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Sweet Success: Just Slots Launches Its Debut Game, Sugar Heaven

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Malta based gaming software developer, Just Slots, has just announced the release of its first game, Sugar Heaven, and it’s already making waves by climbing into the top  performing games list on its launch casinos.

The game, titled ‘Sugar Heaven’ puts a fresh spin on the classic 5×3 reel setup. This candy-themed slot game brings a tasteful twist, featuring 20 paylines packed with multiplier wilds and a special symbol that unlocks a variety of thrilling gameplay enhancements As a new studio looking to captivate multiple markets, Just Slots combines a familiar format with a surefire and mouth-watering theme to ensure universal appeal. The company isn’t afraid to experiment either, with its next game ‘Shogun Skylord’ promising an entirely new flavour in their diverse range of initial releases.

On its launch day, Sugar Heaven surged into the top 10 on its debut casino, a remarkable achievement that highlights the work of the product and development teams in bringing the concept to life. The game stands out with multipliers that appear in both the base game and free games, plus engaging features such as Sticky Wilds, Bonus Buys and a special symbol that offers additional spins and enhancements during the free round games. Early demonstrations to operators and players indicate that the game’s design has been a hit, exceeding performance expectations.

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Commenting on the debut game, Christine Parkhill, CCO at Just Slots said, “We’ve crafted Sugar Heaven to provide a fun and enticing experience for players. As our debut game, we wanted to start with a theme that resonates universally, and what’s more appealing than candy? It was also essential for us to focus on every aspect of game design, from the underlying maths to the user interface, sound elements and beyond. By refining each of these elements, we aim to keep players thoroughly engaged and entertained.

“The initial feedback has been fantastic and it’s incredibly rewarding to see the game perform beyond our expectations. This early success reaffirms our commitment to innovation and we are excited to launch our next games over the next few months.”

Following the launch of Sugar Heaven, Just Slots plans post-launch updates, including bonus tools and in-game features, offering a new level of player engagement. As the company continues to expand its presence in the global gaming market, you can try your luck with Sugar Heaven on select gaming sites, with more releases coming soon.

The post Sweet Success: Just Slots Launches Its Debut Game, Sugar Heaven appeared first on European Gaming Industry News.

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Compliance Updates

UKGC: Market impact data on gambling behaviour – operator data to Oct 2024

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The Gambling Commission has published further data on the gambling industry in Great Britain.

This data, sourced from operators, reflects the period between March 2020 and September 2024, inclusive, and covers online and in-person gambling covering Licensed Betting Operators (LBOs) found on Britain’s high streets.

Comparison should not be made with the industry statistics dataset, as this dataset may include free bets and bonuses and does not include data from all operators.

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This release compares Quarter 2 (Q2) of financial year 2024 to 2025, with Q2 of 2023 to 2024, looking at how the market has changed in comparative periods over a year.

The latest operator data shows:

  • online total Gross Gambling Yield (GGY) in Q2 (July to September) was £1.32 billion, an increase of 11 percent from Q2 the previous year. The overall number of total bets and/or spins increased 12 percent Year-on-Year (YoY), reaching a new peak for the third consecutive quarter of 25.2 billion, whilst the average monthly active accounts2 in the quarter increased 8 percent
  • real event betting GGY increased by 6 percent YoY to £453 million. The number of bets decreased 10 percent, while the average monthly active accounts in Q2 increased 9 percent
  • slots GGY increased 16 percent to £680 million YoY. The number of spins increased 13 percent to 23.3 billion while the average monthly active accounts in Q2 increased 16 percent to 4.4 million per month. Although this is a new peak for GGY in this dataset for the slots vertical, it should be noted that one operator has re-classified some of its products into the slot vertical this quarter, which has had an impact on the vertical data
  • the number of online slots sessions lasting longer than an hour increased by 9 percent YoY to 10 million. The average session length remained at 17 minutes. Approximately 6.1 percent of all sessions lasted more than one hour compared to 6.6 percent in Q2 the previous year. The number of spins per session has fallen from 147 to 142 YOY, whilst the GGY per session has fallen from £4.20 to £4.13 in the equivalent timeframe
  • LBO GGY decreased by 1 percent to £533 million in Q2 2024 to 2025, compared to the same quarter last year, while the number of total bets and spins decreased by 0.1 percent to 3.1 billion.

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Betano introduces a new immersive way of NBA betting

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Betano, Kaizen Gaming’s premium sports betting and gaming brand announces the launch of its innovative in-game visualisation tool for National Basketball Association (NBA) games. Starting this season, Betano customers will be able to watch and interact with live games as if they were playing a video game.

Powered by computer vision and AI technology, the new feature takes real-time data points and turns it into 3D visualisations that are delivered in a hyper-personalised stream, allowing fans to select their viewing angle and enjoy every block, shot, and point scored from their preferred vantage point. Launched in partnership with Sportradar, Betano’s new gaming feature continues its commitment and passion for creating unique and unrivalled fan experiences in every sport.

George Kourakos, Kaizen Gaming Director of Innovation, said: “The arrival of AI technology and particularly computer vision is helping revolutionise the fan experience for leading sporting competitions. Increasingly, fans want to take control of how they watch and engage with sports, so they can create their own personalised experiences. We’re excited to introduce a whole new way of enjoying matches, allowing fans to choose their favourite angles to view the action. We remain dedicated to keep delivering innovations that enable our users to engage in new ways with all their favourite sports, always in a responsible manner”.

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The new feature technology of the Betano platform arrives at the start of what is set to be another enthralling NBA season. Besides offering the competition’s matches through its platform, Betano has engaged with the world’s best basketball league by supporting Giannis Antetokoummpo. The two-time NBA MVP and 2021 NBA Champion has been Betano’s Global Brand Ambassador since 2023.

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EGT Digital’s games are live on the top Italian betting sites Lottomatica and Goldbet

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EGT Digital keeps on achieving milestones in Italy. Thanks to the partnership with the popular aggregator Microgame the Bulgarian provider’s slot games from the jackpot bestsellers Clover Chance and High Cash are already at the disposal of the clients of Lottomatica and Goldbet. Both websites are part of the market-leading Lottomatica Group.

Zornitsa Boncheva, Regional manager for Italy at EGT, commented: “The collaboration with Lottomatica Group in the online sector is a logical continuation of our fruitful collaboration with them in the land-based and VLT niches and is a great success for us. Our casino content is now available to visitors to some of the most prominent gaming platforms in Italy and I am happy to say that since their debut our titles, especially 10 Shining Diamond, have made a deep impression on players who highly appreciated their attractive design, many bonuses and high chances to win. I believe that this cooperation will give a big boost to our market entry in the near future.”

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