FairPlay Sports Media

FairPlay Sports Media Launches ‘Customer Insights’, Delivering Objective Truth on Bettor Sentiment

Published

3 hours ago

March 26, 2026

fairplay-sports-media-launches-‘customer-insights’,-delivering-objective-truth-on-bettor-sentiment

FairPlay Sports Media (FPSM), a leading sports media and BetTech network, has unveiled FairPlay Customer Insights, a continuously updated commercial decision-making engine built exclusively for UK betting operators.

Powered by a verified panel of over 1,000 active UK bettors, the self-serve dashboard gives operators instant, objective visibility into brand perception, product feature popularity, and competitive performance.

“A major challenge operators face today is understanding exactly why bettors switch apps,” said Jerome Underhill, Chief Operating Officer at FairPlay Sports Media. “Traditional market research is often too slow, expensive, and disconnected from day-to-day commercial decisions. FairPlay Customer Insights was built as a real-time decision-making engine, providing product teams with clarity on how core features—like their Bet Builder—compare to the competition, while helping media teams pinpoint the triggers that convert transient bonus users into loyal, long-term players.”

The platform updates quarterly to track trends over time and includes ‘flash research’ capabilities, enabling operators to submit custom queries to the panel ahead of major events such as the upcoming World Cup. This feature helps operators de-risk campaign planning with actionable insights.

FairPlay is currently onboarding a select group of operators for a 30-day Phase 1 Proof of Concept, offering company-wide access to validate the platform’s intelligence against operational challenges.

The post FairPlay Sports Media Launches ‘Customer Insights’, Delivering Objective Truth on Bettor Sentiment appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Andrew Bramley Commercial Director at FairPlay Sports Media

UK Sportsbooks Recognised in the 2026 ‘Oddschecker Endorsed’ Campaign

Published

2 months ago

February 3, 2026

Wladimir P.

uk-sportsbooks-recognised-in-the-2026-‘oddschecker-endorsed’-campaign

bet365 Leads Pack with Three Category Accolades

Oddschecker, the UK’s leading betting comparison service and FairPlay Sports Media brand, has announced which sportsbooks have been recognised in the 2026 edition of the ‘Oddschecker Endorsed’ honours list, which encompasses several categories covering the most important products and offerings to UK bettors.

Standout sportsbooks from the 2026 accolades include bet365, having come out on top in three categories including ‘Best Bet Builder’, ‘Best In-Play Product’, and the blue riband category of ‘Most Popular Sportsbook’. It was a repeat of the category successes seen in 2025, with the brand ranking top in betslip activity on oddschecker for every month in 2025.

Other brands to achieve recognition include Betfred for its Football Product, attracting an 82% favourable rating from customers, and William Hill for its Horse Racing product, supported by a successful launch of Horse Racing Bet Builder in 2025 seeing the Evoke brand achieve a standout 67% positive customer rating.

Unibet came out on top as ‘Most Generous Bookmaker’ with 72% of surveyed Unibet customers describing the brand as highly rewarding, whilst BoyleSports picked up the gong for ‘Best New Promotion’ with their ‘1 UP Early Payout’ offering launched earlier in 2025. PricedUp claimed ‘Best New Bookmaker’, attracting significant volumes of new customers in the brand’s maiden year on Oddschecker.

Matchbook took home ‘Best Odds on Football’ via its Exchange product, whilst AK Bets claimed ‘Best Sportsbook Odds’ with the brand’s tight overround strategy proving particularly popular amongst Oddschecker users.

Spreadex and Quinnbet were the remaining operators to receive ‘Oddschecker Endorsed’ recognition, with the brands seeing significant gains in betslip activity across Football and Horse Racing respectively over the last 12 months.

Judged on both proprietary quantitative data over the last 12 months, such as site traffic and betting activity across the oddschecker site, plus qualified factors such as user opinion and perceived product quality, recognised brands can now apply to license the ‘Oddschecker Endorsed’ branding across their marketing assets for 2026. Utilisation of oddschecker branding has been proven in partnerships with the likes of William Hill and Sky Bet to boost customer trust and engagement in competitive betting environments.

