possible misleading communication, which may have caused users to misunderstand the offer.
What exactly was tested?
Visual:
- Visual component:
Push notifications were sent without any visual support.
Texts:
- Text example:
Different variations of headlines, descriptions, and key messages were tested. For example:“Dein Bonus wartet auf dich 🎁 Hol dir +50% auf deine Einzahlung und versuche erneut dein Glück! Verpasse deine Chance nicht – das Angebot ist zeitlich begrenzt ⏳”
This was one of the push notification variants used by the partner to attract attention.
Problem solution
- What exactly was changed in the store?
Changes in the store were minimal — reviews were slightly updated and refreshed. - Which elements contributed the most?
Push notification optimization and updated bonus information delivered the strongest impact. - Why was this approach chosen?
A mismatch was identified: users were receiving outdated bonus information in communications, which directly affected their expectations and subsequent behavior.
Results and insights
- How did performance metrics change (CVR / installs / organic)?
The main growth came from first and second deposits. Within a week, Reg2Dep conversion increased from 14.77% to 31.17%. - How quickly were results achieved?
The first improvements were noticeable within 1–2 days. - Which changes had the biggest impact?
Adjustments to push communication and updating the bonus offer — these became the main drivers of conversion growth. - Is there scaling potential?
Yes, these results are scalable. As long as the offer remains actual and communication stays consistent, the model shows stable performance.
Final FAQ on ASO Traffic
- What takeaway from this case study can be directly applied to other campaigns without losing effectiveness?
The key takeaway is to always keep a bonus and offer information up-to-date and synchronised across all communication touchpoints. Even small discrepancies can significantly impact results.
- At what point did it become clear that the approach was working, and what supported the decision to scale?
The first signals appeared after test push campaigns, showing improved engagement with first and second deposits. This confirmed the hypothesis, and subsequent results reinforced confidence in the approach.
All of these case studies show that growth in Facebook, PPC, and ASO traffic comes down to systematic work with analytics, creatives, and communication at every stage of the funnel. Any performance drop is an opportunity for optimisation that, when handled correctly, can quickly turn into profit.
Start working with N1 Partners — here you’ll get not just offers, but full-scale expertise and support to help you find winning setups faster and scale with confidence.
Partnership marks a new phase for the project in Feira de Santana and strengthens visibility, engagement and fan experience in Bahian football.
Superbet has signed a major partnership with Feira FC, a newly established football SAF based in Feira de Santana, Brazil. The betting operator will serve as the club’s main sponsor and will also acquire the naming rights of its home stadium.
As part of the agreement, Estádio Professor Jodilton Souza, known as Arena Cajueiro, will be renamed Superbet Arena — a move that marks a milestone in the club’s development strategy and reinforces its positioning as an emerging asset in Brazilian football.
Modern and established infrastructure
Located in Feira de Santana, the stadium was inaugurated in 2018 as part of a broader sports complex featuring athlete facilities, a gym, meeting spaces and an auditorium, positioning itself as a fully integrated football environment.
In the following years, it underwent expansions, including structural development in 2020 and a new stand in 2021, reaching an estimated capacity of around 7,000 spectators.
The venue has also hosted key matches, including the 2021 Bahia State Championship final involving interior clubs, highlighting its relevance in the regional football landscape.
Strategic partnership driving growth
With the agreement, Superbet Arena becomes directly integrated into Feira FC’s growth strategy, expanding opportunities for brand activation, visibility and fan engagement.
The partnership brings together a rising football project and an established global brand, creating a platform for experiences both on and off the pitch.
“The arrival of Superbet as naming rights partner of our arena represents an important step in consolidating Feira FC,” said Neto Lima, investor and face of the club.
“This is a strategic partnership that strengthens our assets, expands our visibility and creates new ways to connect with fans. It reinforces the seriousness and potential of the project.”
Alex Fonseca, CEO of Superbet in Brazil, also commented on the agreement:
“The naming rights of Superbet Arena and the main sponsorship are based on a shared vision between Superbet and Feira FC about the future of sport, combining sporting development with a digital and innovative approach.
This partnership goes beyond the pitch and represents an investment in visibility for the Northeast and in the strengthening of Bahian football.”
A step forward for Feira de Santana’s football profile
Beyond the name change, Superbet Arena symbolizes the evolution of a project built on innovation, digital strength and close fan engagement as pillars of growth.
The initiative also reinforces Feira de Santana’s role as a strategic football hub in Bahia’s interior, increasing the city’s visibility and consolidating the venue as one of the key stages of Bahian football.
The arena now goes beyond being the home of Feira FC and positions itself as a relevant asset for regional sports development.
SAF structure and leadership
Feira FC is a football SAF created and managed by businessman and lawyer Marcus Rios. The vice presidency is held by Mayara Correa, while Neto Lima acts as investor, ambassador and main public face of the club. Bruno Karttos also serves as one of the club’s ambassadors, strengthening its connection with fans and communication strategy.
The post Superbet expands football presence with naming rights deal at Bahia-based club appeared first on Americas iGaming & Sports Betting News.
