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SPAYZ.io announces new brand identity, enters new growth stage
SPAYZ.io, a leading innovator in global payment solutions, has announced the launch of a new brand identity, logo, and website, marking a significant milestone in the company’s evolution as a leading fintech.
The updated brand reflects SPAYZ.io’s commitment to accessibility, inclusivity, and sustainability. It embodies the core values that have been integral to the growth of SPAYZ.io in recent years, including trust, simplicity through innovation, reliability and security.
The refreshed identity represents the fintech’s expanded vision as it prepares to introduce new products, enter new markets, and deepen relationships with existing customers and partners.
Ksenia Telukh, Marketing Manager at SPAYZ.io, spoke about the significance of this announcement.
“Everything about our rebrand has been carefully selected. The choice of dark anthracite, bright red and light grey symbolises dedication, security, growth and energy. Together, SPACE Grotesk and Montserrat fonts create a harmonious balance that reflects our innovative spirit and commitment to quality. We have created a graphic system to accurately resemble the financial system and payments ecosystem, celebrating simplicity through complexity.”
SPAYZ.io has successfully built a business centred around its clients. Leading payments professionals are involved at every stage of the business, from product and business development, sales and marketing, IT and analytics, to client support, legal and compliance, finance and operations.
Its portfolio of solutions includes Open Banking, Payouts, Local Bank Transfers, eWallets, Online Banking and Bank Card Processing. Each solution is designed to ensure smooth performance and versatility for different business needs across various platforms.
This is backed by a global solution, with geos including India, Indonesia, Japan, Bangladesh, Pakistan, Malaysia, Thailand, Philippines, Vietnam, Ghana, Kenya, Congo, Nigeria and Europe.
In light of these achievements, a refreshed brand identity was both timely and necessary.
“This is a symbolic reimagining of SPAYZ.io, adopting an identity that embodies its values and the ongoing evolution of the company,” Ksenia commented. “Since being founded, we have had to adapt and adjust to new market conditions, seizing new opportunities and creating a service that reflects the direct needs of our partners. We’ve continued to go from strength to strength, making it essential to create a new brand that truly reflects our journey.”
The post SPAYZ.io announces new brand identity, enters new growth stage appeared first on European Gaming Industry News.
Amelco
Mindway AI Announces Strategic Partnership with Amelco
Mindway AI, a leader in AI-driven responsible gambling solutions, has announced a strategic partnership with Amelco, a renowned B2B platform provider known for building bespoke trading and sportsbook solutions for the gambling industry’s leading operators, including Fanatics, Hard Rock Bet, Entain, and Flutter Entertainment. The collaboration aims to extend Amelco’s compliance and licensing services globally, enhancing player protection and regulatory adherence across multiple markets.
Founded in 2006 by veterans of the global financial sector, Amelco has positioned itself at the forefront of the industry through its advanced modular end-to-end solutions and harnesses the best technical talent to deliver innovative solutions to top-tier global partners.
Mindway AI will integrate its pioneering RG technology with Amelco’s robust platform, bolstering the compliance toolkit available to operators. This partnership underscores a shared commitment to responsible gaming practices and sets new benchmarks for regulatory compliance and player safety worldwide.
“Partnering with Amelco aligns perfectly with our mission to promote safer gambling environments globally. Amelco’s in-depth industry expertise and innovative solutions create the perfect synergy for integrating our AI-driven compliance tools, helping operators navigate the complex landscape of global gambling regulations,” said Rasmus Kjaergaard, CEO at Mindway AI.
Brandon Walker, Head of Business Development at Amelco, added: “At Amelco, we pride ourselves on delivering the industry’s most advanced technology – and partnering with Mindway AI reinforces that commitment.
“By providing our tier-one operators with these market-leading AI tools, we are ensuring that the world’s biggest brands have the best-in-class protection they need to lead the way in responsible gaming.”
The post Mindway AI Announces Strategic Partnership with Amelco appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Clara Steffen Managing Director at Iron Heart Games
Yggdrasil Taps Iron Heart Games for YGG Masters Lineup
Yggdrasil has welcomed a new, ambitious provider to its lineup of YGG Masters partners in independent slot supplier Iron Heart Games, as the program continues to draw in top boutique studios, offering exclusive content from some of the finest game developers in the industry.
Iron Heart is emphasizing math and volatility, with every title centered on cinematic themes, unique characters, and unforgettable soundscapes. Blending narrative development with captivating visuals, the studio’s initial games are designed to integrate smoothly into Yggdrasil’s mythology-focused content collection.
Through the YGG Masters program, Iron Heart Games will be able to utilize all of the supplier’s Game Engagement Mechanics (GEMs) for its content and will also have a full path to market through Yggdrasil’s distribution network.
Iron Heart Games is the 24th studio to participate in the program, allowing boutique developers to utilize Yggdrasil’s technology to create top-quality titles that have achieved success in international markets, featuring a variety of themes, styles, and mathematical models.
Zoe Bird, Head of Masters at Yggdrasil, said: “At Yggdrasil, we love working with bold, independent studios that want to do things a little differently, and that is exactly what we see in Iron Heart Games.
“Iron Heart Games’ creativity coupled with our leading technology and tools makes this partnership a winning combination that sees us strengthening our successful and growing YGG Masters offering.”
Clara Steffen, Managing Director at Iron Heart Games, said: “Partnering with Yggdrasil marks a defining milestone for Iron Heart Games. We’ve built our studio around disciplined game design, strong math, and cinematic storytelling and Yggdrasil gives us the scale and infrastructure to bring that vision to a global audience.
“Through YGG Masters, we can stay focused on crafting standout titles while leveraging a distribution network that is second to none.”
The post Yggdrasil Taps Iron Heart Games for YGG Masters Lineup appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Eric Castro Head of Games Content Casino & Games at Paf Group
Octoplay Advances Global Expansion Strategy in Partnership with Paf
Octoplay is speeding up its international expansion by launching with Paf. The merger allows the studio’s collection of games to be available to a top Nordic operator, thereby broadening the company’s presence in regulated markets.
This rollout comes after a phase of swift growth in regulated markets. In January 2026, Octoplay launched with Superbet in Brazil and PokerStars in Italy and Spain. This momentum follows the company’s biggest U.S. market launch thus far in Michigan, going live at the same time as BetMGM, FanDuel, Fanatics, and Rush Street Interactive.
“Launching with Paf highlights our momentum in delivering content to the industry’s leading operators,” says Ralitsa Georgieva, Director of Business Development at Octoplay. “This partnership represents a significant step in our strategy as we continue our rapid rollout across regulated markets worldwide.”
“We are pleased to partner with Octoplay and introduce their portfolio to our players,” says Eric Castro, Head of Games Content Casino & Games at Paf Group. “Their track record of delivering high-quality gaming experiences aligns with our commitment to providing the best entertainment to our customers.”
Octoplay has obtained active licenses in 15 regions, comprising the United Kingdom, New Jersey, Michigan, Italy, Spain, Ontario, Sweden, the Netherlands, Denmark, Belgium, Greece, Romania, Malta, Slovakia, and Brazil. This swift expansion, accomplished in under three years since the company’s launch, establishes Octoplay as a collaborator for major operators in significant global markets.
The post Octoplay Advances Global Expansion Strategy in Partnership with Paf appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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