Bally's

Playson deepens UK presence after multi-brand tie-up with Bally’s and Intralot

Published

2 hours ago

April 2, 2026

Playson, the successful digital entertainment provider, has considerably expanded its presence in the UK following its launch with Bally’s Intralot, a top global iGaming and lottery organization.

The notable collaboration involves the launch of Playson’s leading games across six of Bally’s Intralot’s UK brands, such as Jackpotjoy, Virgin Games, Monopoly Casino, Rainbow Riches Casino, Bally Bet, and Double Bubble Bingo, providing its offerings to millions of engaged players across the country.

Enabled by a smooth integration through Relax Gaming’s aggregation platform, the launch showcases a range from Playson’s established portfolio, featuring 4 Pots Riches: Hold and Win, 4 Supercharged Clovers: Hold and Win, and Diamonds Power XXL: Hold and Win. Every title is noted for its captivating mechanics, refined visuals, and effective performance in enhancing player retention and acquisition across regulated markets.

The agreement represents a significant milestone in Playson’s strategy for UK expansion, solidifying its status as a reliable supplier that can provide high-quality, data-driven content at scale in one of the most established and tightly regulated markets in the industry.

The partnership also creates a distinct avenue for additional growth, as both firms look into chances to broaden the collaboration into more regulated markets, such as Spain, Greece, and Ontario.

Conor Jenner, Senior Sales Manager at Playson, said: “Launching across all six of Bally’s Intralot’s UK brands is a significant achievement for Playson and highlights the strength and consistency of our portfolio. The UK is a key strategic market for us, and partnering with an operator of this calibre allows us to deliver our content to a vast and highly engaged audience.

“We are confident our games will resonate strongly with players and look forward to expanding this successful collaboration into new markets.”

Richard Harris, Chief Commercial Officer B2C at Bally’s Intralot, added: “Playson has built a strong reputation for delivering high-quality, engaging content that performs consistently across regulated markets. Integrating their portfolio across our UK brands enhances our offering and provides our players with a diverse range of proven titles.

“We are pleased to partner with Playson and look forward to growing this relationship across multiple markets.”

The post Playson deepens UK presence after multi-brand tie-up with Bally’s and Intralot appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Up Next

Zitro Achieves Scope 2 Emissions Neutrality Across its Facilities in Spain

Don't Miss

Navigating South Africa’s 2026 iGaming Shakeup

Ahmed Baker Chief Commercial Officer at Incentive Games

Bally’s Intralot and Incentive Games Join Forces to Introduce Real-Money Games

Published

3 weeks ago

March 9, 2026

Wladimir P.

bally’s-intralot-and-incentive-games-join-forces-to-introduce-real-money-games

Incentive Games, the B2B gaming provider recognized for its data-centric design and unique player experiences, has revealed a new collaboration with Bally’s Intralot, a well-known entity in the global gaming and entertainment sector.

Offered via Incentive Studios, the real-money gaming segment of Incentive Games, this partnership will present a collection of real-money games to Bally’s Intralot brands and their players.

The collaboration signifies an exhilarating advancement for both firms, merging Incentive Studios’ proficiency in top-performing real-money content with Bally’s Intralot premier platform and worldwide presence.

Ahmed Baker, Chief Commercial Officer at Incentive Games, said, “Our real-money portfolio is designed to deliver both entertainment and strong commercial performance. Partnering with Bally’s Intralot gives us the opportunity to showcase our unique approach on a global stage, and we’re thrilled to be working alongside such a talented team.”

Dezso Pazmany, Director of Product Operations at Bally’s Intralot said, “I’m thrilled for our launch with Incentive Studios, their exciting and innovative games will be a great addition to our portfolio. It’s amazing to be able to deliver fresh and engaging experiences to our players.”

Earlier this year, the initial games from Incentive Studios’ collection debuted on the Bally’s Intralot platform, with additional titles expected to arrive in 2026.

This collaboration furthers Incentive Games’ reach into regulated global markets — building on recent license approvals in the UK, Ontario and Michigan — and highlights the firm’s increasing status as a reliable real-money gaming provider.

