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Brightstar Lottery Spotlights Next Generation of Future-Forward Solutions at NASPL 2025
Brightstar Lottery PLC announced that it will demonstrate its global lottery leadership and present sophisticated lottery solutions at the North American Association of State and Provincial Lotteries (NASPL) 2025 annual conference, from Sept. 8–11, in Niagara Falls, Ontario. For its NASPL debut under the new brand, Brightstar’s team of industry-leading people will spotlight the next generation of growth-driving solutions designed to engage players at retail, instantly and digitally.
“Backed by the momentum of launching our new brand, Brightstar is incredibly excited to reconnect with our North American customers at NASPL 2025 and demonstrate the investments we’ve made with self-service, in-lane and compact terminals, and digital solutions for omnichannel play. With our renewed focus as a pure-play lottery business, Brightstar’s booth will feature future-forward solutions that empower our customers’ growth and emphasize our commitment to player engagement, delivering on our promise to elevate lotteries and inspire players,” said Renato Ascoli, Brightstar CEO Global Lottery.
NASPL attendees who explore Brightstar’s booth can experience a variety of new engaging products including:
• Engaging Players at Retail: Brightstar will display its in-lane, self-service and retailer terminal solutions that are designed to revolutionise retail with the sophistication and high-performance needed for modern business operations. Among many exciting products highlighted in Brightstar’s booth will be LotteryLink, the first-ever small-format solution to enable in-lane instant and draw-game sales without a dedicated lottery terminal at the checkout lane or software changes on the retailer point-of-sale system. Additionally, Brightstar will highlight its GameFlex 48 lottery vending machine, which has the highest game capacity in the industry with ticket-by-ticket activation for enhanced security, control and inventory tracking, and a new extremely compact draw-games-only vending machine. Two versions of Brightstar’s Digital Menu Board, a modern, sleek way for retailers to showcase in-stock instant tickets at the point of sale, will also be featured.
• Investing in the Future: This special area of Brightstar’s booth is designed to demonstrate innovative concepts and products, and gain customer feedback to help shape the future of lottery. Many of these demonstrations will be focused on how Brightstar is leveraging artificial intelligence to increase efficiency and drive sales.
• Exciting Instants Innovations, Turnkey Promotions and Omnichannel Content: Brightstar will debut new instants innovations including high-resolution imaging to elevate the play experience, proprietary registered holographic features that create added motion and visual impact, Infinity Instants scenes for engaging gameplay, and a handful of new playstyles. Visitors can hear more about Brightstar’s turnkey marketing, advertising and media promotions with well-known brands such as iHeart Media and Wheel of Fortune. NASPL attendees can also experience how lotteries are enhancing their instant ticket portfolios with the latest omnichannel games including those from Brightstar’s portfolio of licensed content, such as popular IGT Slot games.
• Compelling iLottery Portfolio: Brightstar will spotlight advancements in the fast-growing iLottery segment with its full suite of applications, game content and marketing services. On display will be its updated cloud-based platform with enhanced front-end features and expanded player-engagement capabilities. A giant touchscreen will showcase Brightstar’s vast library of 250 captivating iLottery games including progressive jackpots, AI-generated designs, expanded popular themes and Brightstar’s new eInstant category, Prize Tap.
The post Brightstar Lottery Spotlights Next Generation of Future-Forward Solutions at NASPL 2025 appeared first on European Gaming Industry News.
Gambling in the USA
Aristocrat Interactive™ to Showcase Innovative iLottery Solutions at NASPL 2025 Annual Conference & Trade Show
Aristocrat Interactive
, the Real Money Gaming (RMG) division of Aristocrat, today announced its participation as a Level II Sponsor at the North American Association of State and Provincial Lotteries (NASPL) 2025 Annual Conference & Trade Show.
NASPL, the leading trade association representing 53 lottery organizations across North America, serves as a platform for collaboration, research, standards, and best practices that drive the future of the industry. Taking place September 8–11, 2025 at the Niagara Falls Convention Center in Ontario, Canada, the event, themed “Here to Play”, will gather lottery leaders from across North America to explore the evolving future of the industry.
Aristocrat Interactive will be showcasing its latest innovations for the iLottery sector through an interactive booth setup, one-on-one director’s dialogue sessions, a product and services showcase, and more. Attendees will get a first look at new eInstant titles, featuring fresh game mechanics and the business’s first cross-over game with its iGaming & Sports division. Aristocrat Interactive will also highlight its successful omnichannel solutions, which connect retail and online play to enhance player engagement and experience.
Building on this momentum, Aristocrat Interactive recently launched the New Hampshire Lottery’s new digital platform, signed long-term contracts with the Michigan Lottery and the Massachusetts Lottery, and secured a two-year extension with its NeoPollard Joint Venture in North Carolina—where Aristocrat Interactive provides the iLottery platform. These partnerships underscore Aristocrat Interactive’s commitment to helping lotteries deliver engaging digital experiences and sustainable growth.
“NASPL always sets the table for engaging discussions that can advance our customer-driven strategies to drive real digital growth for lotteries,” said Chris Shaban, Managing Director, iLottery at Aristocrat Interactive. “We’re looking forward to another opportunity to showcase Aristocrat Interactive as a solidified, future-ready unit with global gaming expertise.”
Attendees can connect with Aristocrat Interactive at Booth #209 and meet the team for one-on-one discussions in Room #205. Aristocrat Interactive will also hold a showcase on Wednesday, September 10 at 1:30 p.m. at its booth.
