Context Networks
Context Networks Announces Strategic Partnership with Sureway Games
Context Networks, a leader in contextual, place-based media solutions for regulated environments, has announced a strategic partnership with Sureway Games, a leading provider of cashless payment kiosks and technology for the gaming and amusement industry. Under the agreement, Sureway Games will serve as an authorized distributor of Context Networks’ media solutions, with the Surepay Station kiosk acting as a primary platform for deployment.
Context Networks: CPMN (Contextual Promotions Media Network) is a systems-integrated media platform that enables the secure, compliant delivery of contextual advertising and promotional content within regulated gaming and entertainment environments.
The partnership brings together Sureway’s rapidly expanding footprint of Surepay Station kiosks with Context Networks’ expertise in high-engagement, location-based media creating a new, incremental revenue opportunity for operators while offering advertisers access to highly engaged, in-venue audiences.
“This partnership extends Surepay Station beyond payments and into a systems-aligned media channel. By combining cashless transaction workflows with Context Networks’ contextual media capabilities, operators can activate incremental, non-gaming revenue while advertisers reach patrons at moments of high engagement inside the venue,” said Jeff Blair, President of Sureway Games.
Surepay Station, Sureway Games’ flagship cashless kiosk, is designed to reduce cash handling, improve operational efficiency, and enhance the player experience. With the integration of Context Networks’ CPMN, the kiosk also functions as a digital media channel, delivering targeted, context-aware messaging at moments of high patron engagement—directly at the point of transaction.
“By integrating CPMN with Surepay Station, operators can extend the value of their existing kiosk footprint beyond payments. This partnership enables operators to activate new, non-gaming revenue streams while delivering relevant, well-timed messaging that enhances—not interrupts—the patron experience,” said Matthew Olden, Chief Executive Officer of Context Networks.
Context Networks’ CPMN is purpose-built for environments where attention and compliance matter most. When deployed on Surepay Station kiosks, advertisers benefit from repeated exposure to patrons during high-intent moments, while operators gain a turnkey media capability without added operational complexity or disruption.
“Sureway Games has built one of the most operator-friendly cashless kiosk platforms in the industry. Surepay Station is a natural extension point for CPMN, giving brands a premium, context-driven way to reach patrons while helping operators monetize their infrastructure more effectively,” added Olden.
Under the agreement, Sureway Games will offer Context Networks’ media capabilities as part of its Surepay Station deployments, providing operators with a streamlined solution that includes hardware, software, support, and media enablement through a single point of contact.
The partnership reflects a shared vision to modernize in-venue experiences, reduce friction for operators, and create sustainable, non-gaming revenue opportunities across gaming, amusement, and entertainment locations nationwide.
The post Context Networks Announces Strategic Partnership with Sureway Games appeared first on Americas iGaming & Sports Betting News.
Context Networks
Mobiquity Technologies and Context Networks Expand Casino Media Network Reach and Scale Through Nationwide ATM Integration
Mobiquity Technologies Inc. and Context Networks announced a strategic expansion of their casino-focused media ecosystem through the integration of digital advertising capabilities across a nationwide ATM infrastructure.
This initiative transforms high-traffic ATM locations into programmatic digital media assets, significantly extending the networks scale while enhancing advertisers’ ability to execute targeted campaigns within key Designated Market Areas (DMAs).
The ATM footprint spans more than 120,000 machines operated by thousands of independent operators nationwide, creating substantial incremental digital out-of-home (DOOH) inventory across retail, hospitality and gaming-adjacent environments.
Together, Mobiquity and Context Networks are enabling advertisers to reach consumers across multiple high-engagement touchpoints:
• Inside the Casino – Engaging guests at one of the most consistent transaction points on the gaming floor.
• Outside the Casino – Expanding impressions into surrounding retail and high-traffic community locations within the same DMA.
• Cross-Environment Retargeting – Leveraging data-driven capabilities to extend campaigns beyond the casino floor, enabling continued engagement before, during, and after the casino visit.
By connecting casino-based media assets with broader ATM placements, the combined platform increases network density within targeted markets, giving brands greater reach and campaign continuity.
“Integrating ATM media into our broader ecosystem materially increases scale and strengthens our ability to deliver measurable reach across defined markets. This expansion enhances the value to advertisers seeking consistent engagement inside and outside the casino environment,” said Dean Julia, CEO of Mobiquity Technologies.
“This integration represents another step in building a unified retail and gaming media network. By extending our reach into high-frequency ATM touchpoints, we create new monetization opportunities for operators while delivering expanded audience access for brands,” said Matthew Olden, CEO of Context Networks.
The post Mobiquity Technologies and Context Networks Expand Casino Media Network Reach and Scale Through Nationwide ATM Integration appeared first on Americas iGaming & Sports Betting News.
Andrew Cardno Chief Technology Officer of QCI
QCI and Context Networks Partner to Explore a New Revenue Stream in the Digital Marketplace
Quick Custom Intelligence (QCI), a leading provider of data activation solutions for the gaming and hospitality industries, announced a reactivation of their partnership with Context Networks to explore new opportunities for casinos to generate revenue through the global digital marketplace. By integrating Context Networks’ advanced Contextual Promotions Media Network
(CPMN) into the latest version of QCI’s Enterprise Platform (AGI55), casinos can potentially monetize screentime on player devices by offering it to advertisers.
This collaboration enables casinos to sell advertising space based on player engagement levels, with revenue tied to the duration of ads displayed on secondary gaming screens. With high levels of player interaction, this previously untapped resource presents a substantial revenue opportunity for operators.
The partnership merges Context Networks’ expertise in delivering dynamic, personalized content with QCI’s powerful data activation and artificial intelligence capabilities. This synergy allows casinos to leverage real-time data to enhance the gaming experience, drive customer engagement, improve retention, and optimize marketing efforts.
If new revenue streams are of interest to your organization and you have HTML compliant secondary screens, please reach out and see if you are good fit to test this new innovation.
“Context Networks has consistently been at the forefront of customer engagement and advertising technology within the gaming industry,” said Matthew Olden, CEO of Context Networks. “Our collaboration with QCI enhances the guest experience by incorporating personalized advertising, boosting customer interaction, and delivering a strong return on investment for casino operators.”
Andrew Cardno, Chief Technology Officer of QCI, added, “I am excited to support this innovation, as it holds significant potential. Our mission has always been to provide casinos with the most advanced tools available. By integrating Context Networks’ cutting-edge advertising technology into our QCI Enterprise Platform AGI55, we are offering an unprecedented value proposition to our customers, empowering them to enhance guest engagement and achieve operational excellence.”
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