ClearStake, the London-based player verification platform, has announced the appointment of industry veteran Luke Cousins as a Commercial Advisor. The move comes as ClearStake accelerates its growth following a successful £1.5 million funding round in late 2025.

Cousins brings over 15 years of experience to the role, having previously served as Commercial Director at Playbook Engineering. His background includes senior positions at Pentasia and consultancy work for major brands like Unikrn (Entain), Hypometer, and Moja Group.

Scaling the “ID by Bank” Revolution

Cousins will focus primarily on the commercial rollout of ID by Bank, a product designed to solve the “drop-off” problem in UK iGaming by replacing manual document uploads with instant, bank-verified identity checks.

How ID by Bank Transforms Onboarding:

• Instant Verification: Players verify their name, address, and DOB directly through their banking app in under 30 seconds.

• Reduced Fraud: Uses biometric authentication via banking apps to eliminate deepfakes and document tampering.

• Increased Conversion: Already proven to significantly boost First Time Depositor (FTD) rates by removing friction at the point of registration.

“ClearStake is tackling one of the most persistent problems in UK iGaming – player drop-off at the point of verification,” said Luke Cousins. “ID by Bank is a genuinely practical solution that improves conversion without compromising on compliance.”

Strategic Growth and Backing

The appointment of Cousins follows a string of high-profile additions to the ClearStake advisory board, including:

• Paul Myatt: Former NetEnt and Aspire Global executive (Sales & Marketing).

• Alistair Boston-Smith: Former Bede Gaming executive (Strategy Advisor).

The company’s recent £1.5m funding round attracted a “who’s who” of industry investors, including Savvas Fellas (MrQ CEO), Michael Brady (Bede Gaming founder), Max Wright (White Hat Gaming founder), and Paddy Power.

Partnership Momentum

ClearStake’s technology is already integrated with leading UK operators such as tombola, MrQ, and Ivy Casino. The platform’s ability to provide “audit-ready” data has made it a preferred choice for operators navigating the UK Gambling Commission’s evolving affordability and AML frameworks.

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ClearStake, the platform transforming player verification in UK iGaming, has joined forces with Paul Myatt to support their sales and marketing efforts.

Myatt will help drive sales of ClearStake products, including ID by Bank, a new solution that enables operators to verify player identity instantly through banking apps. The product is designed to improve FTD conversion, reduce fraud and cut the volume of manual reviews.

Over a 15-year career in gaming, Myatt has previously held senior commercial and business development roles at NetEnt, QuickSpin and Aspire Global.

ClearStake CEO Martin Burt said: “Paul has a proven track record of helping major iGaming businesses commercially scale. His experience across both supplier and operator landscapes makes him the ideal partner to support sales and help us drive further revenue. This engagement strengthens our ability to scale ClearStake and support more operators with innovative verification solutions.”

ClearStake advisor Paul Myatt added: “I have followed ClearStake’s progress closely and it is clear the company is solving a real problem for operators. ID by Bank is a product with huge potential to improve onboarding and reduce cost, and I am excited to support the team as ClearStake moves into its next phase of growth.”

Last month, ClearStake completed a GBP 1.5 million funding round backed by leading names across the iGaming industry. The investment will accelerate growth and support the rollout of ID by Bank, already being used by several major UK operators including MrQ.

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