For more information about Aristocrat Interactive and its iLottery solutions, please visit aristocratinteractive.com.
The post Aristocrat Interactive™ to Showcase Innovative iLottery Solutions at NASPL 2025 Annual Conference & Trade Show appeared first on Gaming and Gambling Industry in the Americas.
Gambling in the USA
Scientific Games Introduces Obsidian, All-Black Holographic Lottery Scratch Games
Premium Instant Scratch Game Innovation Adds Luxury and Uniqueness at Retail with Exclusive Play Experience
Scientific Games announces Obsidian, its latest breakthrough in instant scratch game innovation. A revolutionary addition to the global lottery company’s holographic product offerings, Obsidian will debut at the North American Association of State & Provincial Lotteries 2025 Conference taking place September 8 to September 11 in Ontario, Canada.
With 18 unique design concepts, Obsidian games feature a dramatic combination of all-black tones and holographics to create a sleek, glasslike appearance. Named after naturally occurring volcanic rock, the Obsidian line offers a bold, ultra-premium look and scratch experience.
Obsidian is one of a number of new product designs from Scientific Games to be unveiled at NASPL 2025. The new products were developed by Scientific Games’ Innovation and Discovery teams at its metro Atlanta global headquarters, the largest lottery instant game production facility in the world. Obsidian games will also be produced at the company’s Canadian and UK facilities.
“Our game innovators have followed holographic trends on high-end luxury items and were inspired to create fresh, new games centered on value proposition design for our lottery partners,” said Danielle Hodges, Senior Director, Global Product Innovation & Development for Scientific Games. “At a time when the market basket average is increasing, holographic games allow lotteries to differentiate their games by adding a touch of luxury and uniqueness. In sneak previews of Obsidian with several lotteries, the response we’ve received is pure excitement.”
The company continues to lead the industry in scratch game innovation, using holographics to heighten retail appeal and create immersive player experiences.
Scientific Games, the world’s largest creator, producer and manager of lottery instant games, offers more than 100 strategic enhancements for its world-leading scratch products. The company’s products represent 70% of global instant game retail sales.
Innovating products and solutions that move the global lottery industry forward since 1973, Scientific Games provides retail and digital games, technology, analytics and services to 150 lotteries in 50 countries around the globe, including nearly every North American lottery.
Obsidian is a trademark of Scientific Games, LLC. © 2025 Scientific Games, LLC. All Rights Reserved.
The post Scientific Games Introduces Obsidian, All-Black Holographic Lottery Scratch Games appeared first on Gaming and Gambling Industry in the Americas.
Surf On the Waves to Success: N1 Partners at SBC Summit Lisbon 2025
From September 16 to 18, the N1 Partners team will take part in SBC Summit 2025 in Lisbon — one of the largest events in the iGaming industry. Thousands of professionals from around the world will gather at Feira Internacional de Lisboa & MEO Arena to discuss trends, exchange insights, and build new partnerships. N1 Partners is known for preparing something special for every event, and this time the team will bring a vibrant surf-inspired atmosphere to booth F84.
Surfing the Wave of Opportunities with N1 Partners
At every conference, meeting the N1 Partners team is a chance for affiliates to advance in the N1 Puzzle Promo and get closer to the grand prize of the year — the Robinson R22 Beta II helicopter. In Lisbon, this journey takes on a fresh theme — surfing, as a symbol of freedom, energy, and moving forward.
At the N1 Partners booth, the team will recreate the vibe of a real surf camp, giving partners the chance to discuss business opportunities and take part in activities designed to help them “catch the wave” of success.
What Visitors Will Find at Booth F84
- Surf Bar serving signature bubble teas and retro-surf–style cocktails
- Surf Balance Board Challenge: test your balance, claim guaranteed prizes, and get the chance to win an all-inclusive surf trip
- Meeting zones designed for productive negotiations and top-tier deals in a comfortable setting
A Dream Trip for the Winner
N1 Partners will raffle off a certificate for an all-inclusive surf camp trip, which includes flights, villa accommodation, training with a professional coach, and a branded surfboard delivered directly to the winner.
How to participate:
- Visit booth F84
- Register for the giveaway
- Be present at the raffle (stay tuned for the exact time on N1 Partners’ social media)
Full terms and conditions will be available at the booth.
See You in Lisbon
SBC Summit Lisbon is the perfect opportunity to meet the N1 Partners team, explore new projects, learn about the latest brand launches, and discuss exclusive partnership opportunities. At booth F84, visitors will find live business conversations, branded merch, and additional puzzles to bring them closer to the grand prize of the N1 Puzzle Promo.
Why N1 Partners
Working directly with an advertiser, partners of N1 Partners benefit from:
- 14+ licensed casino and sportsbook brands with Reg2Dep up to 70%
- top deals across 10+ Tier-1 GEOs
- CPA up to €650, RevShare up to 45% + NNCO, and hybrid models
At booth F84, the N1 Partners team will be focused on real business. Whether you run SEO, PPC, FB, or other traffic sources, you’ll discover how to turn them into even greater profit with N1 Partners’ offers.
Don’t wait: book your meetings with N1 Partners’ affiliate managers now and make your SBC Lisbon experience as productive as possible.
The post N1 Partners is giving away a trip to a surf camp at SBC Summit 2025 in Lisbon appeared first on European Gaming Industry News.
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