Digitain has entered into a large-scale, multi-vector collaboration with AdmiralBet Serbia, strengthening its presence in the regulated Serbian market.

Under a unified strategic framework, AdmiralBet Serbia will integrate its proprietary Sportsbook alongside live casino content from Imagine Live, fast and crash games from Galaxsys, and aggregation services from Relum. The agreement brings multiple core verticals and brands together within one scalable ecosystem.

Designed for performance and flexibility, the collaboration enables AdmiralBet Serbia to enhance operational efficiency, expand its product portfolio, and drive sustainable growth in a competitive regulated environment.

Ani Mkrtchyan, Chief Sales Officer at Digitain, said: “Our partnership with AdmiralBet Serbia highlights the value of well-structured, multi-vector agreements in driving long-term success. Bringing multiple core capabilities together within a single framework allows our partner to scale effectively while retaining the flexibility needed in a highly regulated and competitive market. We believe this agreement establishes a strong foundation for sustainable growth.”

Stefan Lijeskić, Director of Online Gaming at AdmiralBet Serbia, added: “Partnering with Digitain is a significant step in the evolution of our portfolio. The multi-vector nature of this agreement enables us to advance multiple areas of our operations at once, while maintaining stability and scalability for the future. Digitain’s expertise and technological capabilities make them a reliable partner as we continue to expand in the Serbian market.”

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Digitain has secured certification from the UK Gambling Commission (UKGC) for its Sportsbook and platform, alongside obtaining a UK betting licence for real and virtual events. This milestone confirms that Digitain’s technology meets the rigorous regulatory and technical standards required to operate in one of the world’s most demanding iGaming markets.

The UK is widely recognised as one of the most highly regulated and competitive jurisdictions globally. Securing UKGC approval is a clear marker of Digitain’s commitment to compliance, player protection and long-term operational reliability, while continuing to deliver performance-driven technology for ambitious operators.

Vardges Vardanyan, Founder of Digitain Group, said: “The UK is one of the most demanding regulatory environments in the global gaming industry. Meeting these standards is a strong endorsement of our technology, compliance capabilities, and operational maturity. This achievement enables us to support UK-licensed operators with confidence, delivering reliable, scalable, and future-ready solutions designed to perform in highly regulated markets.”

This certification further strengthens Digitain’s position as a trusted technology partner for regulated markets. The platform is designed to support sustainable growth, offering operators the flexibility to localise, optimise and scale within strict compliance frameworks. At the same time, Digitain’s UK-certified Sportsbook is built with control and transparency at its core, enabling operators to meet regulatory requirements without compromising on product depth, speed or engagement.

Arshak Muradyan, Group Chief Compliance Officer at Digitain, added: “Securing a UK betting licence alongside full Sportsbook and Platform certification is a clear validation of Digitain’s compliance-first approach. The UK market demands continuous oversight, robust controls, and absolute transparency, and this approval confirms that our systems, processes, and governance structures are built to meet those expectations.”

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Digitain has secured two prestigious nominations for the SiGMA Eurasia Awards 2026, contending for both Best Sports Provider and Best Platform Provider.

These nominations reflect Digitain’s continued focus on building technology that delivers measurable value for operators. From advanced sportsbook functionality to a robust, scalable platform ecosystem, every solution is designed with one clear goal: turning features into figures.

The SiGMA Eurasia Awards are widely regarded as one of the industry’s most respected benchmarks, celebrating companies that push boundaries while delivering real-world results. Digitain’s nominations reinforce its position as a trusted B2B partner for ambitious operators looking to lead in competitive markets.

Being recognised in the Sports Provider and Platform Provider categories highlights Digitain’s holistic approach, showcasing how they combine technology, data and human expertise to support sustainable operator growth.

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