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Playtech successfully launches Retail Sports Betting on MSC Cruise Ships

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Playtech announced the successful launch of its retail sports betting rollout across the MSC Cruises fleet. The deployment builds on a recently established partnership between the two companies earlier this year, marking Playtech’s entry into the cruise leisure sector and extends its innovative technology to a new frontier in entertainment.

As the world’s third largest cruise line and the market leader in Europe with a strong and growing presence in North America, MSC Cruises offers a powerful platform for Playtech’s global expansion into new verticals. This strategic collaboration introduces Playtech’s cutting-edge sports betting solutions to the cruise sector, enhancing the onboard entertainment experience for guests.

MSC Cruises’ onboard casinos are designed to deliver a dynamic mix of entertainment, featuring reel, video, and video poker slot machines, alongside timeless table games such as Roulette, Blackjack, Three Card Poker, and Texas Hold’em. With the addition of sports betting, guests now have even more ways to engage and enjoy their time at sea. Guests can place bets on a wide range of sports events through Self-Service Betting Terminals and Playtech’s newly developed mobile tills, all seamlessly integrated with guests’ onboard accounts for a smooth and secure experience.

Yori Arami, VP Sports at Playtech commented; “We are excited to partner with MSC Cruises and bring our retail sports betting solutions to their impressive fleet. This partnership represents a significant milestone for Playtech as we continue to expand our offerings and provide unique, engaging experiences for players around the world on land and sea.”

Mara Friso, Head of Casino at MSC Cruises said, “We are very proud to be able to deliver the excitement and engagement of sports gaming to our guests through our partnership with Playtech. Our fleet of modern cruise ships will provide our customers a wide array of immersive digital content as a complement to our state-of-the-art cruise casinos.”

The initial phase of the rollout is now live across seven MSC Cruises vessels, with additional deployments scheduled over the coming months. The integration leverages Playtech’s advanced retail sports betting technology, delivering a seamless and engaging experience for guests onboard.

The post Playtech successfully launches Retail Sports Betting on MSC Cruise Ships appeared first on Gaming and Gambling Industry in the Americas.

AGLC

High 5 Games wins AGLC supplier approval ahead of Alberta iGaming launch

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The supplier can now distribute its online casino titles beyond Play Alberta to all licensed operators in the province.

High 5 Games has secured supplier approval from the Alberta Gaming, Liquor and Cannabis Commission (AGLC), allowing the studio to supply its online casino content to all licensed operators in Alberta’s newly opened commercial iGaming market.

The company has been live in the province since 2024 via Play Alberta, the government-operated platform, where it said titles including DaVinci DeluxeWays, Billionaire’s Bank and Green Machine have become player favourites. With the commercial market now open, High 5 Games said the same portfolio can be offered across operators entering Alberta.

Alberta’s commercial iGaming market is set to open on July 13, 2026, becoming Canada’s second province after Ontario to allow private-sector operators. The market is overseen by AGLC and the Alberta iGaming Corporation (AiGC) and launched with nearly 50 registered operator brands, according to the company.

“Alberta players already know and love our games through Play Alberta, that is a head start no newcomer to this market can claim. With the open market live, every operator in the province can now offer their players the award winning High 5 titles they have been playing for years, from day one.” says Tony Singer, CEO at High 5 Games.

High 5 Games said the AGLC approval expands its regulated North American footprint, which it listed as including New Jersey, Michigan, Pennsylvania, Connecticut, West Virginia, Ontario, Quebec and British Columbia. The company said it has developed more than 300 games over three decades.

The post High 5 Games wins AGLC supplier approval ahead of Alberta iGaming launch appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Desiree Dickerson CEO and co-founder of THNDR

Jackpot.com adds THNDR PvP skill games across six US states

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Jackpot.com has launched real-money player-vs-player (PvP) skill games and tournaments through a new partnership with B2B skill games platform THNDR. The games are now live in Arkansas, Colorado, Massachusetts, New Jersey, New York, and Ohio via the Jackpot.com app on iOS and Android.

Under the rollout, Jackpot.com users can play head-to-head skill titles including Solitaire and Blocks, as well as tournament formats intended to drive repeat engagement alongside draw games and scratch tickets.

“Jackpot.com is the first big operators in real-money gaming to put skill games in front of its players, and launches at this scale are how skill gaming goes mainstream,” said Desiree Dickerson, CEO and co-founder of THNDR. Dickerson added that THNDR’s network has seen “more than 160 million games played and verified” and cited a “99.99% match-fill rate.”

THNDR said its cross-operator liquidity matches players against “a real opponent” and uses “patent-pending game verification and a 50/50 target win rate” for match integrity. The company also positioned the offering as compliance-ready for regulated operators, noting that its CEO chairs the Online Skill Games (OSG) Committee within the International Gaming Standards Association (IGSA).

“Jackpot.com has always believed the future of gaming is a single platform where every type of player finds their game. The launch of skill games and tournaments is the next step in that vision: expanding how players engage, giving them more reasons to return, and more ways to win,” said Dharin Nanavati, Chief Growth Officer at Jackpot.com.

The post Jackpot.com adds THNDR PvP skill games across six US states appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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GGPoker

GGPoker adds Action Voice packs featuring Doyle Brunson and other pros

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New software option replaces standard table announcements across cash games, tournaments and formats including All-In or Fold and Spin & Gold.

GGPoker on July 9, 2026 announced Action Voice, a new software feature that lets players replace standard table announcements with voice packs recorded by poker personalities, including Doyle Brunson.

The initial lineup named by the operator includes ten-time WSOP bracelet winner Doyle Brunson, Daniel Negreanu, Michael “The Grinder” Mizrachi and Kevin Martin, with additional voices “to be confirmed in the near future.”

Action Voice is available now across GGPoker’s product offering, including cash games, tournaments and formats such as All-In or Fold and Spin & Gold. Players can select voice packs in the desktop client via ‘My Page’ and then ‘My Action Voice’.

“Doyle Brunson may not be at the tables in the way that he used to, but his voice still can be,” said Sarne Lightman, Managing Director of GGPoker. “Action Voice is our way of keeping the legends who built this game part of the everyday experience – right alongside the players carrying it forward today, like Daniel and Michael. It’s a unique and fun new element to our software, and we can’t wait to reveal the rest of the lineup soon.”

GGPoker said more Action Voice packs will be announced in the coming weeks as it rolls out the full roster.

The post GGPoker adds Action Voice packs featuring Doyle Brunson and other pros appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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