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Gambling Logos and Ads Seen Every 13 Seconds During Big Sports Games in US, New Study Shows
Hockey fans are bombarded with gambling logos and adverts – sometimes as often as every 13 seconds – during TV coverage of high-profile games, according to a new exclusive research.
Viewers of June’s Stanley Cup finals encountered an average of 3.5 marketing messages from betting firms every minute, the new study by the University of Bristol found.
Since the supreme court overturned a federal ban on sports betting in 2018, the US gambling industry has surged. Now, sports betting is legal in 39 states and Washington DC – and online betting companies have spent billions of dollars in an effort to attract users in an increasingly competitive market.
The study by researchers at the University of Bristol, who shared their work in the The Guardian, analysed gambling marketing during the six Stanley Cup finals games this year between the Florida Panthers and Edmonton Oilers, and the seven NBA finals games between the Indiana Pacers and Oklahoma City Thunder.
Across those 13 games, researchers recorded 6282 instances of gambling-related marketing. This included gambling company logos on jerseys, rinkside and courtside ads, in-game mentions and commercials. Notably 94% of the instances were recorded during the NHL broadcasts.
The report found that, on average, gambling logos and ads were shown 3.5 times per minute during the NHL games, with the most saturated game featuring 4.7 gambling-related marketing instances per minute – equating to one every 13 seconds.
In contrast, the NBA broadcasts averaged just 0.26 gambling references per minute. This disparity may be partly due to the NBA’s growing use of platforms such as YouTube, which imposes stricter limits on gambling ads, the researchers noted.
The academics reviewed each broadcast as well as the pre-game coverage. The study found that the most common formats for gambling messaging were in-stadium visuals, which appeared on rinkside boards, electronic boards, jersey patches and other static structures.
This type of advertising, they noted, gives brands “persistent exposure” throughout the game. Logo placement was the most prevalent type of advertising during the games. Commercials were less frequent but still contributed to the overall volume.
The post Gambling Logos and Ads Seen Every 13 Seconds During Big Sports Games in US, New Study Shows appeared first on European Gaming Industry News.
Collinge joins as Executive Vice President – Group Business Development & Strategic Partnerships, bringing 20+ years across retail and online gaming.
Soft2Bet has appointed Ryan Collinge as Executive Vice President – Group Business Development & Strategic Partnerships, adding him to its senior leadership team.
In the role, Collinge will focus on supporting Soft2Bet’s growth plans and strengthening relationships with operators and entertainment brands, the company said.
Andrew Cochrane, Chief Commercial Officer at Soft2Bet, said: “Ryan brings the commercial judgement, industry relationships and operational experience needed to support Soft2Bet’s growth. His appointment strengthens our executive team as we expand our work with leading operators and global entertainment brands.”
Soft2Bet said Collinge brings more than 20 years of commercial, product and operational experience across retail and online gaming, including work with private equity-backed start-ups and multinational gaming groups. The company added that his background includes global sales, commercial strategy and business development, along with iGaming content, product development and studio management.
Soft2Bet also pointed to Collinge’s experience in the casino content vertical, which it said will support client needs analysis and solution optimization.
The post Soft2Bet hires Ryan Collinge as EVP for business development and partnerships appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Caesars Rewards member Pam W. from Colorado hit a seven-card straight flush on the Las Vegas Strip property.
The Vanderpump Hotel on the Las Vegas Strip has reported an $813,553 jackpot win on Pai Gow Poker, just weeks after the property officially opened.
According to the company, Caesars Rewards member Pam W., visiting from Littleton, Colorado, won the payout after hitting a seven-card straight flush while playing Pai Gow Poker at The Vanderpump Hotel. The release said Pam was on a weeklong vacation with her husband and plans to use the winnings toward a European river cruise.
The Vanderpump Hotel is Lisa Vanderpump’s first hotel, developed in partnership with Caesars Entertainment. The property has 188 guest rooms, including 21 suites, and a 40,000-square-foot casino, the company said.
The venue’s food, beverage and nightlife lineup includes GIADA by Giada De Laurentiis, rooftop pool and event space Soleia, and Drai’s After Hours in its original location beneath the hotel. The property also hosts Caesars Sportsbook in a lounge-style format, alongside lounges including Gigolo and The Bar at The Vanderpump Hotel.
The post Vanderpump Hotel reports $813,553 Pai Gow Poker jackpot weeks after opening appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
The Vanderpump Hotel – Lisa Vanderpump’s first-ever hotel in partnership with Caesars Entertainment – is dealing out big wins on the Las Vegas Strip, celebrating a dazzling $813,553 payout just weeks after officially opening its doors.
Caesars Rewards® member Pam W., visiting from Littleton, Colorado, hit the jackpot with a seven-card straight flush on Pai Gow Poker at The Vanderpump Hotel. Pam, who is in town enjoying a weeklong vacation with her husband, is already planning her next adventure – turning her Vegas luck into a dream European river cruise.
Blending elevated design with a distinct sense of personality, The Vanderpump Hotel introduces a boutique, lifestyle-driven hospitality experience in the heart of one of the world’s most dynamic destinations. The hotel offers an intimate footprint with 188 guest rooms, including 21 suites.
The property also features a 40,000-square-foot casino; Gigolo, a sexy, sultry lounge and The Bar at The Vanderpump Hotel, an inviting destination in the center of the casino – all curated to deliver a sophisticated yet playful atmosphere.
Culinary and nightlife offerings are anchored by GIADA, the award-winning flagship restaurant from celebrity chef Giada De Laurentiis; Soleia, a 65,000-square-foot rooftop pool and event space with open-air, panoramic views from 11 stories above the Las Vegas skyline; and Drai’s After Hours, located in its original home beneath the hotel. Caesars Sportsbook at The Vanderpump Hotel provides a boutique, lounge-style setting for sports fans and gaming enthusiasts alike. Guests can book stays at The Vanderpump Hotel via the Caesars Rewards app or online at caesars.com/thevanderpumphotel.
The post Raise a Glass: The Vanderpump Hotel Celebrates $813,553 Jackpot Win appeared first on Americas iGaming & Sports Betting News.
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