Latest News
Push Gaming redefines its portfolio, unveiling new game categories and sub-brand for extended player reach

B2B gaming supplier Push Gaming is embarking on a major strategic expansion, introducing two new game categories and a new sub-brand to scale its operations and significantly diversify its game portfolio while maintaining its reputation for high-quality slot experiences. The move aims to attract a wider range of players and secure a substantial market share in key regions.
Known for its premium, quality approach to game design, Push Gaming is broadening its signature style to reach a larger audience while maintaining its commitment to excellence. The new strategy introduces two distinct game categories: Push Originals and Push Actions, which remain within the Push Gaming core brand alongside a new sub-studio, Reel Hot Games.
Push Originals will continue to represent signature Push Gaming titles, targeting slot enthusiasts with complex mechanics and high-volatility gameplay. This category offers thrilling slot experiences, continually pushing boundaries with innovative features and the potential for substantial wins.
Push Actions is an entirely new category aimed at casual players who enjoy fun and easily understandable games. These titles deliver fast-paced, high-energy gameplay with simple mechanics and popular themes. Recent releases, including 3 Magic Pots and 10 Flaming Bisons, have been examples of the provider flexing its creativity with games that are a slight departure from its previous styles, and these and forthcoming games of the same style now officially have a home.
Reel Hot Games is poised to bring its own unique identity to Push Gaming’s portfolio with a classic slots experience. This sub-brand caters to players who appreciate the nostalgia of land-based casino games, featuring iconic symbols and themes enhanced by modern mechanics. It is particularly targeted at markets where classic games are highly popular, such as the regulated US states, Romania, Greece, the Netherlands, Bulgaria and certain Latin American markets.
The successful March 2025 launch of Power Vault in the UK and Brazil was the first unofficial example of a Reel Hot Games release, while the first game to officially launch under this new direction will be Bamboo Ways under the Push Originals category. In addition to all new releases, previous Push Gaming titles will be recategorised accordingly.
George Fil, Director of Product Strategy at Push Gaming, said: “This is a pivotal moment for Push Gaming. Our new direction is a clear commitment to scaling at pace while staying true to the quality that has defined us thus far.
“By diversifying our portfolio with these new categories and sub-brand, we’re not just expanding our offerings, we’re creating ultimate gaming experiences leveraging our heritage in content standards for a broader audience and driving significant growth for our partners in key markets.
“We are laser-focused on pushing boundaries to deliver products that benefit everyone.”
The post Push Gaming redefines its portfolio, unveiling new game categories and sub-brand for extended player reach appeared first on European Gaming Industry News.
Galactic
Proper Loud and Galactic Announce Groundbreaking Global Partnership to Launch the World’s First Socially-Driven Prediction Market Platform

The post Proper Loud and Galactic Announce Groundbreaking Global Partnership to Launch the World’s First Socially-Driven Prediction Market Platform appeared first on Gaming and Gambling Industry in the Americas.
Derik Mooberry
SEE BEYOND THE FANTASY: ZITRO TEASES BIG REVEAL AT G2E LAS VEGAS 2025

Zitro is gearing up for a milestone appearance at this year’s Global Gaming Expo (G2E) in Las Vegas, promising an experience filled with new content, innovation, and a highly anticipated product debut. Located in a premium new space on Fremont Street, Zitro’s booth will be 120% larger than last year, marking the company’s most significant investment at G2E to date. Zitro’s expanded presence underscores its unstoppable growth and commitment to the U.S. market.
Building on this momentum, a “new unveiling” will take place exclusively at the show—an experience crafted to awaken the senses. While details remain under wraps, this launch marks a significant step forward in the company’s product roadmap, and interest in this addition is already growing, making Zitro’s presence a must-see at G2E 2025.
In addition to this exciting reveal, attendees will experience an impressive showcase of new game titles for Zitro’s proven performer cabinet, CONCEPT. Featured games include fan favorites like Legendary Sword and King Fu Frog, and exciting additions such as River Gold, Tied Up! Coins, Goddess Saga, and Ancient Link. Also debuting are thrilling new adventures with Haunted Fortune, Octo Gold, Rainbow Birds, and Spin Fu, among others—all part of a new wave of content designed to deliver diverse gameplay experiences and drive performance on casino floors.
“We’re excited to return to G2E with a dramatically expanded presence, an unmatched lineup of new titles, and a groundbreaking product that we can’t wait to unveil,” said Derik Mooberry, CEO of Zitro USA. “Our growth in the U.S. is accelerating, and this year’s G2E is the perfect stage to show just how far we’ve come. Our expanded footprint reflects the strength of our portfolio and the trust our partners place in us. We look forward to welcoming visitors to see beyond the fantasy at our new booth and sharing the next chapter of Zitro’s story.”
The post SEE BEYOND THE FANTASY: ZITRO TEASES BIG REVEAL AT G2E LAS VEGAS 2025 appeared first on Gaming and Gambling Industry in the Americas.
Dr. Ralph Thomas
Wyoming Horse Racing Selects Quick Custom Intelligence Enterprise Platform