The post Bally’s Intralot and Incentive Games Join Forces to Introduce Real-Money Games appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Amy Brewis Head of Account Management at Realistic Games

Realistic Games strengthens UK presence with Bally’s collaboration

Published

6 months ago

September 24, 2025

George Miller

realistic-games-strengthens-uk-presence-with-bally’s-collaboration

Reading Time: < 1 minute

Realistic Games, the casino content developer, has joined forces with global entertainment powerhouse Bally’s Interactive, further reinforcing its foothold in the UK’s regulated iGaming market.

Through the agreement, Bally’s Interactive has integrated a selection of Realistic’s standout titles into its platforms.

The initial rollout features Book of Bass, Catch 22: Frozen Fortune, and recent hits such as 9 Rhino Fast Fire, Emerald Frenzy, and Phantom Tides.

This collaboration comes amid a period of strong commercial momentum for Realistic Games, driven by a number of recent partnerships. Together, these deals highlight the developer’s continued growth trajectory and commitment to delivering high-quality content to regulated markets.

Amy Brewis, Head of Account Management at Realistic Games, said: “We are thrilled to be partnering with Bally’s Interactive, a global leader in the casino industry. This strategic alliance enables us to accelerate our expansion in the UK’s regulated market and bring our exciting titles and growing roadmap, to a broader audience.

“We remain confident that our current lineup and the titles yet to come, will resonate strongly with players and support Bally’s ambition to deliver an unforgettable digital entertainment experience.”

Dezso Pazmany, Director of Product Operations at Bally’s Interactive, said: “We’re delighted to join forces with Realistic Games, whose growing portfolio is a strong fit for our UK audience. Their engaging content aligns well with our commitment to delivering exceptional player experiences across our platforms.

“At Bally’s, we’re focused on collaborating with forward-thinking content providers that share our vision for exceptional player experiences. We’re confident this partnership will deliver strong results and further elevate our digital entertainment strategy in key regulated markets.”

The post Realistic Games strengthens UK presence with Bally’s collaboration appeared first on European Gaming Industry News.

Bally's

NYC Council Rejects Bally’s $4B Bronx Casino Bid

Published

9 months ago

July 17, 2025

GamingAmericas.com

nyc-council-rejects-bally’s-$4b-bronx-casino-bid

The New York City Council has rejected Bally’s land-use rezoning proposal for its planned $4 billion Bronx casino.

The City Council voted 29-9, with four abstentions, against gaming giant Bally’s request to rezone parkland for commercial use at the Bally’s Golf Links at Ferry Point property it operates in the Bronx. The move effectively ended Bally’s shot to secure the required land use and other zoning approvals needed for winning a casino license. The motion to disapprove of Bally’s request was put forward by Bronx Councilwoman Kristy Marmorato.

The proposed $4 billion Bally’s Bronx hotel and casino resort, totaling more than 3 million square feet, was planned for roughly 16 acres of parking lots and the practice green area at Bally’s Golf Links at Ferry Point. The complex’s design includes a 500,000-square-foot casino with 3500 gaming machines and 250 table games, a 500-room upscale hotel and a 2000-person event center.

Bally’s, in its official application filed in late June with the New York State Gaming Commission, called Bally’s Bronx a “once-in-a-generation” investment. “This development represents an audacious vision to develop a former landfill and transform it into an economic engine for the Bronx — the borough’s single largest private development.”

Without Bally’s in the running, the field of New York casino contenders narrows to seven. Three developers previously ended their plans, including the $12 billion Hudson Yards West casino proposal from Related Cos., Oxford Properties and Wynn Resorts. The group dropped its bid following strong community opposition.

Three casino licenses are available for the downstate region that includes New York City. A viable bidder would have to secure a two-thirds majority vote from a community advisory committee before a proposal could advance to the next round and be considered by the state’s Gaming Facility Location Board, which will make its final decision by Dec. 1. In addition to a $1 million filing fee, the teams selected would each have to pay a $500 million license fee while also meeting the requirement of a $500 million minimum capital investment.

If none of the bids secures enough committee votes, the state will not issue any licenses.

The post NYC Council Rejects Bally’s $4B Bronx Casino Bid appeared first on Gaming and Gambling Industry in the Americas.