Gambling in the USA

Xtremepush Acquires Scrimmage to Deliver Only All-in-One Loyalty, CRM, and Gamification Solution

Published

2 days ago

January 6, 2026

Xtremepush has announced the acquisition of US-based loyalty platform Scrimmage to empower customers with a market-first, unified platform featuring a native, real-time loyalty engine to complement its already successful CDP, CRM, and F2P products.

This strategic move accelerates and enhances the launch of XP Loyalty, which will offer operator customers the seamless delivery of a dynamic engine which integrates directly into the same data layer on its platform. This positioning allows for live personalisation at the granular level, raising the bar of loyalty offerings from useful “bolt-ons” to key engagement and retention drivers, both critical at a time when taxation and regulation are posing brand differentiation and marketing challenges.

Dan Taren, Scrimmage’s CEO, has already joined the Xtremepush team as Head of Loyalty Product, where he is utilising his expertise in igaming loyalty technology to ensure the smooth progress of the integration, which will see every line of code audited to fit with the brand’s best practice approach of a unified ecosystem, agnostic to partner product requirements, size, or complexity.

Once Scrimmage’s technology is fully deployed, Xtremepush expects to solve a core industry problem of generic programmes that function in isolation and do little to attract and retain players. Moving from basic points-based functions to a dynamic engine – which utilises points, missions, challenges, and levels, as well as operator currencies and personalised widgets – will ensure a faster return on lifetime value.

XP Loyalty is sector’s first solution fully controlled by CRM and marketing teams, and will plug directly into Xtremepush-influenced customer journeys, allowing for real-time iteration and cost efficiencies through minimising the cost of generosity, ensuring the right reward or loyalty nudge reaches the right player at the right moment.

Tommy Kearns, CEO and co-founder at Xtremepush said of the acquisition: “We endeavour to be the ‘experts in the room’ to give our customers the best opportunity to realise the full potential of their brands from a CRM, gamification, and now loyalty point-of-view. Bringing Scrimmage into the Xtremepush fold, along with its key innovator Dan Taren, will ensure we cement that position when it comes to retention conversations, and we’re already hugely satisfied by the initial progress.

“Through all of our products, we want to move the industry away from static legacy schemes and instead connect operators to their players in real-time and at the most personal level possible. With Scrimmage underpinning our incoming XP Loyalty launch, we’re raising the bar once again in this regard, in turn giving operators the best chance of success both now, and in a few years’ time.”

“Joining Xtremepush is a major milestone for us at Scrimmage,” added Dan Taren, Head of Loyalty Product at Xtremepush. “This is the natural next step for our technology and a great synergistic step for both parties. Xtremepush is the only market player successfully unifying the key areas of CRM, F2P, and now loyalty in one platform working with one data layer. That is critical in the optimal rollout of these solutions, and our partners will be able to realise their benefits, to better engage and differentiate in the lead up to this year’s World Cup and beyond.”

The post Xtremepush Acquires Scrimmage to Deliver Only All-in-One Loyalty, CRM, and Gamification Solution appeared first on Americas iGaming & Sports Betting News.

Related Topics:Gambling in the USA Press Releases

Up Next

ACR POKER’S VENOM FEVER SATELLITE EXTRAVAGANZA OFFERS PLAYERS HUNDREDS OF CHANCES TO QUALIFY FOR TWO OF ITS BIGGEST ONLINE EVENTS THIS JANUARY

Don't Miss

CreedRoomz and Casumo Forge Strategic Partnership to Elevate Live Casino Experience

Arizona Benefits Fund

Arizona Department of Gaming Reports $44.9 Million in Tribal Gaming Contributions for Q2 FY 2026

Published

23 minutes ago

January 8, 2026

Wladimir P.

arizona-department-of-gaming-reports-$44.9-million-in-tribal-gaming-contributions-for-q2-fy-2026

The Arizona Department of Gaming (ADG) has officially announced a total of $44,891,270 in tribal gaming contributions to the Arizona Benefits Fund for the second quarter of Fiscal Year (FY) 2026. This performance marks an approximate 5.6 percent increase compared to the same period in FY 2025, signaling continued strength in the state’s tribal gaming sector.

These contributions are vital to the state’s infrastructure, supporting everything from classroom improvements to emergency medical services.

“The financial support that tribal gaming provides the state of Arizona continues to power local and statewide needs that are vital to healthy and safe communities,” said Jackie Johnson, Director of the ADG. “With nearly $45 million in tribal gaming contributions in the most recent period, the Department is proud to ensure the continuation of important revenue streams that positively impact Arizonans.”

Where the Money Goes: The Arizona Benefits Fund

Under the Arizona Tribal-State Gaming Compact, 88 percent of all tribal gaming contributions are directed into the Arizona Benefits Fund. This revenue is strictly allocated to high-priority state initiatives.

The Q2 FY 2026 distribution breakdown is as follows:

Fund Category	Contribution Amount
Instructional Improvement Fund (Education)	$22,373,810
Trauma and Emergency Services Fund	$11,186,905
ADG Operating Costs	$4,040,214
Arizona Wildlife Conservation Fund	$3,196,258
State Tourism Fund	$3,196,258
Problem Gambling Education & Treatment	$897,825
Total to Arizona Benefits Fund	$44,891,270

Local Community Impact

Beyond the state-level funds, the remaining 12 percent of tribal contributions are distributed directly by the tribes to specific cities, towns, and counties. these funds are often used for local community services and public safety programs.

Since FY 2004, cumulative contributions from Arizona’s tribes have surpassed $2.5 billion, demonstrating the long-term economic impact of the partnership between the state and its 22 federally recognized tribes.