Quick Custom Intelligence (QCI) and Wyoming Horse Racing are thrilled to announce their strategic partnership that is set to transform the gaming and hospitality landscape in the Wyoming market. This dynamic collaboration represents an exciting fusion of advanced technology and exceptional guest experiences. By leveraging QCI’s cutting-edge data analytics platform, the partnership aims to redefine how casinos operate, providing unparalleled insights into player behavior, enhancing operational efficiency, and delivering personalized guest experiences like never before. This bold move positions Wyoming Horse Racing at the forefront of innovation, setting a new standard in how technology can drive the future of gaming and hospitality.
This partnership marks the beginning of a new era, where the seamless integration of artificial intelligence, data-driven decision-making, and world-class service will create an unmatched environment for entertainment and hospitality in the region.
Steven Jimenez, Executive General Manager of Wyoming Horse Racing, shared his excitement about this partnership, stating, “We are excited to embark on this transformative journey with QCI. The QCI platform is truly a game-changer for our host and marketing departments, and we’re confident it will not only optimize our operations but also enhance the quality of service and entertainment we provide to our valued guests. With QCI’s innovative solutions, we’re poised to deliver an unparalleled gaming experience in the Wyoming market. This partnership perfectly aligns with our commitment to excellence and innovation.”
Dr. Ralph Thomas, CEO of QCI, expressed his satisfaction with this newly established partnership, stating, “we place immense value on partnerships that are built on mutual respect, a shared vision, and a strong commitment to innovation. Our collaboration with Wyoming Horse Racing exemplifies this kind of relationship. From the very beginning, we have been deeply impressed by the Wyoming Horse Racing team’s dedication, their passion for excellence, and their relentless focus on delivering extraordinary guest experiences. I am incredibly proud of what we have already achieved together and even more excited for the future. This partnership represents a unique opportunity to set new benchmarks in the Wyoming market, and I am confident that together, we will redefine what’s possible in the gaming and hospitality industry.”
The post Wyoming Horse Racing Selects Quick Custom Intelligence Enterprise Platform appeared first on Gaming and Gambling Industry in the Americas.
-
eSports16 hours ago
TEAM VITALITY AND HUMMEL LAUNCH ALTERNATE JERSEY AND EXCLUSIVE APPAREL COLLECTION
-
Brazil7 days ago
SOFTSWISS Wins Best Game Aggregator Award in Latin America
-
Latest News7 days ago
SOFTSWISS Wins Best Game Aggregator Award in Latin America
-
Baltics6 days ago
All Gambling Halls in Riga Threatened with Closure – Industry Raises Alarm
-
Compliance Updates6 days ago
Nevada Rep. Dina Titus to Add FAIR BET Act to 2026 Defense Budget
-
Latest News7 days ago
SBC Summit Tbilisi Conference Agenda Maps Path to Growth in Eastern Europe & Central Asia
-
Latest News6 days ago
Embrace Your Inner Maverick in Hacker’s Haven
-
Africa3 days ago
QTech Games wins Best Innovation of the Year at the 2025 SBWA+ Eventus Awards