New Enhancements Provide Comprehensive Integration with Casino Management Systems, Dynamic Metrics Adjustments, and Seamless Cross-Platform Communication

Quick Custom Intelligence (QCI), the premier provider of real-time analytics and customer engagement solutions for the gaming and hospitality industries, announced the launch of its latest enhancements to the QCI Platform. These enhancements address industry challenges related to coding and offer management, dynamic host incentive programs, and cross-platform communication—capabilities that set QCI apart from their competitors.

Comprehensive Integration with Casino Management Systems for Coding and Offer Management

QCI’s updated platform streamlines the intricate process of coding offers, importing and pushing lists, and integrating directly with casino management systems. By providing robust programmatic interfaces, the platform enables properties to seamlessly manage complex coding requirements and deliver tailored offers to guests in real time. This level of integration and flexibility empowers operators to maximize their campaign performance and guest engagement.

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Lynette O’Connell, VP of Customer Success for QCI, commented “With this enhanced integration, casinos can now execute highly targeted campaigns with greater accuracy and efficiency. By simplifying offer management and streamlining complex coding, we’re empowering operators to maximize guest engagement and ROI.”

Dynamic Metrics Adjustments and Tiering for Host Incentive Programs

Building on QCI’s core principle of real-time customization, the platform now offers advanced functionality to dynamically adjust player metrics and targets—such as theo net freeplay and comps—and reassign goal parameters based on mid-quarter book changes. These new tools enable properties to create adaptive host incentive programs with tiered goals and thresholds, ensuring that every incentive structure remains both profitable and continually optimized. Targets are cascaded down to the player level, giving hosts clear direction on who to engage and how to manage their players effectively.

Nick Salemi, Sr. Customer Engagement Manager for QCI, stated “One of the biggest compliments I hear about our software is how easy it makes managing host books and their targets. Player development leaders can focus on coaching and developing their teams, knowing the math behind host targets is accurate. If player relationships change, managers can trust that the data and targets will reflect those updates. From a host’s perspective, my favorite insight to highlight is the relationship between ADT and visit frequency, showing just how valuable each guest and visit truly is.”

Seamless Host Communication and Task Management Across Platforms

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Responding to the industry need for a unified host workflow, QCI’s latest enhancements centralize text message tracking, email integration (including Outlook), and real-time task assignments under one intuitive user interface. Hosts and property managers can collaborate more efficiently, gain immediate visibility into host activities, and document performance for comprehensive reporting—far surpassing capabilities offered by QCI competitors.

Julie Margeson, Sr. Customer Engagement Manage for QCI, explained “Collaboration between Hosts, Slots, and Marketing is transforming how casinos engage with their customers. Slots teams coordinate with Hosts and players when games are added or removed from the floor, Hosts gain visibility into non-redeemers for Marketing campaigns, and Marketing creates targeted campaigns to promote new Slot Floor sections—inviting select players to generate excitement around new areas or games. By working together, these teams ensure players stay informed, enhance retention, and deliver a seamless, holistic customer experience rather than addressing isolated aspects of their journey.”

“In today’s rapidly evolving gaming environment, operators need agile solutions that bridge all aspects of player development—from comprehensive coding in IGT to dynamic host management and communications,” said Dr. Ralph Thomas, CEO of Quick Custom Intelligence. “We are committed to providing these high-level capabilities in a seamless platform so that our partners can maximize their revenue and strengthen player relationships.”