Regulatory Oversight and Growth

Currently, the ADG regulates 26 Class III casinos across the state in close partnership with tribal authorities. This regulatory framework ensures the integrity of the games while maximizing the benefits delivered to the public.

For those interested in exploring historical data, the ADG maintains a comprehensive archive of cumulative tribal gaming contributions by year.

To learn more about the current landscape of gaming in the state, visit the official Tribal Gaming webpage.

The post Arizona Department of Gaming Reports $44.9 Million in Tribal Gaming Contributions for Q2 FY 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Arizona

Arizona Department of Gaming Reports $44.9 Million in Tribal Gaming Contributions for the Second Quarter of Fiscal Year 2026

Published

23 minutes ago

January 8, 2026

GamingAmericas.com

arizona-department-of-gaming-reports-$44.9-million-in-tribal-gaming-contributions-for-the-second-quarter-of-fiscal-year-2026

The Arizona Department of Gaming (ADG) announced today $44,891,270 in tribal gaming contributions to the Arizona Benefits Fund for the second quarter of Fiscal Year (FY) 2026. This represents an approximate 5.6 percent increase when compared to the same quarter of FY 2025.

“The financial support that tribal gaming provides the state of Arizona continues to power local and statewide needs that are vital to healthy and safe communities,” said Jackie Johnson, Director of the ADG. “With nearly $45 million in tribal gaming contributions in the most recent period, the Department is proud to ensure the continuation of important revenue streams that positively impact Arizonans.”

The Arizona Benefits Fund receives 88 percent of tribal gaming contributions, providing significant dollars to support instructional improvement for schools, trauma and emergency care, tourism, and wildlife conservation throughout the state. If interested in viewing the cumulative tribal gaming contributions by year, please visit our reports webpage: gaming.az.gov/resources/reports.

Tribal gaming contributions to the Arizona Benefits Fund for the second quarter of the State’s FY 2026 are as follows:

Instructional Improvement Fund/Education………………………………………………..$22,373,810

Trauma and Emergency Services Fund………………………………………………………..$11,186,905

Arizona Department of Gaming Operating Costs………………………………………….$4,040,214

Arizona Wildlife Conservation Fund……………………………………………………………$3,196,258

Tourism Fund…………………………………………………………………………………………..$3,196,258

Problem Gambling Education, Treatment and Prevention……………………………..$897,825

Total: Tribal Gaming Contributions to the Arizona Benefits Fund……………………..$44,891,270

Per the Arizona Tribal-State Gaming Compact, the remaining 12 percent is distributed by the tribes to the cities, towns, and counties of their choosing for community services and public safety programs for local governments. Since FY 2004, cumulative contributions have totaled approximately $2.5 billion, benefitting both the state and its cities, towns, and counties.

Currently, there are 26 Class III casinos in Arizona, which ADG regulates in partnership with Arizona tribes. For more information, view our tribal gaming webpage: gaming.az.gov/tribal-gaming-page.

The post Arizona Department of Gaming Reports $44.9 Million in Tribal Gaming Contributions for the Second Quarter of Fiscal Year 2026 appeared first on Americas iGaming & Sports Betting News.

Activision Blizzard

BLAST Appoints Industry Veteran Steve Rossi as Senior Vice President of Brand Partnerships

Published

1 hour ago

January 8, 2026

Wladimir P.

BLAST, a global leader in competitive entertainment, has officially announced the appointment of Steve Rossi as Senior Vice President of Brand Partnerships. Rossi joins the team at a pivotal moment, following a record-breaking 2025 that saw the company expand its footprint into New York City, Malta, and Mumbai.

With over 20 years of experience in strategic partnerships across sports, media, and gaming, Rossi is set to lead BLAST’s next phase of commercial evolution.

A Proven Leader in Global Commercial Strategy

Rossi’s career is defined by his ability to bridge the gap between iconic intellectual properties and Fortune 100 brands. His previous roles include senior leadership positions at:

Activision Blizzard: Where he was instrumental in the commercialization and global expansion of Activision Blizzard Esports.
National Football League (NFL): Driving integrated sponsorships across the NFL Network and digital platforms.
Univision Communications: Designing and activating media partnerships across live and linear platforms.
PlayVS: Focusing on the intersection of youth esports and brand engagement.

Based in the newly established New York office, Rossi will oversee BLAST’s global Sponsorship Sales and Partner Management & Activation.

Building on a Record-Breaking 2025

The appointment comes as BLAST continues to scale at an unprecedented rate. In 2025, the company delivered:

15 Arena Events staged across eight different countries.
Broadcasts in 30+ Languages reaching fans in over 100 territories.
Expanded Portfolio: Continued investment in top-tier titles including Counter-Strike 2, Dota 2, Rainbow Six, PUBG, Rocket League, Fortnite, and Brawl Stars.

“BLAST has built a truly premium proposition at the intersection of entertainment, gaming, sport and culture,” said Steve Rossi. “I’m excited to work with the team to build long-term, high-impact partnerships that deliver real value for brands, publishers and fans alike.”

A Strategic Vision for 2026

Leo Matlock, Chief Business Officer at BLAST, emphasized that Rossi’s leadership will be instrumental as the company evolves its partnership offerings. “Steve brings deep experience across esports, sport, media and entertainment. His ability to scale global commercial partnerships makes him the perfect fit for BLAST at this incredibly exciting time.”

As BLAST enters 2026, the focus remains on delivering fan-first experiences and commercially impactful collaborations that maintain BLAST’s position as a pioneer in the competitive gaming space.