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SPRIBE Inks Multiyear Partnership Deals with UFC and WWE to Amplify Global Reach of Aviator

SPRIBE Inks Multiyear Partnership Deals with UFC and WWE to Amplify Global Reach of Aviator
SPRIBE, the innovative software development company behind the viral online gaming sensation Aviator, is proud to announce it has reached multiyear sponsorship deals with UFC, the world’s premier mixed martial arts organization, and WWE, the recognized global leader in sports entertainment, These strategic partnerships mark a bold step in SPRIBE’s global expansion strategy, cementing its position as a dominant force in the B2B iGaming software market. In December alone, Aviator players wagered more than 14 billion USD worldwide.
Founded in 2018, SPRIBE is a leading iGaming software development startup with over 42 million unique monthly active users worldwide and operating licenses across most major markets, including the Gaming Commission in the United Kingdom. SPRIBE launched Aviator in 2019, making the company a dominant force in online gaming, particularly in the multiplayer genre.
Under the agreement with UFC, the Aviator logo will appear prominently on the Octagon canvas at every UFC event worldwide, accompanied by integrated social media campaigns and premium hospitality experiences. In parallel, WWE will showcase Aviator branding at select marquee events, further amplifying the game’s visibility among global audiences.
Aviator has achieved significant success in over 60 countries, including key growth markets like Brazil, India, and several countries in Europe and Africa. With a combined global reach of engaged fans across 170 countries, WWE and UFC provide SPRIBE with an unmatched international platform to propel continued growth for Aviator.
For WWE, the alignment with Aviator represents an opportunity to engage with a rapidly growing audience in the gaming sector.
“We’re thrilled to expand our partnership with SPRIBE across both UFC and WWE,” said Nicholas Smith, Vice President of Global Partnerships for TKO. “Much like UFC and WWE, Aviator is a pioneer in its own industry, reshaping the iGaming landscape with innovative, immersive, and engaging consumer experiences. Together, UFC and WWE provide brands with access to one of the most formidable marketing portfolios in sports, and we’re looking forward to working with SPRIBE to design custom integrations within our content that will help them reach millions more consumers around the world.”
The sponsorship deals include logo placements, exclusive social media activations, and premium hospitality access, with opportunities for future activations, including cross-promotions, content integrations, and co-branded campaigns.
SPRIBE strategic brand partnerships aim to build long-term brand equity to support key growth business drivers, including:
● Global Brand Visibility: UFC and WWE collectively command a massive international audience, with millions tuning in for events and engaging with social content. ● Key Markets Expansion: While Aviator has seen success in markets like Brazil and India, the U.S. remains a key target for growth.
● Customer Acquisition: The partnerships serve as a launchpad to introduce Aviator to millions of potential new users worldwide.
The post SPRIBE Inks Multiyear Partnership Deals with UFC and WWE to Amplify Global Reach of Aviator appeared first on European Gaming Industry News.
Bao Shi
Bao Shi Awakens the Legendary Lion God of Prosperity

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Play’n GO breathes new life into ancient Chinese mythology with Bao Shi, a visually striking 5-reel slot centred around the mythical Lion God, Lioras. Set amidst mist-shrouded mountains and long-forgotten temples, Bao Shi beckons players to release Lioras from an ancient spell cast by a malevolent warlord, bringing prosperity to those brave enough to beat the drums of destiny.
Players engage with ornate symbols and mystic Drum symbols that pulse with life, creating immersive gameplay wrapped in cultural authenticity. Bao Shi promises not only engaging storytelling but substantial rewards through its innovative gameplay mechanics.
The standout Lioras Blessings feature spontaneously graces the reels, transforming symbols into Coin Wilds with generous multipliers, visually elevating the experience and boosting win potential. Meanwhile, the Free Spins feature intensifies anticipation, activated by resonant Gong symbols; three or more Gongs summon up to fifteen Free Spins enhanced by upgraded Lioras symbols and additional Coin Wild multipliers. The deeper the drumming echoes, the richer the rewards become, ensuring each interaction harmoniously aligns with the tale of prosperity.
Bao Shi joins Play’n GO’s esteemed catalogue of narrative-driven, culturally resonant titles like Imperial Opera and Celebration of Wealth, offering players an enriched experience that blends compelling narratives with sophisticated gameplay.
Magnus Wallentin, Games Ambassador at Play’n GO, said: “Bao Shi immerses players in ancient Chinese legends with unmatched authenticity and rewarding gameplay. The Lioras Blessings and Free Spins features offer meaningful interactions directly tied to the slot’s captivating narrative, ensuring a memorable experience for all players.”
Bao Shi offers a visually splendid, culturally immersive experience, captivating players with a compelling narrative woven seamlessly into rewarding gameplay. Fans of intricate storytelling and innovative slots will find Bao Shi an unmissable addition to their gaming collection.
The post Bao Shi Awakens the Legendary Lion God of Prosperity appeared first on European Gaming Industry News.
James Jelliffe Head of Slots at Stakelogic
Stakelogic conjures spellbinding wins with new slot Leprechaun’s Loot

