Compliance Updates
Navigating Legal Frontiers: Nordic Legal’s Vision for the Finnish Gambling Market
The Prague Gaming & TECH Summit 2025 brought together top experts across the iGaming and tech landscape, and Nordic Legal stood out as the event’s Scandinavian Legal Expertise Sponsor. A renowned legal advisory firm in the Nordic region, Nordic Legal continues to shape the future of gambling legislation and compliance in Europe.
In this post-event interview, we caught up with Pekka Ilmivalta, Head of the Finnish Office at Nordic Legal, to dive deeper into the firm’s insights on the upcoming Finnish gambling reform, the legal challenges it poses, and the opportunities it presents for operators preparing to enter the market.
Finland is preparing to launch its regulated gambling sector in January 2026. As an expert with over 20 years of experience in the gambling industry, how do you view its draft legislation and the current state of the Finnish gambling market?
Finns are used to gambling online, and the size of the market is close to 2 billion euros in GGR. As the market share of the national monopoly operator, Veikkaus, has declined to around 50 percent, nearly half of the gambling spending already takes place outside the Finnish regulation. Therefore, the gambling legislation reform is really needed.
The Government Proposal now being dealt with in the Finnish Parliament is generally a comprehensive and a good package. As the political parties are quite unanimous about the need for the reform, I expect the parliamentary discussion to concentrate on the balance between responsibility measures and the features making the market interesting enough for the operators to enter the regulated market. Especially marketing, use of affiliates and bonusing will, and should, be discussed.
I believe that the Parliament will approve the new legislation early next autumn and that the B2C license application process will be able to begin already in January next year.
The Finnish legislative review council has raised concerns about potential increases in gambling harms under the new regulatory framework. What measures do you believe are necessary to mitigate these risks, and how could Finland balance market liberalization with responsible gambling practices?
Personally, I think that gambling harms must be taken seriously. However, as almost half of the Finnish gambling now happens outside the regulated market, I am convinced that succeeding in channelization is a crucial starting point to really mitigate gambling harms. Therefore, attractiveness of the market and measures against the black market are extremely important. Furthermore, self-exclusion and responsible gambling tools are, of course, needed for the players. Generally, I believe that AI assisted monitoring could and will have an important role in preventing harmful gambling in the future. To really work, responsible gambling tools need to be both pragmatic and relevant for each individual player.
Considering Finland’s upcoming gambling reform, what legal and operational challenges should gambling operators be prepared for, particularly regarding compliance and player protection? Which key trends do you see shaping the market’s future?
As it seems now that affiliates and welcome bonuses will be banned, operators will have to find other means to build their brand and acquire customers. Even though traditional marketing and sponsoring are widely acceptable, I would expect to see innovative solutions to stand out from the probable marketing avalanche during the first months after the market opening. Perhaps new kinds of sponsorships or retail activities? Or even enhanced player protection measures to gain a competitive edge?
Overall, I would advise operators to start their market entry preparations early enough. The licensing procedure could take several (6 to 9) months. Also, adjusting to the local technical and player protection requirements might not happen overnight.
What insights could help Finland create a balanced and effective gambling market?
I believe that the new legislation will provide a good enough framework for a functional gambling market. However, based on experiences from Sweden and Denmark, I would point out two practical aspects crucial to making the new legislation effective: First, there needs to be collaboration between licensed operators and the new regulator. Dialogue and a mutual will to find solutions should be the common mindset. Secondly, the regulator hopefully has enough resources (tools, persons and persistence) to interfere with the black-market operations, which will evidently still exist also after the reform.
Nordic Legal has extensive experience advising European governments on regulatory best practices. How can your firm assist operators looking to enter the Finnish market and navigate the evolving legal landscape?
With our deep knowledge of Finnish legislation, extensive experience from regulatory developments in other jurisdictions, and strong industry relationships, we are well-positioned to support operators and B2B suppliers entering the Finnish market. We can offer comprehensive guidance not only on compliance and licensing, but also on navigating strategic challenges, ensuring our clients are well-prepared for a dynamic and shifting legal landscape. Our proactive approach enables us to identify regulatory changes early and help clients stay ahead of industry developments.
The post Navigating Legal Frontiers: Nordic Legal’s Vision for the Finnish Gambling Market appeared first on European Gaming Industry News.
AleRT Bettor Protection System
Regulating the Game Names “Prevent” Risk Identification System by Focal as Latest Innovation Selected for 2026 Pitch! Event
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Leading gambling law and regulation conference Regulating the Game (RTG) has announced “Prevent” – a real-time gambling risk identification and safer gambling messaging system developed by Focal – as the latest innovation selected to feature at next year’s Pitch! event.
Part of RTG’s networking schedule taking place alongside the summit itself in Sydney in March, Pitch! – to be held on the evening of 9 March at the Sydney Opera House – is designed to surface solutions that confront real regulatory challenges by strengthening consumer protection, enhancing governance and offering operators practical capability uplift.
