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MiFinity Launches Premium Loyalty Programme “MiRewards”
MiFinity, the award-winning global payments provider, has launched MiRewards, a premium loyalty programme designed to celebrate and reward its customers. Seamlessly integrated into the MiFinity eWallet, MiRewards transforms everyday payments, top-ups and withdrawals into MiPoints that can be redeemed in-account for cash credits and other exclusive rewards.
Free to join and effortless to use, the programme recognises long-term engagement through four distinctive tiers: Classic, Exclusive, Signature and Elite – with Signature and Elite created especially for MiFinity’s VIP customers, offering enhanced earning rates, dedicated support and exclusive invitations.
Built entirely in-house and free of any third-party software or plugins, MiRewards gives MiFinity complete control over programme design, security and future innovation – from granular earn rules to partner integrations and country-specific experiences. The result is a flexible, data-driven programme designed to deepen engagement, improve retention and add tangible value for customers and merchants across MiFinity’s supported verticals.
Paul Kavanagh, CEO of MiFinity, said: “MiRewards is the next step in MiFinity’s product evolution – a simple, transparent way to give back to customers for the transactions they already make. It reflects our ongoing commitment to rewarding loyalty and strengthening long-term relationships with our customers. Because we built the MiRewards platform ourselves, we have the freedom to keep improving it; from expanding partner offers to introducing new benefits that deepen engagement and enhance retention.”
MiRewards goes beyond traditional loyalty models by rewarding both everyday activity and key milestones. Customers earn MiPoints automatically on eligible transactions and can also collect bonus points for completing actions such as their first deposit, KYC verification, IBAN setup or card verification. This gamified approach makes the experience more interactive and rewarding, giving customers multiple ways to grow their points balance and unlock higher tiers faster.
Key Highlights:
• Always-on earning – Earn MiPoints on eligible eWallet activity automatically.
• Simple redemption – Redeem MiPoints for cash credits in a few taps, with more benefits being added over time.
• Scaled rewards – Higher tiers unlock boosted earn rates and VIP-style perks.
• Bonus opportunities – Collect extra MiPoints for completing key actions, encouraging engagement and gamification.
• Future-ready – In-house platform enables rapid iteration, partner rewards and market-specific experiences.
MiRewards enhances the overall MiFinity experience by giving customers more reasons to engage with the platform and enjoy tangible rewards for their everyday activity. For merchants and partners, that means stronger customer satisfaction, deeper trust and greater loyalty; all within a seamless, secure payment ecosystem that adds value without adding friction.
“Launching MiRewards marks an exciting milestone for MiFinity, but it’s far from the finish line. We have an ambitious roadmap of new features and partnerships ahead that will keep adding value for customers and partners worldwide,” said Paul Kavanagh, CEO of MiFinity.
The post MiFinity Launches Premium Loyalty Programme “MiRewards” appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Big Daddy Gaming
Big Daddy Gaming® goes live with casino games aggregator St8
Big Daddy Gaming® has entered a content distribution partnership with St8, a fast-growing casino aggregator with a strong footprint across regulated European markets and a recent expansion into Canada.
Under the agreement, Big Daddy Gaming’s early portfolio will be integrated into St8’s single-API platform, providing operators with seamless access to the studio’s distinctive Reel Fun. Real Value. content offering.
This partnership is part of Big Daddy Gaming’s ongoing commercial momentum, supporting the newly launched studio’s expansion into key regulated European markets.
As part of the rollout, St8 will onboard an initial selection of Big Daddy Gaming’s early titles, including Going Ape, Legacy of Desperados, and Redneck Dynamite, all featuring high-impact mechanics designed to maximize operator value.
Leveraging St8’s established presence in multiple regulated markets and reputation for fast, stable integrations, the partnership offers Big Daddy Gaming® a scalable distribution channel to accelerate its European growth strategy.
Erland Hellström, CEO at Big Daddy Gaming®, said: “Partnering with St8 is a big step forward for us at this early stage. Their compliance credentials and strong operator network make them an ideal aggregator to help deliver our content to the right markets quickly and reliably. We are delighted to be working together and look forward to seeing our first titles go live through St8’s platform.”
