Digital Games

Scientific Games Partners with LEIA to Drive Digital Innovation Across European Lotteries

Published

4 hours ago

January 20, 2026

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Scientific Games has strengthened its position in the European digital lottery market after being selected as a strategic digital partner by the Lotteries Entertainment Innovation Alliance (LEIA). The alliance brings together five of Europe’s most prominent lottery operators: Danske Spil (Denmark), FDJ United (France), Norsk Tipping (Norway), Svenska Spel (Sweden), and Veikkaus Oy (Finland).

The partnership positions Scientific Games at the center of LEIA’s mission to accelerate digital transformation across member lotteries. By fostering collaboration and shared innovation, LEIA aims to enhance digital growth, strengthen market positions, and ensure responsible engagement with modern and younger adult audiences.

According to Morten Eriksen, CEO of LEIA, innovation is a cornerstone of the alliance’s strategy. The selection of Scientific Games reflects LEIA’s commitment to developing digital experiences that align with evolving consumer expectations while maintaining responsible gaming standards. Through this collaboration, LEIA seeks to balance technological advancement with social responsibility, a growing priority for European lottery operators.

Formed as a shared innovation platform, LEIA enables its members to access a collective marketplace for digital games and services. This structure allows participating lotteries to benefit from improved scalability, faster time-to-market, and reduced development costs through shared resources and purchasing power. The alliance model is designed to streamline operations while encouraging creativity and experimentation in digital lottery content.

Under the newly signed two-year agreement, Scientific Games will deliver digital game projects aligned with LEIA’s strategic initiatives. As the world’s largest creator and supplier of lottery games, Scientific Games will also provide localized digital titles from its extensive portfolio of more than 270 premium games developed by SG Studios. In addition, the company will design bespoke digital games tailored to the unique preferences and regulatory environments of individual LEIA markets.

Matt Lynch, President of Digital at Scientific Games, highlighted the long-standing relationship between the company and LEIA’s member lotteries. He emphasized that the expanded partnership will support lotteries in reaching new audiences, enhancing engagement, and shaping the future of digital lottery entertainment across Europe.

Through this collaboration, LEIA will gain access to Scientific Games’ expansive library of over 100 licensed brands, alongside a growing catalog of digital instant games distributed via the SG Content Hub. This platform connects innovative third-party studios with lottery operators worldwide, expanding content diversity and accelerating innovation. Studios such as Random State, BWLoto EHF, and Harman Connected Services GmbH have also been selected as part of the LEIA collaboration, further enriching the alliance’s digital ecosystem.

Scientific Games currently serves more than 30 iLottery customers globally, delivering advanced digital solutions including CRM systems, loyalty programs, promotions, mobile and web applications, and second-chance initiatives. With operations spanning 150 lotteries in 50 countries, the company continues to play a pivotal role in shaping both retail and digital lottery experiences worldwide.

The partnership with LEIA underscores Scientific Games’ commitment to driving digital innovation at scale while supporting responsible growth in the European lottery sector.

The post Scientific Games Partners with LEIA to Drive Digital Innovation Across European Lotteries appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Scientific Games Enters Digital Collab with Lotteries Entertainment Innovation Alliance

Digital Games

Scientific Games Renews Popular SLINGO License for Five Years, Expands Portfolio to Include Instant Scratch, Draw, Monitor and Digital Games

Published

1 year ago

January 7, 2025

GamingAmericas.com

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Scientific Games announces the renewal of the global lottery company’s licensing agreement with Gaming Realms for the iconic SLINGO brand, continuing the exclusive partnership for five more years. This renewal brings SLINGO-branded retail and digital games to lotteries in Australia, Canada, Europe, New Zealand and the U.S.

As the industry’s leader in omnichannel game categories and licensed brands, Scientific Games will continue to expand its portfolio of SLINGO-branded instant scratch games to include terminal-generated instant win games such as Fast Play and monitor games like KENO, as well as iLottery and second-chance promotional games.

SLINGO launched as a combination of slots and bingo on the AOL Games platform in 1996 when public access to the internet was still new. It quickly became the most popular game on the platform and has only grown in popularity.

Since 2001, SLINGO has delighted millions of lottery players with its distinctive bingo-like gameplay. The brand’s popularity continues to rise, particularly in extended-play games that have seen remarkable growth. To date, SLINGO lottery games in Canada and the U.S. alone represent more than USD 1.9 billion in retail sales.

Tina Hoover, VP of Licensing for Scientific Games, said “We are thrilled to extend our successful collaboration with Gaming Realms, allowing us to continue delivering engaging SLINGO lottery experiences. The SLINGO brand is beloved by players and consistently performs as a top-tier lottery game, providing lotteries with a versatile platform that appeals across retail and digital formats. While SLINGO is consistently a top five brand in lottery instant scratch products, the brand’s potential in the eInstant products space is unlimited.”

With a portfolio representing more than 100 licensed brands, Scientific Games is the world’s largest lottery games company, providing retail and digital games, technology, analytics and services to 150 lotteries in 50 countries worldwide.

Mark Segal, CEO for Gaming Realms, said “We’re excited to renew our collaboration with Scientific Games, further extending the reach of the SLINGO franchise in the lottery market. The renewal illustrates the brand equity SLINGO commands across multiple verticals in the gaming and lottery space. We’re very proud of the licensing partnership with Scientific Games, which with this extension will take our partnership beyond 25 years of working together.”