WagerWire, a one-of-a-kind marketplace that allows bettors to sell and buy active sports bets on its mobile app as well as within its partner sportsbook applications, announced it has formed a strategic technology partnership with Sparket: Social Betwork, a B2B live event wagering software that lets users bet on traditional sports, esports, live events, and beyond.

As part of the partnership, WagerWire’s technology – which allows for the buying and selling of previously placed bets – will be integrated into Sparket’s “bet-on-anything” platform. This will enable secondary market trading for Sparket bets to be traded on WagerWire’s free mobile app that is launching early this year, and within Sparket’s platform. This new functionality allows players to leverage line movements and momentum swings, unlocking new ways to capture profit or reduce losses.

The two rapidly rising startups will also join forces in a social capacity. WagerWire has invited Sparket into its rapidly growing community of engaged sports fans and bettors, where they will utilize Sparket’s betting markets to create custom and entertaining opportunities for its community.

“WagerWire and Sparket are aligned on our journeys to bring new dimensions to the sports betting experience. Sparket’s system allows for betting on new and interesting markets. Adding WagerWire means that each bet originated by Sparket will become a tradable asset. This partnership is going to pave the way to an entirely new era of betting,” Zach Doctor, co-founder and CEO of WagerWire, said.

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“Combining forces with WagerWire creates powerful possibilities for our users. The ability to flip in and out of bets gives our users more power and freedom over their wagers. For the first time in history, pari-mutuel markets will now become tradable after the event begins and the windows are closed. This enhanced user experience takes Sparket to the next level and is already being eagerly anticipated by our partners,” Aaron Basch, CEO of Sparket, said.

Sparket’s Social Betwork has signed a partnership agreement with Station Casinos LLC, a subsidiary of Red Rock Resorts Inc., to license software that will be integrated into the Company’s virtual casino STN Play app. The software integration will offer free-to-play live event wagering via Sparket’s proprietary pool wagering system. Patrons can participate online through the STN Play app, by making virtual coin-based wagers on real life sporting events, esports, reality TV, and more.

“We’re excited to partner with Sparket – they have an innovative new technology which approaches live event wagering in a way that will attract new users to our free-to-play product. For our STN Play product, we strive to keep our customers entertained by offering fun, compelling, and engaging content. Our partnership with Sparket will help us accomplish those goals via social live event wagering pools,” Tom Mikulich, SVP of Innovation at Station Casinos, said.

“This is a big moment for Sparket as we bring our product to market with one of the leading operators in the world. We’ve been hard at work building our robust Social Betwork platform and we’re excited to bring new content to help our industry partners grow their business with free to play live event wagering,” Aaron Basch, CEO of Sparket, said.