Organisers said “Prevent” exemplifies this mission by reframing player protection as a core operational system rather than an ancillary responsibility. Specifically, it advances the identification of risk across the millions of interactions land-based venues experience by using live behavioural data to detect risk early, generate real-time alerts and deliver safer gambling messaging directly to customers.
It is the next evolution of Focal’s award-winning ALeRT Bettor Protection System, bringing faster insights, automated outreach and a more complete picture of customer behaviour.
According to RTG, “Prevent” expands the reach of player protection by identifying emerging risk in real time, monitoring both carded and uncarded play, delivering instant and automated safer gambling messages, supporting venue teams with accurate, consolidated risk information and streamlining compliance reporting and documentation.
“‘Prevent’ is exactly the sort of innovation Pitch! is built to spotlight. We’re looking for solutions that lift capability, that translate research into operational practice and that show what is possible when technology meets real-world regulatory challenges. ‘Prevent’ is pushing safer gambling further upstream – and making it part of mainstream operations,” said Paul Newson, Principal at Vanguard Overwatch and founder of RTG.
RTG also revealed its first batch of sponsors for the 2026 event, namely GLI as Gala Dinner Partner and Amazon Web Services as a Silver Sponsor, with support from ebet, CherryHub, Intralot Australia, IGT, Everi, Vanguard Overwatch, Leagues Clubs Australia and Thomson Geer.
The post Regulating the Game Names “Prevent” Risk Identification System by Focal as Latest Innovation Selected for 2026 Pitch! Event appeared first on European Gaming Industry News.
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GAMOMAT, one of the leading independent German software developers for slot games, has achieved its ISO/IEC 27001:2022 certification. This marks a major milestone in the company’s ongoing commitment to information security management.
The ISO/IEC 27001:2022 certification was awarded by Proks Certification GmbH, an independent certification body accredited by the German Accreditation Body (Deutsche Akkreditierungsstelle DAkkS). The certification, valid until August 2028, also covers GAMOMAT Distribution GmbH and GAMOMAT RGS Ltd.
This important certification ensures that GAMOMAT has the right framework to process, manage and protect both its own sensitive information and that of its clients and employees. GAMOMAT completed a full audit by ISO consultants as part of the assessment, confirming its procedures meet the required benchmarks.
“Securing our ISO/IEC 27001:2022 certification is a testament to our unwavering understanding that data and information security are crucial. This certification demonstrates that our technology is managed responsibly and securely, in line with internationally recognised best practices,” said Paul Schulleri, CTO of GAMOMAT Development GmbH.
The post GAMOMAT Achieves ISO/IEC 27001:2022 Certification appeared first on European Gaming Industry News.
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Expanse Studios, a B2B iGaming content provider and subsidiary of Golden Matrix Group Inc., has been granted a software provider license by Spelinspektionen, Sweden’s national gambling authority, authorizing the company to distribute gaming software to licensed operators in one of Europe’s most mature and regulated iGaming markets.
The license, valid until December 1, 2030, enables Expanse Studios to supply its portfolio of proprietary slot games, crash games, and casino content to Sweden’s licensed B2C operators. This approval positions the company to serve a market that generated approximately €2.4 billion in total gambling revenue in 2024, with online gaming accounting for 64% of total market activity.
Entry into Europe’s Most Regulated Market
Sweden represents one of Europe’s most sophisticated iGaming jurisdictions, with approximately 100 licensed operators serving a population of 10.5 million where internet penetration exceeds 95%. In 2024, the online gambling revenue reached $1.9 billion, reflecting a 5% increase from the previous year.
The Swedish market maintains one of Europe’s highest channelization rates at 85-90%, indicating strong player preference for licensed platforms. Sweden’s regulatory framework, established through the 2019 Gambling Act and overseen by Spelinspektionen, emphasizes technical compliance, responsible gaming, and transparent operations—standards that align with Expanse Studios’ existing operations across 1,300+ casino brands in regulated markets.
“Sweden’s licensing framework sets the gold standard for regulated iGaming markets in Europe,” said Damjan Stamenkovic, CEO of Expanse Studios. “Securing the license approval from the Swedish Authority once again validated our technical capabilities and commitment to responsible gaming in one of the world’s most demanding regulatory environments. This license opens substantial distribution opportunities with established operators serving a highly engaged, tech-savvy player base.”
The Swedish license complements Expanse Studios’ recent European regulatory approvals in Romania and commercial partnerships with operators including AdmiralBet (Novomatic Group) and MerkurXtip (Merkur Group), demonstrating accelerating demand for certified, compliant content across regulated jurisdictions in Europe.
Sweden’s market characteristics—including strong preference for mobile platforms, high consumer spending on digital entertainment, and established payment infrastructure—align well with Expanse Studios’ content portfolio. With 56 proprietary titles including Super Heli, Titan Roulette, and Wild Icy Fruits, the company continues scaling its high-margin B2B operations across Europe, Latin America, and North America.
This license approval reinforces Golden Matrix Group’s strategic focus on expanding regulated B2B operations in jurisdictions with transparent licensing frameworks and very robust player protection standards.
The post Expanse Studios Secures Swedish B2B Gaming License appeared first on European Gaming Industry News.
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