Gambling in the USA
Xtremepush Acquires Scrimmage to Deliver Only All-in-One Loyalty, CRM, and Gamification Solution
Xtremepush has announced the acquisition of US-based loyalty platform Scrimmage to empower customers with a market-first, unified platform featuring a native, real-time loyalty engine to complement its already successful CDP, CRM, and F2P products.
This strategic move accelerates and enhances the launch of XP Loyalty, which will offer operator customers the seamless delivery of a dynamic engine which integrates directly into the same data layer on its platform. This positioning allows for live personalisation at the granular level, raising the bar of loyalty offerings from useful “bolt-ons” to key engagement and retention drivers, both critical at a time when taxation and regulation are posing brand differentiation and marketing challenges.
Dan Taren, Scrimmage’s CEO, has already joined the Xtremepush team as Head of Loyalty Product, where he is utilising his expertise in igaming loyalty technology to ensure the smooth progress of the integration, which will see every line of code audited to fit with the brand’s best practice approach of a unified ecosystem, agnostic to partner product requirements, size, or complexity.
Once Scrimmage’s technology is fully deployed, Xtremepush expects to solve a core industry problem of generic programmes that function in isolation and do little to attract and retain players. Moving from basic points-based functions to a dynamic engine – which utilises points, missions, challenges, and levels, as well as operator currencies and personalised widgets – will ensure a faster return on lifetime value.
XP Loyalty is sector’s first solution fully controlled by CRM and marketing teams, and will plug directly into Xtremepush-influenced customer journeys, allowing for real-time iteration and cost efficiencies through minimising the cost of generosity, ensuring the right reward or loyalty nudge reaches the right player at the right moment.
Tommy Kearns, CEO and co-founder at Xtremepush said of the acquisition: “We endeavour to be the ‘experts in the room’ to give our customers the best opportunity to realise the full potential of their brands from a CRM, gamification, and now loyalty point-of-view. Bringing Scrimmage into the Xtremepush fold, along with its key innovator Dan Taren, will ensure we cement that position when it comes to retention conversations, and we’re already hugely satisfied by the initial progress.
“Through all of our products, we want to move the industry away from static legacy schemes and instead connect operators to their players in real-time and at the most personal level possible. With Scrimmage underpinning our incoming XP Loyalty launch, we’re raising the bar once again in this regard, in turn giving operators the best chance of success both now, and in a few years’ time.”
“Joining Xtremepush is a major milestone for us at Scrimmage,” added Dan Taren, Head of Loyalty Product at Xtremepush. “This is the natural next step for our technology and a great synergistic step for both parties. Xtremepush is the only market player successfully unifying the key areas of CRM, F2P, and now loyalty in one platform working with one data layer. That is critical in the optimal rollout of these solutions, and our partners will be able to realise their benefits, to better engage and differentiate in the lead up to this year’s World Cup and beyond.”
The post Xtremepush Acquires Scrimmage to Deliver Only All-in-One Loyalty, CRM, and Gamification Solution appeared first on Americas iGaming & Sports Betting News.
Circa Resort & Casino
Downtown Vegas Alliance Partners with the City of Las Vegas to present a Successes & Insights Community Forum on the State of Downtown Gaming
The Downtown Vegas Alliance has partnered with the City of Las Vegas to host a Successes & Insights Community Forum focused on the state of downtown gaming and hospitality.
The public event will take place on Wednesday, March 18 at the Las Vegas Civic Center, bringing together key leaders from the city’s gaming and hospitality industry to discuss growth, challenges and future opportunities in downtown Las Vegas.
Event Overview
The forum will begin with welcome remarks from Shelley Berkley, Mayor of Las Vegas. The discussion panel will be moderated by Andrew Woods of the UNLV Center for Business and Economic Research.
Featured Panelists
The panel will include several prominent figures in downtown Las Vegas gaming:
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Jonathan Jossel – CEO of Plaza Hotel & Casino
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Chris Latil – General Manager of Golden Nugget Las Vegas
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Jeff Victor – Vice President at Circa Resort & Casino, The D Las Vegas and Golden Gate Hotel & Casino
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Joe Woody – CFO of El Cortez Hotel & Casino
Event Schedule
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Registration: 4:30 PM
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Panel Program: 5:00 – 6:00 PM
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Networking Reception: 6:00 – 7:00 PM
The event is free and open to the public, but registration is required due to limited seating.
Strengthening Downtown Las Vegas
The forum aims to provide valuable insights into the evolving downtown gaming landscape, highlighting the successes of local operators while exploring strategies for continued economic growth and tourism development in the heart of Las Vegas.
