BGaming
Land Colourful Cluster Wins in BGaming’s Merge Up™ 2
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Rapidly expanding content provider delivers data-driven sequel to improve on popular hit
Popular iGaming content provider BGaming is proud to announce the release of Merge Up
2, the long-awaited sequel to the hugely popular cluster-pay title, Merge Up. The new release elevates the original’s gameplay mechanics and design, using data-driven insights and research to give players exactly what they want.
The company has collaborated with Strmlytics, which provided factual streaming data and direct feedback from the streaming community playing Merge Up. These insights have enabled BGaming to enhance gameplay without losing the charm and appeal of the original title.
This data-first approach has resulted in a visually modernised and polished slot experience. Merge Up 2 features an eye-pleasing pastel theme, with simplified visuals and mechanics that are now even easier for players to read.
Gameplay has seen the most significant enhancements. Cell Multipliers are now a central part of the base game, while consecutive clusters can trigger the all-new Bomb symbols, an idea inspired by a more rewarding experience compared to the original title.
Bonus features have also been made more accessible. The Free Spins bonus is triggered with three Scatters, as opposed to four, while three Bonus Buy options now offer different entry levels for players with a brand new bonus with maximum potential.
Merge Up 2 also boasts an explosive math model, offering a 10,000x maximum win and an impressive 98% RTP, enhancing the overall entertainment experience.
Yana Drabianok, Game Designer at BGaming, said, “We aimed to keep the merging mechanic as dynamic as before and make it even more engaging, but in the end, we knew the game must also have a heart. Merge Up 2 is more than a set of soulless features – it’s a game made with love for detail. We want the feeling of it to be precisely that of a game with a soul: with a smooth flow, understandable rhythm, instant readability, and pleasant “micro-rewards” at every step.
Sebastian Khalighy, CEO at Strmlytics, said, “We are delighted to work alongside BGaming again, and we are excited to see how players react to Merge Up 2. Our data, expertise and research identified key areas improvements of the original gaming experience focusing on improving the overall player experience, and we believe the final product addresses all of them, both for the fans of the original and also new players.
Data-driven insights and player research are going to play a key role in gaming development in the coming years, and titles like Merge Up 2 are an excellent example of what they are capable of helping to produce.”
The post Land Colourful Cluster Wins in BGaming’s Merge Up™ 2 appeared first on European Gaming Industry News.
Popular iGaming content provider BGaming is bringing its innovative “BGaming Universe” to the industry’s premier event, ICE Barcelona 2026. Taking place from January 19–21 at the Fira Barcelona Gran Via, BGaming will be stationed at Booth 2M30, inviting operators and players to experience a streamlined ecosystem built for the next generation of gaming.
Three Game Worlds, One Publisher
The BGaming Universe is a strategic classification system designed to help partners navigate the provider’s massive portfolio. By categorizing titles into three distinct “worlds,” BGaming ensures that operators can easily match content to their specific player retention and acquisition goals.
1. #Casual World
Designed for the “snackable” gaming audience, this world focuses on fast-paced, intuitive mechanics that are perfect for mobile-first players.
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Key Titles: Aviamasters (and the recent Aviamasters X-mas remix), Plinko XY Extreme, and Mines.
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Objective: High acquisition and quick-play sessions.
2. #Classic World
For players who appreciate the timeless allure of traditional slots, the Classic World offers polished, familiar gameplay with a modern technical edge.
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Key Titles: Burning Chilli X, Hot Chilli Bells 100, and the Vegas-inspired Wild Million.
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Objective: Reliability and a familiar experience for veteran slot enthusiasts.
3. #Entertainment World
This is the home of BGaming’s flagship narrative experiences. These titles feature high volatility, complex bonus structures, and recognizable characters.
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Key Titles: Elvis Frog TRUEWAYS, Snoop Dogg Dollars, and the cinematic Star Trek
: The Next Generation. -
Objective: Long-term player retention through immersive storytelling and “big win” potential.
: The Next Generation.Commitment to Sustainability and Responsible Play
Beyond product innovation, BGaming is reinforcing its role as a responsible industry leader by sponsoring the Sustainable Gambling Zone (SGZ) at ICE 2026.