Vladimir Negine, CEO at St8, added: “Big Daddy Gaming® is one of the standout new studios to launch this year, and their early portfolio shows real promise. Their creative DNA and focus on delivering genuinely entertaining content make them a valuable addition to our offering. We’re excited to introduce their first wave of titles to our operator partners and expect a strong reception from players.”
The post Big Daddy Gaming® goes live with casino games aggregator St8 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Denmark
ELA Games Strengthens Danish Market Presence via Stake.dk Tie-Up
The partnership enhances ELA’s European strategy, bringing its high-quality creative portfolio to an important market.
ELA Games is excited to reveal a significant collaboration with Stake.dk, the Danish division of the globally recognized betting brand, Stake. The agreement will incorporate the creative excellence and strong performance of ELA Games’ expanding portfolio into the Stake.dk platform, enhancing the operator’s localized content selection.
With this collaboration, Stake.dk players will receive instant access to ELA Games’ distinctive “WinPot” features and narrative-based slots. The integration features the studio’s best-selling games alongside the visually captivating journey, Wealth of Legends. This partnership allows Stake’s Danish clients to access the same high-quality, engaging content that is contributing to ELA Games’ achievements throughout Europe.
Collaborating with a brand as internationally acknowledged as Stake marks a significant achievement in ELA’s growth approach, confirming its status as a preferred provider for Tier-1 operators in regulated markets such as Denmark.
“At Stake Denmark we are thrilled to welcome ELA Games as we continue to elevate our offering to the Danish market. Our goal has always been to provide local players with a world-class gaming experience, and integrating ELA Games’ high-performance portfolio, including fan favorites like Wealth of Legends is a major step toward that. Their unique mechanics and immersive storytelling perfectly complement our brand’s innovative edge, and we look forward to seeing our players engage with this exciting new content,” said Peter Eugen Clausen, Managing Director of Stake.dk
Marharyta Yerina, Managing Director of ELA Games, added: “Stake is one of the most bold and recognizable names in our industry, so launching with Stake.dk is a massive achievement for us. We know their players expect fast-paced, high-quality action, which is exactly what titles like It’s Shark Time and Cash of Gods deliver. We are thrilled to bring our vision of immersive gaming to their expanding Danish community.”
The post ELA Games Strengthens Danish Market Presence via Stake.dk Tie-Up appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Brazilian market
ThrillTech enters Brazilian market with EstrelaBet
ThrillTech, a global leader in side-bet jackpot technology for iGaming operators and game studios, has partnered with EstrelaBet to launch ThrillPots in the regulated Brazilian market. EstrelaBet has established a strong presence in Brazil by embracing innovation and collaborating with international technology partners, making it an ideal launch partner for ThrillTech’s market entry.
This partnership marks ThrillTech’s first operator deal in Brazil and follows the company’s expansion into the market under a regulated framework. Through the agreement, ThrillPots will be integrated into EstrelaBet’s platform as ThrillTech continues to grow its presence across Latin America’s regulated iGaming markets.
The EstrelaBet collaboration builds on a year of robust momentum for ThrillTech, following recent operator launches including a deal with NordPlay. In 2025, the company expanded its regulatory footprint to 10 jurisdictions, achieved ISO 27001 certification, and strengthened its senior leadership team in preparation for further geographic growth. ThrillTech’s ThrillPots and ThrillDrops products are now deployed across 10 regulated markets worldwide.
Ben Bradtke, Co-Founder of ThrillTech, said: “This partnership brings ThrillTech into Brazil, which is a market that’s developed fast and is setting the pace for regulated growth in the region. EstrelaBet knows the market inside out, and together, we’re bringing ThrillPots live and opening up new jackpot experiences for Brazilian players.”
Pedro Schmidt, Chief Commercial Officer for EstrelaBet, added: “This partnership introduces a new jackpot technology to the Brazilian regulated market. We are pleased to be among the first operators to make this solution available locally, expanding the range of experiences offered to our players while maintaining our commitment to responsible gaming.”
The post ThrillTech enters Brazilian market with EstrelaBet appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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