For broader coverage on Las Vegas gaming industry developments, see:
https://www.reviewjournal.com/business/casinos-gaming/
The post Downtown Vegas Alliance Partners with the City of Las Vegas to present a Successes & Insights Community Forum on the State of Downtown Gaming appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Gambling in the USA
Downtown Vegas Alliance Partners with the City of Las Vegas to present a Successes & Insights Community Forum on the State of Downtown Gaming
- Speakers include downtown gaming and hospitality leaders
- Event is free and open to the public with registration
WHAT: The Downtown Vegas Alliance (DVA), a member-driven 501(c)(6) nonprofit organization that connects its members and downtown stakeholders to influence growth in the heart of Las Vegas, partners with the city of Las Vegas to host a Successes & Insights community forum on the state of downtown gaming.
Following welcome remarks from Mayor Shelley Berkley, City of Las Vegas, the event features a panel moderated by Andrew Woods, Director, UNLV Center for Business and Research. The panel includes:
- Jonathan Jossel, CEO, Plaza Hotel & Casino
- Chris Latil, General Manager, Golden Nugget Las Vegas
- Jeff Victor, Vice President, Circa Resort & Casino/The D Las Vegas/ Golden Gate Hotel & Casino
- Joe Woody, Chief Financial Officer, El Cortez Hotel & Casino
WHEN:
- Wednesday, March 18
- Registration starts at 4:30 p.m.
- Program: 5 to 6 p.m.
- Complimentary reception: 6 to 7 p.m.
WHERE:
- Las Vegas Civic Center, Building A, Second Floor
- 525 Main Street, Las Vegas, NV 89101
TICKETS:
- Free with registration at [email protected].
- All attendees must register due to limited seating.
MEDIA
RSVP: Melissa Warren, The Warren Group, [email protected]; 702-528-6016
The post Downtown Vegas Alliance Partners with the City of Las Vegas to present a Successes & Insights Community Forum on the State of Downtown Gaming appeared first on Americas iGaming & Sports Betting News.
AGS, the global gaming supplier, teamed up with Yaamava’ Resort & Casino at San Manuel in Southern California to host a two-day launch celebration for its newest slot family, Ultra Werewolf
.
The event kicked off on Wednesday, March 4, with special guests Kevin Smith and Jason Mewes, reprising their iconic roles as Jay and Silent Bob from the 90s cult classics Clerks, Mallrats, and Jay and Silent Bob Strike Back. Smith and Mewes were the first to experience the game and shared their impressions during a live recording of their SMPodcast, “Jay & Silent Bob Do Yaamava’.”
The fang-tastic festivities continued the following day with an unveiling celebration attended by Yaamava’ Resort & Casino and AGS representatives, culminating in an exciting slot pull for Club Serrano Members.
Guests were immersed in a comic book–inspired world, featuring a life-sized Werewolf, two werewolf “hunters” from the game, interactive photo opportunities, and custom werewolf-themed slot chair covers. The VIP reception offered themed mocktails, wolf-ear headbands, and free spins on Ultra Werewolf Fury and Ultra Werewolf Strike. Four lucky participants who played the Ultra Werewolf games were entered into a draw for $1,000 in Free Play, with one lucky winner receiving $5,000 in Free Play.
Mark DeDeaux, Senior Vice President and General Manager, Slots at AGS, said:
“Yaamava’ Resort & Casino is the perfect venue to celebrate the dedication and partnership that goes into a world premiere of a slot game. The Ultra Werewolf brand extension builds on the thrilling storyline of the original Werewolf, one of AGS’ most successful premium games. The new franchise takes it further with a unique comic book theme, more bonus features, and all-around excitement. Our collaboration with Yaamava’ and shared focus on delivering innovative, unforgettable player experiences made this the ultimate way to ‘Catch the Wolf.’”
Kenji Hall, General Manager of Yaamava’ Resort & Casino, added:
“Ultra Werewolf represents the kind of creative, high-impact game design that elevates the entire industry. Yaamava’ is dedicated to leading the market in entertainment innovation, and we’re proud to host the launch of AGS’ latest breakthrough.”
The excitement continues, with Ultra Werewolf slot drawings scheduled for March 22, where four Club Serrano players will each win $1,000 in Free Play, and one lucky winner will receive $5,000 in Free Play plus a limited-edition silver Justice League comic collector card.
Ultra Werewolf will be available exclusively at Yaamava’ Resort & Casino for a limited time before expanding to additional casinos nationwide.
The post AGS and Yaamava’ Resort & Casino ‘Wolf Out’ with World Premiere of Ultra Werewolf appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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