Lula vincula Novo Desenrola a un bloqueo obligatorio en plataformas de apuestas
La semana regulatoria en Brasil empezó con el anuncio del gobierno brasileño de una profunda reformulación del programa de renegociación de deudas, Novo Desenrola Brasil, introduciendo una medida que afecta directamente la operación de plataformas de apuestas online en el país.
El presidente Luiz Inácio Lula da Silva confirmó que cualquier ciudadano que se adhiera a la iniciativa para saldar deudas será automáticamente bloqueado del acceso a sitios de apuestas durante un año.
La medida entra en vigor el próximo lunes y tiene como objetivo evitar que el alivio financiero generado por descuentos de hasta el 90% y tasas de interés reducidas del 1,99% mensual vuelva al mercado de apuestas.
La decisión estuvo acompañada de un discurso enfático del presidente sobre el impacto de las apuestas en el presupuesto de las familias de bajos ingresos, con ingresos de hasta cinco salarios mínimos.
“No es justo que las mujeres tengan que trabajar aún más para pagar las deudas de apuestas de sus maridos”, afirmó Lula.
El bloqueo se aplicará únicamente a los 84 operadores autorizados por el Ministerio de Hacienda. Las loterías y los sitios ilegales quedan fuera del alcance de la medida.
A pesar de la narrativa del gobierno que posiciona a las apuestas como un factor de endeudamiento de los hogares, datos recientes de la Secretaría de Premios y Apuestas y de LCA Consultoría Económica ofrecen una visión más analítica.
En 2025, el mercado regulado registró un GGR de R$ 37 mil millones, lo que representa apenas el 0,46% del consumo total de los hogares.
Con un 53,3% de los apostadores gastando hasta R$ 50 al mes, especialistas sostienen que el impacto financiero no justifica el diagnóstico de que el sector sea el principal responsable del 29,7% de los ingresos familiares comprometidos con deudas.
Brasil concluye reunión técnica de tres días sobre integridad deportiva
El gobierno brasileño concluyó en Brasilia el II Encuentro Técnico Nacional para el Combate a la Manipulación de Resultados Deportivos. El evento, de tres días de duración, reunió a los ministerios de Hacienda, Deporte y Justicia, consolidándose como el principal foro interinstitucional de políticas de integridad deportiva.
Uno de los puntos destacados fue el anuncio de un sistema de análisis de apuestas sospechosas desarrollado por la Policía Federal, destinado a organizar datos estratégicos y apoyar investigaciones complejas de fraude.
El gobierno también lanzó la segunda edición del Manual Nacional de Combate a la Manipulación de Resultados Deportivos.
La formalización de la Política Nacional de Prevención y Combate a la Manipulación (Portaria 1/2026) fue presentada como un resultado concreto del grupo de trabajo.
La secretaria Daniele Cardoso afirmó que la medida convierte la integridad en una política pública de Estado.
El encuentro también anunció el primer curso de educación a distancia sobre el tema, ofrecido por la Academia Nacional de Policía.
La presencia del director general de la Policía Federal, Andrei Rodrigues, y de representantes de la United Nations Office on Drugs and Crime subrayó la dimensión internacional del marco de cooperación.
ANJL cuestiona el bloqueo del Desenrola 2 y señala contradicciones
Un deudor con R$ 20.000 en deuda de tarjeta de crédito que apuesta R$ 50 al mes será bloqueado de las plataformas licenciadas bajo Desenrola 2, pero seguirá teniendo acceso a bancos y entidades financieras con tasas de interés aún más altas.
Esta asimetría está en el centro de las críticas de la Associação Nacional de Jogos e Loterias, que representa a los operadores licenciados en Brasil.
La asociación reconoce la intención del gobierno, pero señala lo que califica como contradicciones “extremadamente relevantes”.
Estudios de Pay4Fun y LCA Consultoría indican que el gasto en apuestas no se encuentra entre los principales factores de endeudamiento de los hogares en Brasil. Las causas principales, según la ANJL, son los intereses del crédito rotativo de tarjeta y del descubierto bancario, que no están restringidos por el Desenrola 2.
La preocupación más concreta de la entidad es operativa: los apostadores bloqueados en las 84 plataformas licenciadas tienden a migrar hacia los miles de sitios ilegales que aún operan en el país, fortaleciendo un segmento sin compromiso con la salud financiera o mental de los usuarios.
La ANJL afirma apoyar medidas que combatan la percepción de las apuestas como dinero fácil o inversión, pero sostiene que dichas iniciativas deben ser proporcionales a las causas reales del endeudamiento.
Abogados de LatAm se destacan en el principal evento jurídico del sector
Un panel con especialistas en derecho del juego de cuatro países fue uno de los puntos destacados de la International Masters of Gaming Law Spring Conference, celebrada del 29 de abril al 1 de mayo en el Ritz Carlton Pentagon City, en Arlington, Virginia (región de Washington).
La International Masters of Gaming Law es una asociación por invitación con más de 300 miembros, incluidos abogados en ejercicio, directores jurídicos de las mayores empresas globales de gaming y asesores de reguladores nacionales.
