DATA.BET Expands Basketball Player Props Through Strategic Odds Composer Partnership

DATA.BET, a leading provider of premium sportsbook solutions, has officially entered into a strategic partnership with sports data supplier Odds Composer. This collaboration is set to significantly strengthen DATA.BET’s basketball offering, introducing a vast array of new Player Props and expanding market depth for major global competitions.

The timing of the integration is particularly impactful, launching in the middle of the 2025/26 season to provide operators with enhanced tools to capture peak betting demand.

Deepening Market Coverage for the NBA and Beyond

The partnership allows DATA.BET to offer wider coverage of high-profile basketball events, including the NBA. By integrating Odds Composer’s specialized data feeds, the platform now provides:

• Granular Player Props: Focused on individual performances and specific in-game moments.

• Pre-Match & Live Flexibility: New markets are available across both environments, ensuring continuous engagement.

• Increased Market Depth: More betting options per game, allowing operators to differentiate their offerings.

For players, these new props make the betting experience more immersive by shifting the focus to the individual stars and statistical milestones they follow most closely.

Powering the Next Generation of Bet Builders

A core component of this partnership is the enhancement of DATA.BET’s Bet Builder. Player Props are a fundamental building block for modern betting features, and this integration directly supports the company’s product roadmap.

Operators can now offer more flexible Bet Builder combinations, allowing users to create highly personalized parlays within a single basketball game. This functionality is proven to boost engagement and provide a more premium, “sticky” betting experience.

“Expanding our basketball Player Props is an important step in making our sportsbook better,” said Otto Bonning, Head of Sales at DATA.BET. “This partnership lets us offer more markets, and by strengthening Bet Builder functionality, our clients can give players a more profitable betting experience and stay competitive.”

A Commitment to Scalable Growth

The collaboration reflects a shared vision for the future of sports data. By providing reliable and deep player markets, Odds Composer helps DATA.BET maintain its position as a top-tier solution for operators looking for sustainable growth across multiple verticals.

Kevin Liivamägi, CEO and Co-founder at Odds Composer, added:

“This partnership lets DATA.BET add our basketball Player Props to its growing sportsbook. We aim to provide reliable player markets for major competitions so that operators can offer deeper coverage during the most important times of the season.”

About DATA.BET

DATA.BET is a trusted sportsbook solution provider specializing in high-tech, data-driven products for the iGaming industry. With a focus on premium content and advanced features like Bet Builder and AI-powered tools, the company helps operators maximize their revenue and player retention.

For more information, visit the official DATA.BET website.

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