Andrew Bramley, Commercial Director at FairPlay Sports Media, said: “Oddschecker brings a unique combination of betting expertise and accessible data, encompassing traffic insights, odds and promotion comparison, and qualified user perceptions. Leveraging these strengths, we’re proud to once again provide the ‘Oddschecker Endorsed’ stamp as a trusted recognition of the industry’s top sportsbooks in their respective categories.

Congratulations to all those recognised for their achievements across highly competitive fields. We look forward to collaborating with our distinguished partners to further leverage our rich data set and maximise the impact of their marketing plans through 2026 and beyond.”

The full list of ‘Oddschecker Endorsed’ sportsbooks are as follows:

– Best Bet Builder – bet365

– Best In-Play Product – bet365

– Best Safer Gambling Tools – Sky Bet

– Best Football Product – Betfred

– Best Horse Racing Product – William Hill

– Best Odds on Football – Matchbook

– Best Sportsbook Odds – AK Bets

– Most Generous Bookmaker – Unibet

– Best New Promotion – BoyleSports (1UP Early Payout)

– Best New Bookmaker – PricedUp

– Rising Star – Football – Spreadex

– Rising Star – Horse Racing – Quinnbet

– Most Popular Sportsbook – bet365

The post UK Sportsbooks Recognised in the 2026 ‘Oddschecker Endorsed’ Campaign appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

FairPlay Sports Media

ODDSCHECKER+ LAUNCHES IN US, GIVING CONSUMERS ACCESS TO MARKET-LEADING AI PREDICTION TOOLS

Published

1 year ago

October 1, 2024

GamingAmericas.com

oddschecker+-launches-in-us,-giving-consumers-access-to-market-leading-ai-prediction-tools

FairPlay Sports Media brand and leading global odds comparison site oddschecker has launched its US-first subscription service oddschecker+, which will provide its rapidly growing US customer base with state-of-the-art betting and insight tools to help them level the playing field with their chosen sportsbooks.

Included in both the app and browser versions of the oddschecker+ service will be access to Positive Value Bets, an AI-powered tool that performs over 100 million odds projections each week to highlight prices where the probability of winning is greater than the real-time line suggests.

The first three weeks of the NFL season have already demonstrated the Positive Value Bets tool’s path to profit, with a +20% ROI on recommended moneyline bets, +9% against the spread with a 56% win rate, and +17% return (61% win rate) on total lines. The yields are even more impressive on underdog bets and those with +100 or higher odds, with the positive EV service returning +29% on moneyline bets, +26% on spread bets, and +21% on totals.

Oddschecker+ will also feature Public Betting Splits where subscribers can see the weight of money on sporting events and the type of bettor taking certain positions.

Both these tools will showcase the best odds available from all major US sportsbooks across major sports, including NFL, college football, MLB, and WNBA, while the services’ seamless betslip functionality allows users to add bets and personalize parlays before linking out to the best value sportsbook.

The launch leverages the tech integrations that came with FairPlay Sports Media’s acquisition of AI betting pioneers Quarter4 earlier in 2024, with this collaboration with oddschecker demonstrating the deeply integrated AI capabilities of all FairPlay brands around the world.

Stuart Simms, Group CEO at FairPlay Sports Media, commented on the launch: “The average US bettor takes their data and insight far more seriously than many more established sports betting markets, and we want to give them the tools to take on their chosen sportsbooks, giving them the best chance of finding more value, more often.

“The search for positive expected value is common parlance across the US, although every tipster has their own way of seeking it out. With oddschecker+ and its tools such as Positive Value Bets, we’re democratising this process, giving customers access to our unrivalled AI capabilities that translate millions of odds projections each day into valuable betting knowledge that levels the playing field between the sportsbook and the consumer.”