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Step into Pip O’Spin’s world of rainbows, golden rewards, and mischievous magic
Stakelogic has unveiled its latest enchanted adventure, Leprechaun’s Loot, where Irish folklore meets inventive mechanics. Starring Pip O’Spin, a cheeky leprechaun from the emerald hills with a gift for turning rainbows into gold, the game combines playful storytelling with exciting Hold ‘N’ Win action.
With 243 Pay Ways, players begin on a 5×3 grid where Rainbow symbols can be boosted into Golden Rainbows, instantly increasing their value. Rainbow Collects deliver instant wins when a Collect symbol lands on reel five, while Lucky Respins give players a chance to trigger the Bonus. Players can also activate Super Stake to double the likelihood of entering Free Spins or buy directly into the Hold ‘N’ Win feature for 100x their bet.
Once inside the Hold ‘N’ Win Bonus, the real magic begins. Here, Rainbow and Golden Rainbow symbols lock in place while modifiers add layers of excitement.
Expand symbols can unlock additional rows up to a full 5×5 grid, while Double symbols fill a meter that, when charged, doubles all Rainbow values before resetting. Golden Rainbows persist throughout the round, transferring and stacking their value onto other symbols creating a steady stream of treasure.
With high volatility and a max multiplier of x5,000, Leprechaun’s Loot balances whimsical charm with serious win potential.
James Jelliffe, Head of Slots at Stakelogic, said: “With Leprechaun’s Loot, we wanted to create a slot where every feature feeds into the next, building momentum and excitement spin by spin. The Hold ‘N’ Win round really comes alive as modifiers stack, the grid expands, and Golden Rainbows keep values climbing. This release delivers layers of gameplay that will keep players engaged, entertained and wanting to come back for more.”
Leprechaun’s Loot will be available to operators and players from 9 October 2025.
The post Stakelogic conjures spellbinding wins with new slot Leprechaun’s Loot appeared first on European Gaming Industry News.
FreakShow Hotel
Million Games and Yugo Workshop Unveil FreakShow Hotel – A Halloween Slot Full of Sticky Wild Multipliers

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Million Games, together with Million Stars partner studio Yugo Workshop, has announced the launch of FreakShow Hotel, a Halloween-themed 5×3 video slot designed to deliver both festive fun and serious win potential.
Set inside Count Drac’s haunted hotel, the game invites players to join a supernatural banquet filled with ghosts, monsters, and high-paying surprises. With 20 paylines, medium volatility, and a maximum payout of 6,000x the bet, FreakShow Hotel combines a seasonal theme with proven mechanics built for strong player engagement.
Feature Highlights
- Pumpkin Party Free Spins – Triggered by 3 or more Medal Scatter symbols, awarding 8–14 Free Spins.
- Sticky Wild Multipliers – Wilds stick to the reels during Free Spins and carry random multipliers of 2x, 3x, or 5x that change with each spin.
- Bonus Buy – A fast-track option for players to access Free Spins instantly.
“With FreakShow Hotel, Yugo Workshop has delivered a slot that is fun, thematic, and highly engaging,” said Thomas Nimstad, CEO of Million Games. “The combination of Sticky Wild Multipliers and Free Spins makes it a strong performer for operators during the Halloween season, while its polished visuals and playful narrative ensure it appeals widely to players.”
FreakShow Hotel is the latest release from Yugo Workshop under the Million Star Partner Programme, following a series of creative and feature-rich titles launched earlier this year.
The game is now live across all Million Games partner platforms.
The post Million Games and Yugo Workshop Unveil FreakShow Hotel – A Halloween Slot Full of Sticky Wild Multipliers appeared first on European Gaming Industry News.
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