Blask, the iGaming analytics ecosystem, has announced a new update to its services: the introduction of daily historical data analysis extending back to 2017. This advancement offers gaming operators exceptional precision in tracking and optimizing market performance.

Previously, Blask users were limited to monthly aggregate views of key metrics like the Blask Index and Relative Market Share, especially for data prior to 2021. This limitation posed challenges in navigating and planning within the market. The new daily data granularity allows organizations to make more informed decisions based on comprehensive and accurate information, moving beyond monthly approximations that might overlook critical market movements.

“This enhancement transforms how operators can evaluate their sponsorship effectiveness and marketing investments,” stated George Gajevskiy, Chief Product Officer of Blask. “By providing detailed daily historical data, we’re enabling our partners to optimize their marketing strategies more precisely than ever before.”

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Blask’s AI technology has advanced its data analysis capabilities, enabling the processing and interpretation of vast amounts of historical data with remarkable precision. This technological leap enhances the platform’s ability to provide granular insights, particularly during events like the Indian Premier League (IPL), the Olympic Games, or the World Cup, where market dynamics can shift dramatically within hours.

The system leverages advanced machine learning algorithms and big data analytics to process extensive brand presence data, delivering reliable market intelligence through:

• Real-time monitoring of market fluctuations and peak playing hours

• Long-term trend analysis and seasonal pattern identification

• Competitive positioning and market share tracking

• Player engagement and retention metrics

Blask’s AI modeling ensures highly accurate analysis of historical data, setting a new industry standard for precision and accessibility in iGaming analytics.

The new feature is accessible when users select a date range of up to 90 days. For date ranges exceeding three months, the system automatically adjusts to display metrics in monthly intervals, ensuring optimal performance and data visualization while maintaining comprehensive trend analysis capabilities. This adaptive display mechanism allows users to balance between detailed daily insights for shorter periods and broader trend analysis for extended timeframes.

Blask has consistently been a game-changer in the iGaming analytics space, allowing operators to stay ahead of the competition with real-time data. With the introduction of daily granularity for long-term data, users can delve deeper into the dynamics of the Blask Index and Relative Market Share over extended periods. This feature enables analyzing trends day-by-day over months or even years, providing unparalleled precision and flexibility.

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To better serve clients in the target Asian region, GR8 Tech has expanded its technical infrastructure with new, automated server setups. The upgrade enables rapid platform deployment across markets, delivering optimized, high-performance experiences for Asian users with 99,96% uptime even during top sporting events such as the World Cup or IPL.

“Our expansion into Asia is not merely a strategic move, but an opportunity to set a new standard in iGaming. The initiative allows us to better meet client needs, providing reliable performance that builds trust and boosts engagement,” said Yevhen Krazhan, CBDO at GR8 Tech.

Previously, product load times in Asia were hindered by reliance on centralized servers in Frankfurt, leading to delays that affected user experience. In response, GR8 Tech deployed the platform’s main frontend as a standalone solution and established a new data center in Asia, which has significantly reduced load times and enhanced service delivery to clients across the region. As a result, web performance metrics have improved by 25% in the region.

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To further enhance performance, GR8 Tech selected an optimal content delivery management provider to bring services closer to clients and improve access speed. The platform also implemented front-end optimizations to boost operational efficiency. The migration will continue with backend infrastructure improvements, reducing the number of frontend-to-backend calls and further enhancing service reliability and speed.

“The migration to Asia is a pivotal project for GR8 Tech, with our SRE, Sportsbook, and Platform teams working closely to deploy the solution, achieving significant improvements in web performance and enabling faster market launches. The project embodies the kind of collaboration that excites us – harnessing our combined strengths to build high-performance infrastructure and establish our leadership in key Asian markets,” said Artur Ashyrov, CTO and Deputy CEO at GR8 Tech.