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ICE Barcelona has demonstrated its commitment to the Spanish industry following a highly successful engagement program at the Expo Congreso de Juego Luis Escribano in Torremolinos.

Recognised for being one of the most established and respected gatherings in the Spanish gaming calendar, the event provided a powerful platform for the ICE team to connect with industry leaders, regional representatives, and national stakeholders, as momentum builds towards the second edition of ICE Barcelona taking place January 2026.

The ICE Barcelona delegation engaged with more than a dozen of Spain’s most influential trade associations, including Asociación de Operadores de Juego de la Comunidad de Madrid, Asociación de Operadores de Asturias, Asaebin Andalucía, Ageo Galicia, Andemar Comunidad Valenciana, Anesar, Aemexa Extremadura, Club de Convergentes, CEJUEGO, Femara and Aspromares to share the exciting development plans for January’s event.

Reviewing the programme of meetings Ewa Bakun, Director of Industry Insight and Engagement at Clarion Gaming said: “Our aim in Torremolinos was clear: to listen, to connect, and to demonstrate our commitment to the Spanish industry. The conversations that we had were without exception forward-looking and constructive focussing on how we can work hand in hand with associations to shape and deliver a Spain-focused agenda at ICE 2026.”

She added: “Topics ranged from regional market opportunities to association-led content creation, as well as new ways to maximise knowledge sharing, showcase innovation, and elevate Spain’s presence on the global gaming stage.”

“A central pillar of our discussions was the La Plaza —a dedicated hub on the ICE show floor. More than simply a meeting point, La Plaza will host an industry-led programme co-curated with the Spanish associations, featuring bespoke content sessions, networking events, and collaborative initiatives that put the voice of Spain’s gaming community at the very heart of ICE Barcelona.

“We warmly invite all associations, including those we could not meet in person at the Expo Congreso, to join us on the journey to Barcelona and play a central role in shaping ICE 2026. The response from delegates to both the debut of ICE Barcelona in 2025 and the 2026 roadmap was overwhelmingly positive.

“Attendees expressed strong enthusiasm for the opportunity to showcase Spain’s strength and dynamism on a global stage, while also embracing the chance to contribute to the broader strategic conversations impacting the future of the industry.”

The post ‘The voice of Spain’s gaming community will be at the very heart of ICE Barcelona 2026’ states Clarion Gaming’s Ewa Bakun appeared first on European Gaming Industry News.

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Company ramps up new hiring and seals major sports deals

Parimatch, the global entertainment brand, had its most successful appearance ever at the SBC Summit in Lisbon this month, as it continues to ramp up hiring activities for a major strategic push into Asia, while boosting its global presence with a series of high-profile sport sponsorship deals.

Parimatch’s stand at the Lisbon summit (Sept. 16-18), that electrified the event with an NYC Times Square vibe over 234 sqm, was visited by 400 people each day. The record engagement offered great networking opportunities, allowing the brand to engage with partners, recruitment prospects, and affiliates.

The company’s presence at the event comes right after major sports sponsorship deals, including Manchester United, who Parimatch is joining in Asia as the Premier League club’s official sports betting partner; a sleeve sponsorship deal with Leeds United; and a tie up as the Official Asia Partner with the hugely popular UFC.

Sergey Portnov, CEO of Parimatch, said: “Our record-breaking summit sets the tone for a new era at Parimatch as we expand in exciting and growing Asian markets and embark on a series of sports sponsorship deals that lift our visibility globally.”

The post Parimatch’s new era sees record interest at Lisbon summit appeared first on European Gaming Industry News.

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CT Interactive utilized the SBC Summit Lisbon stage to reinforce its reputation as one of the most dynamic players in the iGaming industry, announcing strategic agreements that extend its presence across Latin America, Europe, and Africa. The company finalized a deal with Juega en Línea to launch its full portfolio and Hot Luck Jackpot in Venezuela and signed a partnership with Codium that paves the way for entry into Slovakia, Liberia, Nigeria, and Tanzania. These agreements underscore CT Interactive’s long-term growth strategy of tailoring its content to local markets and fostering sustainable operator partnerships.

“This is a pivotal moment for CT Interactive,” said Monika Zlateva, Chief Commercial Officer. “By forging these strategic alliances, we’re not only widening our global reach but also deepening our commitment to deliver tailored, high-performing content that meets the unique needs of every market we enter.”

The second edition of SBC Summit Lisbon, which attracted more than 30,000 professionals from 150 countries, provided the perfect backdrop for CT Interactive to strengthen its commercial pipeline and showcase its innovation-driven portfolio.

Expanding Product Horizons

At the company’s stand, one of the main highlights was the Diamond Tree Jackpot — a fully operational multi-currency, multigame system that enables operators to offer larger prizes even in smaller jurisdictions. Alongside it, CT Interactive unveiled new additions to its Buy Bonus series, giving players multiple entry levels and diverse mechanics while providing operators with a proven tool to drive engagement. With strong feedback from both partners and end-users, the company is now accelerating certifications to speed up its international rollout.

Industry Recognition and Engagement

Beyond deals and products, CT Interactive’s leadership took an active role in the conference discussions. The co-founder, Rossi McKee, moderated the “Crossing Borders: Cross-Selling in Balkan Markets” panel, where she highlighted both the opportunities and regulatory challenges faced by operators in the region.

The company also supported the Legends Charity Game initiative, underscoring its commitment to social responsibility alongside its commercial growth.

“Our participation at SBC Lisbon underscored CT Interactive’s dedication to expanding market positions and delivering excellent products,” said Martin Ivanov, Chief Operating Officer. “The overwhelming response we received proves that our strategy is resonating and reinforces our role as a trusted partner in the global iGaming ecosystem.”

With new partnerships secured, innovative solutions launched, and entry into multiple new territories, CT Interactive once again demonstrated its strategic focus on innovation, collaboration, and international expansion.

The post CT Interactive Expands Global Footprint with Strategic Deals at SBC Summit Lisbon appeared first on European Gaming Industry News.