This commitment is a core pillar of the BGaming Universe. As the studio grows, it continues to integrate Provably Fair technology—allowing players to verify game outcomes using cryptography—and supports initiatives aimed at player care and corporate social responsibility (CSR).
“The concept of three gaming worlds is fresh for the industry and something we are proud to be pioneering,” said Kate Puteiko, CMO at BGaming. “It reflects how we help our partners derive real, strategic value from the BGaming portfolio while keeping player well-being as an essential part of how we grow.”
Visit BGaming at ICE Barcelona 2026
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Location: Fira Barcelona Gran Via
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Booth: 2M30
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Dates: 19–21 January 2026
The post Welcome to the BGaming Universe at ICE Barcelona 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Leading game provider and Brazilian influencer team up to raise awareness for Instituto Garra
Popular iGaming content provider BGaming has collaborated with popular Brazilian streamer Jon Vlogs once again, this time to spread some festive cheer and raise funds for an important social cause in Brazil.
Jon Vlogs, BGaming’s official LATAM brand ambassador, hosted a special charity stream on December 16th, attracting 185,000 live viewers. The event combined entertainment with purpose, as Jon showcased BGaming’s Christmas-themed titles while engaging his audience in a fundraising initiative and highlighting the importance of community-driven support.
The stream raised awareness of Instituto Garra, a Brazil-based organisation selected by BGaming for its holiday donation of 16,000 BRL. Instituto Garra is a social investment fund that supports high-impact initiatives by providing active organisations with funding, expert advice, and leadership development to accelerate their growth.
Instituto Garra also connects these organisations through its extensive professional network, providing them with access to influential and knowledgeable people to make a bigger impact.
This was the second time BGaming and Jon Vlogs have partnered up for a charity initiative in 2025. Back in September, the two teamed up to raise awareness for Jon’s “BDJ na Amazônia” charity project. The partnership aimed to educate Gen Z and millennial players on environmental issues.
Marina Ostrovtsova, CEO at BGaming, said, “While the holidays are a time for celebration, they should also be a time for pausing, reflecting, and giving back. Charitable activities are a core part of our philosophy at BGaming, and we are proud to round out the year by partnering with Jon Vlogs to support a cause.
Jon is socially conscious and really understands how to connect with the Brazilian community. Crucially, he shares our charitable mindset and is passionate about giving back.
The Instituto Garra is powering impactful organisations and charities in Brazil through its extensive support network, and we are proud to support them.”
The post BGaming and Jon Vlogs Spread Christmas Joy with Charity Initiative appeared first on Americas iGaming & Sports Betting News.
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Wrap up warm this festive season with some retro-inspired slot action
Popular iGaming content provider BGaming invites you to cosy up to the fire and hit spin with the release of Totally Hot. This dynamic new title combines classic slot elements with modern gameplay mechanics.
Taking into account its December launch, BGaming dressed up the game for the season: the action is brought to life with bold visuals and festive animations, with roaring hot flames filling the background and Christmas candy canes bordering the reels. Totally Hot will revert to its original version when the holiday season is over.
It is not only the game’s visuals that have been given a modern makeover. Totally Hot deploys a pay-both-ways payment mechanic across its 5×3 game grid, giving players the chance to win with matching combinations in both directions across the reels. Wins go from left-to-right, right-to-left, and even begin in the middle of the reels.
There is also the potential for a festive treat to drop in the middle of the grid in the form of an Expanding Wild, holding players’ attention with the action on every spin.
Totally Hot keeps the good times rolling thanks to a low-volatility maths model that entertains players with frequent wins. This is complemented by an extremely attractive RTP of 97.21%.
Vasili Pauliuchenko, Game Producer at BGaming, said, “The holidays are here, and we wanted to provide our players with the bright and warm gift of nostalgia this Christmas. Totally Hot has been designed to captivate new players and seasoned classic slot lovers alike, keeping them engaged with wins coming from literally every direction.
The game’s blazing vibes and low volatility serve up plenty of laid-back fun.”
The post Experience Classic Slot Thrills this Christmas With BGaming’s Totally Hot appeared first on European Gaming Industry News.
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