Sus conferencias semestrales son consideradas el principal foro de intercambio intelectual y networking en el derecho global del juego.
Neil Montgomery, del estudio Montgomery, uno de los nombres más reconocidos en derecho de iGaming en la región, compartió el panel con Tomás Enrique García Botta, Luis Portela de Carvalho, Jaime Rivera-Emmanuelli y Juan Camilo Carrasco, representando a Argentina, Portugal, Puerto Rico y Colombia.
Montgomery calificó la recepción como positiva.
“Muy satisfecho de ver que el panel en el que participé fue aclamado por el público”, afirmó tras la sesión de cierre. “Fue una excelente conferencia. Gracias a los organizadores por otra experiencia impecable. Nos vemos en París.”
El protagonismo de un bloque latinoamericano en el IMGL refleja el creciente peso regulatorio de la región en el debate global. Brasil, Colombia y Argentina concentran algunos de los procesos de licenciamiento más activos del mundo en los últimos 24 meses, y sus especialistas legales comienzan a ocupar espacio en foros históricamente dominados por voces europeas y norteamericanas.
La próxima conferencia del IMGL se celebrará en París.
The post Semana regulatoria en Brasil: bloqueos, integridad deportiva y LatAm en Washington appeared first on Americas iGaming & Sports Betting News.
SCCG Management, a leading global advisory firm specializing in the gaming industry, is pleased to announce the appointment of Ivo Dimitrov as Vice President of Strategy and Operations, effective immediately.
Ivo brings over 18 years of professional experience spanning sports betting, product management, trading, operations, and commercial strategy. He joins SCCG from Pragmatic Play Sports, where he served as Senior Sportsbook Operations Manager and established a new cross-functional role at the center of the company’s B2B sportsbook business. In that capacity, he built and led operational readiness processes, managed a portfolio of third-party vendor relationships, and drove measurable commercial impact through cost optimization, reporting improvements, and stronger alignment between product, trading, and finance.
Prior to Pragmatic Play, Ivo held product and operations leadership roles at Sportradar, where he spent over six years as a Product Owner and Product Manager across the company’s Managed Platform Services division. He led product launches across multiple jurisdictions and channels, managed the company’s omnichannel sportsbook solution, and drove retail innovation across international markets. Earlier, he served as Managing Director and Head of Online at a leading sports betting operator in South-East Europe, where he delivered a threefold increase in online business through digital marketing, customer acquisition strategy, and international expansion across the region.
Ivo’s earlier career includes roles in strategic consulting at Affinia Volo in New York and equity research at GLG Partners, a leading Mayfair-based hedge fund in London, giving him a grounding in commercial strategy and capital markets that he brings to his work in gaming today.
In his new role at SCCG, Ivo will focus on strategic advisory, go-to-market execution, and partnership development for SCCG’s client-partners across established and emerging regulated markets. A core part of his mandate will be driving the implementation of Operational AI across SCCG’s advisory practice, helping client-partners leverage intelligent automation, predictive analytics, and AI-driven tools to improve decision-making, streamline operations, and unlock new revenue opportunities across their sports betting and iGaming businesses.
Operating from SCCG’s European base, Ivo will strengthen the firm’s global presence while supporting its growing portfolio of sports betting and iGaming ventures.
“Ivo is exactly the kind of leader we need as SCCG continues to expand its global reach,” said Stephen Crystal, Founder and CEO of SCCG Management. “He combines deep sportsbook expertise with sharp commercial instincts and real operational credibility. He has built products, managed vendors, launched in new markets, and driven commercial results at every stage of his career. That end-to-end experience is rare and valuable. I am thrilled to welcome him to the team at a moment when SCCG is moving faster than ever.”
“SCCG’s ability to connect the right people, products, and opportunities across the global gaming ecosystem is unmatched, and the breadth of what the team is building right now is exactly the environment I want to contribute to,” said Ivo Dimitrov. “I am excited to bring my operational and strategic experience to the team and to help SCCG’s client-partners navigate the next wave of growth in sports betting, iGaming, and beyond.”
Ivo holds a BSc (Hons) in Economics and Management from Aston University, UK, and has completed the Software Product Management specialization from the University of Alberta.
The post SCCG Management Appoints Ivo Dimitrov as Vice President of Strategy and Operations appeared first on Americas iGaming & Sports Betting News.
-
Eastern Europe6 days agoSoft2Bet launches Zinx iGaming and sportsbook brand in Romania
-
Africa6 days ago
Amusnet and Goldrush Strike Strategic Partnership to Enhance SA Online Gaming
-
AGLC6 days ago
Inspired Entertainment Secures Alberta iGaming Supplier Registration
-
1spin4win6 days ago
1spin4win partners with OdiBets to strengthen its presence in Africa
-
Africa6 days ago
TaDa Strengthens its Presence in South Africa Through New Partnership with Sunbet
-
Betting and Gaming Council6 days ago
Betting and Gaming Council Appoints Kane Purdy as New Chair
-
Anatel7 days ago
El choque entre crecimiento, política y supervisión en Brasil
-
Amusnet6 days ago
Amusnet Officially Enters the Philippine Market
